×
You will be redirected back to your article in seconds

Trentino Film Commission Leads by Example With Eco-Friendly Program T-Green

In 2015, Luca Ferrario set out to lead by example. Though many European commissions already offered sustainability programs, none, he felt, did so in ways that could flourish in his own back yard.

“Most of my colleagues offered guidelines to follow, only those were not enough, at least not in Italy,” says Ferrario, who is head of the Trentino Film Fund and vice president of the Italian Film Commissions Network. “[Not only did] we need to prepare a list of actions to be taken during production, we needed to make it easy to use, because we didn’t want to scare producers away. You have to break the ice, start with a simple approach, and then take it from there,” he continues.

So the Trentino Film Commission got to work designing a new plan, one that could wed an intuitive checklist with additional financial incentives, all in an effort to promote sustainable production within the Trento region. In 2017, the Trentino Film Commission introduced T-Green Film, an optional certification program that allowed producers to also ask for Green certification – and with it, addition financial aid – while applying for the up to €200,000 ($223,000) the Trentino Film Commission offers in regional support.

T-Green presents a point-based rating system that offers detailed sustainability guidelines across six areas: Energy reduction, transport and accommodation, catering, material selection, waste management, and external communications, attributing points for each protocol adhered to, totaling up to 50 points overall.

During the application phase, a company would indicate how many points it planned to claim. Once evaluated, and subsequently checked for compliance during the shoot, these eco-friendly productions would receive extra financial support from the Trentino Film Fund and a certification of sustainability issued by an outside agency, the APPA of Trento (Provincial Agency for the Protection of the Environment).

For Ferrario, many of these protocols are almost self-evident. “These are things people are already doing at home,” he says. “We already turn off the lights, we already recycle and try to limit our waste, and we already buy hybrid cars – it’s exactly the same, scaled up for productions.”

Since the program’s launch, roughly half the projects applying for regional support have also opted for T-Green certification; in hard numbers, that makes for 10 productions with certification and two more currently under review. With the Swedish series “Sanctuary” (pictured), the regional fund certified its first foreign project, only Ferrario has more wide-reaching international goals than simply bringing international projects to his home turf.

“We’re now trying to export this model, because we’ve seen a lot of interest from other regions and countries around Europe,” he notes. “We’ve been invited to present this model in Sweden, Norway, Germany and at Cannes, and we’re currently working to expand it to neighboring Italian regions and to other partners across Europe.” To that end, the scheme recently underwent a soft-reboot, dropping some of its regional particularities and rebranding with a new name and website, Green.Film.

“We’re trying to build a network of funds using the same tools, [because] this is about action people can take on set no matter where they are,” Ferrario explains. “If producers move around Europe finding different rules regarding sustainability everywhere they go, that’s not going to help. But if there’s continuity, it will be easier to keep going, and to organize joint training activities, all focusing on the same thing. That way people can actually start working in partnership when it comes to sustainability.”

More TV

  • Ciara arrives at the red carpet

    Ciara to Host 2019 American Music Awards; Kesha Joins as Performer

    Ciara has been named as host of the 2019 American Music Awards, returning to the show after appearing as a performer alongside Missy Elliott on last year’s telecast. The singer is not a newcomer to hosting duties, having previously presided over the Billboard Music Awards three years ago. Prior to performing her single “Level Up” [...]

  • Career Foreign Service officer George Kent,

    TV Ratings: Fox News, ABC Draw Big Impeachment Numbers

    The first day of the impeachment hearings against President Donald Trump drew over 13 million total viewers across the broadcast and news networks combined. Fox News’s coverage from 10 a.m. to 3:30 p.m. drew the highest total viewership of any network, averaging around 2.9 million sets of eyeballs. MSNBC followed in second with 2.7 million [...]

  • Netflix to Amend ‘The Devil Next

    Netflix to Amend 'The Devil Next Door' Documentary After Backlash (EXCLUSIVE)

    Netflix will amend elements of its documentary series “The Devil Next Door” after the Polish prime minister and others complained to CEO Reed Hastings about the show, which centers on the trial of John Demjanjuk who was accused of being a notorious Ukrainian concentration camp guard known as Ivan the Terrible. Polish premier Mateusz Morawiecki [...]

  • Stephen Colbert's 'Late Show' Sets New

    Stephen Colbert's 'Late Show' Sets New Head Writer Team

    Stephen Colbert has expanded the circle of people helping to make the ultimate decision about what the funniest things are for him to say each night on CBS’ “Late Show.” Three writers/producers who have been with Colbert for years will get new duties at his late-night program. Ariel Dumas, a longtime writer for Colbert, has [...]

  • Kacey Musgraves poses in the press

    CMA Awards: What Kacey, Maren, Garth, Blake and Dan + Shay Had to Say Backstage

    Backstage at Nashville’s Bridgestone Arena, CMA Awards winners, performers and presenters came back to meet the press after their appearances, including Kacey Musgraves, Maren Morris, Garth Brooks, Blake Shelton, Dan + Shay, Ashley McBryde and Luke Combs. Garth Brooks was named entertainer of the year for the seventh time, and during his acceptance speech, he [...]

  • Killing Eve Sandra Oh Jodie Comer

    SAG Awards: How High-Profile TV Ensembles Increase Individual Performer Category Competition

    While this year’s Primetime Emmy Awards saw categories dominated by multiple performers from the same show (think “Game of Thrones,” which had at least one player represented in each major drama acting category, as well as “The Marvelous Mrs. Maisel” and “Fleabag,” whose on-screen talent nabbed spots in almost all the comedy categories), that trend [...]

  • BROOKLYN NINE-NINE -- "Honeymoon" Episode 601

    ‘Brooklyn Nine-Nine’ Renewed for Season 8 at NBC

    NBC has handed an early renewal to “Brooklyn Nine-Nine.” Season 7 of the cop comedy isn’t set to premiere until Feb. 6 2020, but the network has already seen fit to order an eighth season.  During season 6 (its first on NBC after being canceled by Fox in 2018), “Brooklyn Nine-Nine” averaged a 1.2 rating [...]

More From Our Brands

Access exclusive content