×
You will be redirected back to your article in seconds

Fox TV Stations to Test ‘Central Ave’ Newsmagazine Series From Will Packer

Producer Will Packer and Lionsgate’s Debmar-Mercury have teamed with Fox Television Stations for a test run of a newsmagazine focused on entertainment and pop culture.

Central Ave” is billed as targeting a multicultural audience with reporting delivered through a “provocative, socially conscious and diverse lens,” per Fox.

Julissa Bermudez (BET’s “106 & Park”) and Olympic track star Sanya Richards-Ross are set as co-hosts of the half-hour strip that will originate live from Atlanta. The show is set for a five-week run beginning in November. Fox aims to capitalize on the audience for its World Series coverage in early November by airing “Central Ave” in early evening time slots around the fall classic.

“Central Ave” will air on a select number of Fox’s 28 O&O stations.

” ‘Central Ave’ will stand out in the newsmag space by presenting a unique first-person perspective on the culture-driving, trendsetting topics that mainstream audiences have a voracious appetite for,” Packer said. “Being fronted by fresh voices that happen to be diverse and female gives us license to do stories in a way no one else can.”

Will Packer Media and Debmar-Mercury will co-produce the series. Monique Chenault (“Divorce Court”) will serve as showrunner and exec produce with Packer and Kelly Smith.

“Central Ave” is part of Fox TV Stations’ effort to experiment with a range of new formats and concepts as it hunts for elusive hits in daytime and early fringe. Fox has several syndication prospects primed for test runs this year.

The station group has sought to work with producers from outside the traditional syndication and daytime arena. Packer has become one of the industry’s busiest film and TV producers during the past decade with such hits as 2017’s “Girls Trip,” 2014’s “Ride Along” and the 2016 remake of “Roots” for History.

“We can’t wait to work with someone this successful who, when you ask how many syndicated strips they’ve worked on before, the answer is ‘none,’ ” said Frank Cicha, Fox TV Stations’ exec VP of programming. “I have to believe we’re going to get something fresh here. Will Packer doesn’t know what he can’t do in this space. That, to me, is invigorating.”

Fox is in the market for a newsy half-hour strip now that the company plans to pull the plug later this year on “Page Six TV” after a two-season run. Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein hailed Packer’s “entirely new and vibrant vision” for the show.

“We are excited to fill a need in the marketplace for a magazine show like this by partnering once again with our good friends at the Fox stations and a team headed by an A-list film producer of the caliber of Will,” the pair said.

(Pictured: Will Packer)

More TV

  • Prince Albert II of Monaco (C),

    Jessica Alba, Gabrielle Union's 'L.A.’s Finest' Opens Monte Carlo TV Festival

    Prince Albert II of Monaco opened the 59th Monte Carlo Television Festival on Friday at a glittering ceremony at the principality’s Grimaldi Forum attended by Gabrielle Union and Jessica Alba. The Hollywood actresses presented the French premiere of their action cop series “L.A.’s Finest,” which has just been renewed for a second season. “You typically [...]

  • Gabrielle Union and Jessica Alba'L.A.'s Finest'

    Jessica Alba, Gabrielle Union Speak About Horrific 'L.A.’s Finest' On-Set Accident

    Actresses Gabrielle Union and Jessica Alba spoke about how the horrific accident on the set of their action cop series “L.A.’s Finest” affected them and the crew at the 59th Monte Carlo Television Festival Saturday. They also paid tribute to the main victim of the incident, executive producer/co-showrunner Brandon Sonnier, whose leg was amputated below [...]

  • Emmys: How a Social Media Campaign

    How a Social Media Campaign to Game the Emmys Led to This Week's 'Block Voting' Scandal

    The Television Academy’s “block voting” controversy has quickly become the talk of Emmy season — and that appears to have been the org’s point. According to multiple insiders, the number of people disqualified from voting in this year’s competition is believed to be small, only around three members (out of nearly 25,000 members overall). But [...]

  • No Merchandising. Editorial Use Only. No

    TV News Roundup: Hulu Drops Trailer for 'Veronica Mars' Revival (Watch)

    In today’s roundup, Hulu dropped the official trailer for the “Veronica Mars” revival and HBO revealed more cast members for “Lovecraft Country.” FIRST LOOKS Hulu has dropped the official trailer for its revival of “Veronica Mars,” set to premiere on July 26. The series will bring back most of the original cast, including Kristen Bell, Jason [...]

  • Dan Stevens

    'Legion' Star Dan Stevens Says His Character Would Fight Thanos, 'Wreak Havoc' in MCU

    Dan Stevens said his powerful, telepathic mutant Legion would do some serious damage if he ever crossed over from the eponymous FX series into the Marvel Cinematic Universe. “Legion would wreak havoc. He’d probably take on Thanos, let’s see that,” he told Variety on the red carpet at the premiere of the trippy, mind-bending superhero series [...]

  • Viacom CEO Bob Bakish

    Bob Bakish Talks Pluto TV, Netflix and CBS-Viacom Merger Rumors

    Viacom CEO Bob Bakish knows that a lot of his peers are in the original content space in streaming, but he believes the company’s ad-supported free service Pluto TV is better off relying on Viacom’s library of content. “We can debate a lot of things about the future, but in the near term, the opportunity [...]

More From Our Brands

Access exclusive content