×
You will be redirected back to your article in seconds

CBS, NBC to Swap Super Bowl Broadcasts

CBS and NBC will switch up the rotation for the broadcast of the 2021 and 2022 Super Bowls, a move that lets both networks pair the gridiron classic with other big sports events in their portfolios.

CBS, which was supposed to broadcast the event next in 2022, will instead take the 2021 broadcast, while NBC will move back a year, CBS, NBC and the NFL confirmed Wednesday.

The arrangement allows NBC to align the Super Bowl with its 2022 broadcast of the Winter Olympics, and gives CBS a Super Bowl that won’t have to compete with the NBC sports extravaganza. The switch will also give CBS a chance to have both a Super Bowl broadcast and top-ranked college basketball in the same year. The network gets to air the NCAA Final Four basketball championship that year; CBS and WarnerMedia, which air that tournament jointly, rotate the broadcast of the final game.

The New York Post previously reported the change in scheduling what is arguably the media industry’s biggest annual broadcast.

NBC last had a Super Bowl and an Olympics broadcast in 2018, and worked to align sponsors with both Super Bowl LII and the PyeongChang Winter Olympics.  “You can create a spot that runs in the Super Bowl and you can amortize your costs of creating it by running it in the Olympics,”  Dan Lovinger, executive vice president, ad sales, of NBC Sports Group, told Variety in 2017, as the company was pitching Madison Avenue on the prospect.

NBC, CBS and Fox typically rotate the annual Super Bowl broadcast as part of their rights deals with the NFL. But the switch-up suggests the networks and the NFL may be willing to change their traditional ways of doing business and arrange the Super Bowl structure in ways that help each network maximize its own programming lineup.

The Super Bowl alone generates millions of dollars in advertising revenue. Kantar Media estimated CBS’ recent broadcast of Super Bowl LIII snared $382 million in advertising from sponsors,compared to $408 million for NBC in 2017 and $419 million for Fox in 2016.

But linking the Super Bowl broadcast to other parts of a network’s lineup is becoming more important. TV networks often try to use the Super Bowl to get advertisers to buy larger packages of inventory.

 

More TV

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis. ” As part of the normal course of business, our newsgathering team made a small restructure earlier this week that ultimately impacts 6-7 employees within CNN’s Health Unit,” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

More From Our Brands

Access exclusive content