×

WWE and PP Sports Extend China Partnership

WWE and PP Sports have signed a new multi-year agreement that will keep WWE programming airing live in Mandarin in China. In the past three years of the partnership, PP Sports has delivered more than 300 episodes of WWE programming.

PP Sports will offer “Raw,” “Smackdown” and the WWE Network as a subscription VOD service with all of its monthly pay-per-view events, such as WrestleMania.

“Our vision is to reach and engage with more fans with WWE’s family-friendly entertainment programming, so we are excited to extend this partnership,” said PP Sports deputy general manager Dongmao Ge, who said there had been “tremendous growth” of its fan base in China thanks to “localized and targeted promotions.”

WWE Greater China vice president and general manager Jay Li called PP Sports a “valued partner.” “We are pleased to renew our partnership and look forward to continuing to provide WWE’s unique blend of action-packed, family-friendly entertainment,” he said.

PP Sports is a streaming service under China’s Suning Group that has also acquired the broadcast rights to other sports events, including UFC, CSL, AFC Champions League, Bundesliga and others.

WWE is currently recruiting Chinese athletes and performers. Its largest tryout to date in the country will occur in Shanghai from July 15-18. The 50 hopefuls will vie for a chance to train at the WWE Performance Center in Orlando, Florida.

This year marks the fourth that WWE has brought a live show to China. On Sept. 21, fans will be able to catch stars like Roman Reigns and Xavier Woods alongside two Chinese nationals, who are currently training in Orlando, at WWE Live Shanghai in the city’s Mercedes-Benz Arena.

More TV

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • MIA Wrap

    Rome MIA Market Wraps With Stronger U.S. Presence, Boosts Italy's Industry Standing

    Rome’s MIA market for TV series, feature films and documentaries wrapped positively Sunday with organizers boasting a bump in attendance just as some 2,500 executives departed in an upbeat mood after four days of dealmaking and presentations of mostly European fresh product, which elevated Italy’s global standing in the industry, especially within the TV sector. [...]

  • NETFLIX ZERO SHOWRUNNER

    Showrunner Stefano Voltaggio on Netflix's 'Zero' About Black Youths in Italy (EXCLUSIVE)

    Netflix recently announced a new Italian original titled “Zero” that will mark the first Italian series centered around the present-day lives of black Italian youths. “Zero” is based on several books by young writer and TV music show host Antonio Dikele Distefano, who was born in Italy from Angolan parents. The project was originated by [...]

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

More From Our Brands

Access exclusive content