×

‘Game of Thrones’ Final Series Launch Earns Ratings Record for Sky U.K.

The struggle for the Iron Throne has captivated viewers in the U.K., with the launch of the final “Game of Thrones” season garnering 3.4 million viewers in overnights for Sky. That was the pay-TV service’s biggest overnight audience ever, and puts the new installment well on track to set an overall ratings record for Sky, ahead of the Season 7 launch episode, which currently holds the crown.

Sky has an output deal with HBO and is the home of “Game of Thrones” in the U.K. The hugely anticipated opener to Season 8 was simulcast live in the U.K. at 2 a.m. local time. There were 192,000 fans watching live, compared with 121,000 for Season 7.

The numbers for the simulcast jumped to 2.7 million, factoring in viewers who recorded the late-night transmission and watched ahead of Sky running its regular primetime premiere at 9 p.m. the following evening. That showing garnered an additional 698,000 viewers.

The overnight numbers are 20% up on those for the Season 7 opener launch, which went on to garner a cumulative audience of 4.97 million, the biggest ever for a show on Sky. The new curtain-raiser is expected to eclipse that as catchup viewing adds to the total. Sky subscribers can watch repeats of “Game of Thrones,” as well as recordings and on-demand.

In Germany 600,000 watched or recorded the live screening at 3 a.m. local time. A greater number then watched the scheduled premieres at 8.15 p.m. and 10.20 p.m. taking the total to 1.34 million. That number does not account for on-demand viewing with those figures yet to come in, but is a marked increase on the season 7 launch.

In the U.S. the Season 8 premiere drew 17.4 million viewers across linear and streaming, and as in the U.K., the numbers will continue to rise.

More TV

  • David Benioff and D.B. Weiss

    'Game of Thrones' Showrunners Will No Longer Attend Comic-Con Panel

    “Game of Thrones” showrunners David Benioff and D.B. Weiss, along with some beloved “Thrones” actors, have canceled their scheduled appearances at San Diego International Comic-Con. Actors Iain Glen (Jorah Mormont), Nathalie Emmanuel (Missandei of Naath), director Miguel Sapochnik, and dual writer-producers Benioff and Weiss are no longer attending, HBO revealed in a revised panel lineup [...]

  • TV News Roundup: 'Mr. Robot' Drops

    TV News Roundup: 'Mr. Robot' Drops Season 4 Trailer (Watch)

    In today’s roundup, USA releases a trailer for the final season of “Mr. Robot,” Apple plans a “Snoopy in Space” series and Variety has an exclusive clip from Season 3 of Netflix’s “The Epic Tale of Captain Underpants.” CASTING Golden Globe-winner Ian McShane will guest star in the season premiere of “Law & Order: SVU.” [...]

  • Mike Fleiss

    'Bachelor' Creator Mike Fleiss Under Investigation in Kauai After Wife Accuses Him of Attack

    Mike Fleiss, creator of “The Bachelor,” is under police investigation in Kauai after his pregnant wife Laura Fleiss accused him of attacking her in their Hawaii home on July 4. A police report is not currently available to the public since the incident “remains under police investigation,” per Kauai public information officer Kim Tamaoka, who [...]

  • Elisabeth Moss Handmaid's Tale

    Why Elisabeth Moss Deserves More than 'The Handmaid's Tale' (Column)

    Elisabeth Moss has a long talk with a somewhat less-than-present conversation partner, to which Moss herself brings a certain wired tension. Her physical posture, upright even as her voice frays with exhaustion, indicates as much as do her words a new resolve to do better than she’s done as a caretaker. Having run out of [...]

  • jeffrey hirsch Starz

    Listen: Starz COO Jeffrey Hirsch Spots an Opening in the Global Streaming Market

    Streaming content is about as competitive as a business gets these days, but don’t tell that to Starz COO Jeffrey Hirsch. He’s aggressively moving to establish the Lionsgate-owned premium programmer around the world while the time is right for his company to stake its claim. “Other than Netflix, we’re probably be the second or third [...]

  • Peak TV Saturation TV Placeholder

    USA Network Gives Series Order to 'Cannonball' Competition Show

    USA Network has given a series greenlight to a competition reality series “Cannonball,” from ITV Entertainment. The show revolves around 16 contestants who compete in a series of physical challenges. One contender will be eliminated in each episode. USA has ordered 10 episodes. The series is expected to bow next year. ” ‘Cannonball’ is pure [...]

  • A.P. BIO -- Pilot -- Pictured:

    'A.P. Bio' Revived for Forthcoming NBCUniversal Streaming Service

    “A.P Bio” has made the grade after all, with NBCUniversal reviving the comedy for its unnamed, still-unlaunched streaming service. The NBC series, which ran for two seasons before getting canceled, performed well online, according to the network, with ratings showing a long tail on streaming platforms as new viewers came to the show late. Nearly [...]

More From Our Brands

Access exclusive content