×
You will be redirected back to your article in seconds

CBS Strikes Deal With Nina Tassler and Denise Di Novi’s PatMa Productions

CBS is back in business with its former entertainment chief, Nina Tassler.

CBS said it acquired an ownership stake in PatMa Productions, an independent producer that is led by Tassler, and film and television producer Denise Di Novi and is devoted to amplifying diverse voices. Under terms of the agreement, CBS’ various media outlets will get a first look at new PatMa programming being developed for broadcast and premium markets. What’s more, CBS Studios will co-finance and co-produce projects set up at the CBS broadcast network, Showtime or streaming-video outlet CBS All Access – and serve as their worldwide distributor.

Tassler rose through the ranks after joining CBS in 1997, leaving the company as its chairman of entertainment in 2015. During her tenure, she had a hand in overseeing such landmark franchises as “The Good Wife,” “The Big Bang Theory” and “How I Met Your Mother.” She previously headed drama development for Warner Brothers Television, where she helped develop “ER.” Di Novi is known for producing films with director Tim Burton as well as movies based on books by author Nicholas Sparks. She has directed the feature film “Unforgettable” from Warner Bros. starring Rosario Dawson and Katherine Heigl, as well as episodes of “Sneaky Pete,” “Outlander” and “Ray Donovan.”  Di Novi was executive producer of the CBS series “The District.”

PatMa will continue to operate as an independent production company with the ability to sell to all buyers across broadcast, cable and streaming broadcast, cable and streaming markets. Tassler and Di Novi will continue to lead all of the company’s operations along with Joan Boorstein, who was recently named president of the venture.

PatMa is already developing “American Martyrs” a limited series for Showtime based on Joyce Carol Oates’  2017 novel, “A Book of American Martyrs.” The series is being written by Winnie Holzman and Savannah Dooley, who will serve as executive producers along with Tassler,  Di Novi, Debra Greenfield and Linda Kent.

“Nina and Denise are accomplished, creative leaders and proven producers who are respected across the industry for their artistic vision as well as their strong social consciousness,” said David Nevins, Chief Creative Officer of CBS Corporation and Chairman and CEO, Showtime Networks, Inc., in a prepared statement. “We are excited to partner with them to create programming that speaks to a wide range of audiences across all of our platforms, as well as others.”

“We could not have found a better or more supportive partner than CBS in our endeavor to create social relevance and commercial entertainment,”” said Tassler and  Di Novi in a prepared joint statement.

The pair launched PatMa Productions  in January 2018. The company is named after their mothers, Pat and Norma. PatMa has formed strategic relationships with the Geena Davis Institute on Gender in Media, the Center for Popular Democracy, Planned Parenthood and others.

PatMa Productions is represented by Cliff Gilbert-Lurie at Ziffren Brittenham LLP.

(Above, pictured: Di Novi, left, and Tassler, right)

More TV

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

  • TV Review: 'Catherine the Great' Starring

    TV Review: 'Catherine the Great' Starring Helen Mirren

    For some, “Dame Helen Mirren playing the Catherine the Great” is all the convincing they’ll need to watch this new biographical limited series, which is perfectly understandable. The casting of Mirren in the role, which follows the Russian empress in the embattled latter years of her life, is a smart choice that proves its worth [...]

  • Ricky Martin Celia Cruz Gloria Estefan

    From Idea to Legacy: Latin Grammy Awards Mark 20 Years of Global Recognition

    The idea of creating a separate organization to honor the diversity of Latin music was a discussion that took place for years before it actually happened, but an event driven by one of pop music’s most important crossover artists solidified it. During the 41st Grammy Awards ceremony, a young Ricky Martin was scheduled to perform [...]

  • Science Fair

    Disney Plus Fleshes Out Nonfiction Slate, Including 'Howard,' 'Science Fair,' Mickey Mouse Docu

    Disney Plus further fleshed out its nonfiction content slate at an International Documentary Association showcase event Friday, as the streamer, preparing for its Nov. 12 launch, continues to flesh out its programming strategy. Among the announcements: The streamer has acquired the global distribution rights to “Howard,” the Don Hahn-directed documentary about “Aladdin” and “Beauty and [...]

More From Our Brands

Access exclusive content