Chris Spadaccini Named CMO, WarnerMedia Entertainment

Chris Spadaccini, a veteran HBO executive who has devised promotions for everything from “The Sopranos” to the launch of the HBO Now streaming service, will have a lot more to talk about in days ahead.

He has been named chief marketing officer of WarnerMedia Entertainment, making him the chief pitchman for not only HBO, but cable networks like TNT and TBS as well as the launch of the company’s new streaming-video outlet.

Spadaccini, who has been with HBO since 1999, will report to Bob Greenblatt, chairman of the company’s entertainment and direct-to-consumer business.  “I’ve long been impressed with the quality and cutting-edge approach of the HBO marketing group overseen by Chris, and I was happy he was up for taking on our whole portfolio of linear networks and streaming platforms,” Greenblatt said in a prepared statement. ” In an environment where content volume is soaring everywhere, I’m confident that Chris — through his close working relationships with Casey Bloys at HBO and Kevin Reilly at the WarnerMedia networks and direct-to-consumer business — will make all our shows cut through the clutter.”

Michael Engleman, who for the last four years has served as executive vice president and chief marketing officer of TNT and TBS, will leave WarnerMedia after what it called “a brief transition period” to pursue another opportunity.

Spadaccini had served as executive vice president of marketing, for HBO, overseeing brand and program campaigns for HBO and Cinemax, as well as marketing initiatives for digital distribution platforms like HBO Now, HBO Go and HBO.com.  He was named to this position in October 2016. The year prior, he supervised the marketing behind HBO Now.

He started at HBO in January of 1999, working his way through the ranks of executives who devised campaigns for individual HBO programs. During his time at the outlet, Spadaccini has helped drive awareness of series ranging from “Entourage” to “Game of Thrones.”

Before joining HBO, he worked at VH1, where he assisted in the development marketing campaigns to support the network’s image and programming.  He began his career at PMK/HBH in March 1996, where he helped develop publicity campaigns for high profile celebrities and corporate clients in entertainment.

Spadaccini holds a BA in English Literature from Colgate University and an MBA from New York University’s Stern School of Business.

More TV

  • Sky takeover. Undated file photo of

    Katie Keenan to Head Sky Cinema Acquisitions

    Katie Keenan is joining Sky as head of acquisitions at Sky Cinema, and will oversee film deals for the pay-TV giant’s channels. Keenan is a seasoned buyer. Most recently she was at Viacom’s international division and acquiring programming for its free-TV Channel 5 operation in the U.K., as well as for cable channels including Comedy [...]

  • NEW YORK, NY – JUNE, 24:

    LGBTQ Stars Honored at Variety’s Power of Pride Celebration

    New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at lower east side Manhattan hotel The Orchid, rooftop bar Mr. Purple hosted Variety’s cover stars and luminaries for cocktails and the unveiling of the [...]

  • WWE

    WWE and PP Sports Extend China Partnership

    WWE and PP Sports have signed a new multi-year agreement that will keep WWE programming airing live in Mandarin in China. In the past three years of the partnership, PP Sports has delivered more than 300 episodes of WWE programming. PP Sports will offer “Raw,” “Smackdown” and the WWE Network as a subscription VOD service [...]

  • Billy Eichner Power of Pride Variety

    Billy Eichner on Taylor Swift's 'Calm Down' Backlash

    When Taylor Swift released her “You Need to Calm Down” music video, it seemed like every member of the LGBTQ in Hollywood was included — except for Billy Eichner. “I’m still not gay enough for Taylor Swift — or too gay — I don’t know what it is,” Eichner joked at Variety’s Power of Pride [...]


    TV News Roundup: 'Highwire Live in Times Square' Tops Sunday Night Ratings

    In today’s TV news roundup, ABC’s “Highwire Live in Times Square” tops Sunday night ratings, and “Total Bellas” has been renewed for a fifth season. DATES FX will air the special event “Peabody Presents: Stories of the Year” on July 7. The program will showcase the issues honored at the 78th Annual Peabody Awards Ceremony [...]

  • Editorial use only. No book cover

    'Scream' Series Moves From MTV to VH1 for July Debut

    The long-gestating third season of the “Scream” series is finally debuting–but not on its original network. Variety has confirmed that the series will air on VH1 instead of MTV as originally planned. “Scream” will debut on VH1 on July 8 and air two one-hour episodes back-to-back for three straight nights. The third season of the [...]

More From Our Brands

Access exclusive content