×
You will be redirected back to your article in seconds

Moonbug, Viaplay Team on Animated Original Series ‘Mia’s Magic Playground’ (EXCLUSIVE)

Moonbug, the London-based kids entertainment company, has signed a content deal with Nordic Entertainment Group (NENT Group), the parent company of leading Scandinavian service Viaplay, to produce the original series “Mia’s Magic Playground.”

An animated adventure series, “Mia’s Magic Playground” revolves around Mia, the popular character of the British YouTube channel “Little Baby Bum” (pictured), and her two best friends, Oskar and Tilde, as they go into their imaginary land to find creative solutions and learn life lessons that can be applied in the real world.

“Mia’s Magic Playground,” aimed at young audiences aged four to six years old, is a spinoff of “Little Baby Bum,” which has an existing global fanbase of over 47 million subscribers and has received over 30 billion views on YouTube alone, according to Moonbug and NENT. The show will be developed by the creative content team behind “Little Baby Bum” with support from a Nordic animation studio.

“‘Little Baby Bum’ and Mia are extremely popular with kids and families in the Nordics, as well as all over the world,” said Nicolas Eglau, head of EMEA at Moonbug.

Viaplay has an established library of popular children’s programs and is the ideal partner to bring Mia’s next chapter to life so fans can continue to follow Mia and her friends on their adventures,” added Eglau.

Fredrik Ljungberg, VP of international scripted content for NENT Group, said Moonbug has repeatedly “shown brilliance in capturing the right feeling in kids’ content with their fantastic brand ‘Little Baby Bum.'”

Season one of the show will roll out across the Nordic region exclusively on Viaplay in early 2020.

Besides “Little Baby Bum,” Moonbug’s roster of popular IP’s includes “My Magic Pet Morphle,” “Supa Strikas,” “Go Buster,” “Playtime with Twinkle” and “Gecko’s Garage.”

More TV

  • TV News Roundup: TBS Unveils 'Miracle

    TV News Roundup: TBS Unveils Trailer for 'Miracle Workers: Dark Ages'

    In today’s TV news roundup, TBS releases the first look at Season 2 of “Miracle Workers” and Netflix announces the premiere date for “Cheer.” CASTINGS:  Nickelodeon has called on comedian and writer Adam Conover to host its new family game show “The Crystal Maze.“ In the American rendition of the U.K. series, Conover will take [...]

  • Verve

    Verve Raises Assistant Salaries by Up to 40% in Response to Fair-Pay Movement

    Verve has announced a 25-40% pay increase for its assistants and mailroom employees in response to the #PayUpHollywood movement which has been shining a spotlight on the issue of assistant pay in the industry. The agency, which represents #PayUpHollywood co-founder Liz Alper and regular advocate John August, is also changing its hours to shorten the [...]

  • Golden Globes Zodiac signs

    Golden Globes Nominees as Zodiac Signs

    The Golden Globes nominees aren’t the only stars of awards season. Variety turned to astrology to assign Zodiac signs to this year’s nominees. Some selections required a little more nuance — Olivia Wilde’s “Booksmart” is a Virgo with a prominent Sagittarius rising and Greta Gerwig’s “Little Women” is a Sagittarius that wishes it were a [...]

  • Morning Show Apple

    Golden Globe Noms: 'The Morning Show' Turns Apple TV Plus Into a Kudos Contender

    “Euphoric” was the word to describe the atmosphere around the Apple TV Plus offices in Culver City, Calif., on Monday morning as staffers awoke to the news that the fledgling service’s cornerstone drama series, “The Morning Show,” had landed three major Golden Globe Award nominations. Apple Worldwide Video had exactly two employees — heads Jamie [...]

  • Succession

    How 'Succession' Costume Designer Dressed the HBO Drama's Leading Men

    Few shows in recent history have received as much attention simply for the clothes as “Succession.” The costuming on the show is indulgent, and impeccable; it arguably plays as big a role as the actors. Entire articles have been written about Shiv’s backless turtleneck — her clothes and her hair. The men on the show [...]

  • Game of Thrones Avengers Endgame

    'Game of Thrones,' 'Avengers: Endgame' Among Most Popular Tweets of 2019

    Twitter released its top-trending topics and tweets of 2019 with “Game of Thrones,” “Avengers: Endgame,” and actor Tom Holland commanding the most tweets in the TV, movies, and actors categories. BTS holds both the No. 1 spot in the most-tweeted-about musicians category and the second-most-retweeted tweet worldwide. Since its release in June, a video of [...]

More From Our Brands

Access exclusive content