×
You will be redirected back to your article in seconds

Movistar +, Telemundo Production Alliance: Five Takes

MIAMI  — Few announcements at a vibrant NATPE Miami trade fair this week are weightier than the strategic multi-year co-production partnership unveiled Thursday between Telemundo Intl. Studios and Movistar +, two of the biggest production players in the Spanish-speaking world, to produce premium limited series for the U.S. and international markets. Following, 5 Takes:

1.A SIGN OF THE TIMES

If the international business at this year’s NATPE had a mantra, it was “production alliance.” In first day’s news flow on Tuesday, Mediapro and Televisa announced a three-year. three series, co-production pact. One day later, Turner Latin America confirmed three series with the Salinas Group’s Dopamine. Multi-series arrangements avoid the need to negotiate title by title at a time when demand for high-end series far outstrips demand.

2.SERVING ONE OF THE WORLD’S BIGGEST BURGEONING LANGUAGE MARKETS

15 years ago, Chinese movies performed better in Latin America than Spanish films. If the success of Atresmedia’s “Grand Hotel,” “Velvet” and “La Casa de Papel” proved anything, it is that Spanish series originals have a huge market in Latin America. Telemundo and Movistar + aim to produce a minimum two series a year, Marcos Santana, president, Telemundo Global Studios – International, told Variety at NATPE.  “The idea is to generate premium drama series which travels between three worlds, Spain, Latin America and the U.S. Hispanic make and achieve a consistency doing so,” he added. There are 500 million Spanish-speakers in the world. Judged by GDP, the U.S. Hispanic market is the seventh biggest economy in the world, he added.

3.THE NAME OF THE GAME – FLEXIBILITY

Under the terms of the deal, Telemundo Network will have the exclusive rights for the U.S., Movistar+ for Spain. There is no guarantee that either partner will release the series themselves. Distribution outside the U.S. and Spain will be decided on a title-by-title basic, said Sergio Oslé, Movistar + president. “The key to the deal is flexibility. Every series is different. They will be distributed or sold in order to achieve the best market performance possible,” he added. With the sector still in vertiginous transition, propelled in part by the dramatic growth and now new launch of OTT platform’s- Movistar + itself is a pay TV/SVOD service – that’s seems a necessary logic.

4.A MEETING OF LIKE MINDS

Movistar + and Telemundo aims to announce a first series in the partnership in the coming months, said Santana.  But they are under no pressure to rush a series into production, he added. “Development is key.” If one thing distinguishes Movistar + in its first 18 months of operations, from its launch of “Velvet Collection,” it’s its emphasis on development, allowing creative talent to work up to several years on projects, until they’re really ready. That’s making a virtue out of a necessity. Such is the brevity of limited series these days, that it’s no longer possible to tinker with storylines after a series has gone into production.

5.THE POTENTIAL

Dedicated to producing short format scripted series, Telemundo Intl. Studios forms part of NBCUniversal Telemundo Enterprises. Movistar + parent Telefonica posted €52 billion ($59 billion) in revenues in 2017. Total Movistar TV, mobile and fixed broadband customers amounted to 200 million in Latin America mid last year.

“Our firm commitment to original fiction production has allowed us, during the last year, to reinforce our leadership in Spain and strengthen our position in Latin America,” Osle commented.

He added: “The agreement that we present today will allow both companies to grow in scale, conquering new markets and combining the best capabilities for the development of quality fiction in Spanish “

“These are two heavyweights in the Spanish-speaking world – Telemundo is the only big producer in the U.S. Hispanic market – which are partnering for the first time, said Santana. “Around the deal is an enormous range of opportunities for the future. It’s a natural association.”

More TV

  • Ariana Grande Olivia Munn Michael Che

    Celebrities vs. Critics: Why This Battle Has No Winners (Column)

    When actor Olivia Munn tweeted a “short essay on…ugly behaviors” late Wednesday night, she insisted that a blog had been unfairly maligning her for years. She wrote that she wanted to confront the idea that baseless critiques, particularly those aimed at women, are never okay no matter how famous the target may be. On the [...]

  • ‘Peaky Blinders’ Virtual Reality Game in

    ‘Peaky Blinders’ Virtual Reality Game Will Pitch Players Into the Action

    “Peaky Blinders” fans will be able to join the gang – virtually – in a new VR game that will allow players to interact with characters from the hit series. Start-up immersive studio Maze Theory teamed with the show’s producers and is making the game, which will launch in 2020. Artificial intelligence technology means characters [...]

  • TV News Roundup: HBO's 'Deadwood: The

    TV News Roundup: HBO Releases 'Deadwood: The Movie' Trailer

    In today’s TV news roundup, HBO released the trailer for the “Deadwood” film, and CNN announced a premiere date for “Apollo 11.”  DATES The documentary “Apollo 11” from director/producer Todd Douglas Miller will premiere on CNN Sunday, June 23 at 9 p.m. Using only archival sources, the film captures NASA’s 1969 Apollo 11 mission. FIRST [...]

  • shannon ryan

    Shannon Ryan Joins Disney TV, ABC as Marketing Chief

    Former Fox Television chief marketing officer Shannon Ryan has been tapped as the new president of marketing for ABC Entertainment and Disney Television Studios. The announcement was made by Karey Burke, president of ABC Entertainment, and Craig Hunegs, president of Disney Television Studios, to whom she will report. Rumours had been circling for a while [...]

  • Dan Lin's Rideback, MRC Announce Writers

    Dan Lin's Rideback, MRC Announce First Class of Writers and Mentors for TV Incubator

    Rideback, Dan Lin’s production company, and MRC have announced the inaugural class of writers and mentors for their TV incubator.  The new TV writers residency program, which was launched in February, offers a paid, eight-month residency program to a group of writers who have each previously been staffed on series and want to create their [...]

  • CBS Viacom

    CBS and Viacom Move Closer to Merger Talks

    The CBS Corp. board of directors is moving closer to initiating acquisition discussions with Viacom, according to multiple sources close to the situation. The move has been expected for months, although there may still be obstacles on the road to a reunion for the two sides of the Redstone media empire. Price could still be [...]

  • Santa Fe Studios Netflix

    Santa Fe Studios Competes With Other New Mexico Stages for Streaming Business

    Albuquerque Studios entered the spotlight last October when it was purchased by Netflix. While the complex is clearly the jewel in the crown of New Mexico’s production infrastructure, with eight soundstages totaling 132,000 square feet, 100,000 square feet of production offices, a large backlot and support space, it’s not the only modern studio facility in [...]

More From Our Brands

Access exclusive content