Final Season of ‘Orange Is the New Black’ Proves a Big Hit in France

Now in its seventh and final season, Netflix’s landmark prison drama “Orange Is The New Black” is almost as big a hit in France as it is in the U.S., according to data-analysis firm Parrot Analytics.

France is the show’s No. 1 non-English-speaking market for the second consecutive year on a per-capita basis, the firm said.

Parrot Analytics measures the demand from a blend of data points, including video-streaming consumption and social media. According to its data, the new season of “Orange Is the New Black” got 14.44 demand expressions per capita in France on its release date on July 26, behind only the U.K.’s 14.72 and the U.S.’ 17.82. France therefore pulled in 81% of the level of demand seen in the show’s home market, a 30% increase compared with Season 6 last year.

Ahead of its launch, the series was already trending highly in France, where it turned out to be the sixth most in-demand series in the country, behind “Stranger Things,” “La Casa de Papel,” “The Handmaid’s Tale,” “Lucifer” and “Black Mirror,” according to Parrot Analytics. French demand for “Orange Is the New Black” was up 26% in the lead-up to the new season compared to the previous one.

“‘Orange Is the New Black’ continues to perform well in France. In the lead-up to this latest season release we are seeing the growth of audience demand in France for this Netflix Original outstrip even that observed in the United States,” said Samuel Stadler, VP of Marketing at Parrot Analytics.

“Audience demand in the lead-up to the last season has only grown 17% compared to this latest season in the United States – and yet in France we observe a 26% increase in demand for the same time period,” said Stadler.

This final season of “Orange Is the New Black” has been applauded by fans and critics alike. Variety praised the series for “changing the game by testing the limits of what streaming television could do” and said that “since it first debuted, it’s become such a fixture that saying goodbye to the women of Litchfield Penitentiary for good feels downright surreal.”

Turning the spotlight on women in prison, the series was seen as a “real gamble” for Netflix in its early days, said Cindy Holland, the vice president for original content at Netflix, during a keynote at the INTV Conference in Jerusalem in March.

“It wasn’t designed to work around the world, but it absolutely did….Everyone expected ‘House of Cards’ to be good, but ‘Orange Is the New Black,’ no one saw it coming,” said Holland.

Popular on Variety

More TV

  • Tin Star

    Sky Studios Launches U.K. Innovation Hub in Northern England

    Sky Studios is set to follow Channel 4’s move to the northern English city of Leeds with the launch of a new Innovation Hub. Sky Studios, the production arm of pay-TV giant Sky, said Wednesday that the new regional hub would focus on talent development, scripted partnerships and new content experiences, creating new original drama, [...]

  • THE BACHELORETTE - "The Bachelorette: Season

    'The Bachelor': ABC Announces Leading Man For Season 24

    ABC has cast its next leading man for Season 24 of “The Bachelor.” Peter Weber has officially been named the upcoming “Bachelor.” The announcement was made Tuesday night on ABC’s “Bachelor In Paradise” reunion special. Weber appeared on Season 15 of “The Bachelorette” with Hannah Brown, ultimately becoming the second runner-up. He was a fan-favorite [...]

  • SEAL TEAM stars David Boreanaz (left),

    Showrunner John Glenn Exits 'SEAL Team' at CBS

    CBS is cutting ties with “SEAL Team” showrunner John Glenn, Variety has confirmed. Glenn joined the show for its second season, which premiered in October of last year. Christopher Chulack, Sarah Timberman and Carl Beverly also executive produced. “Regarding ‘SEAL Team,’ I am proud of the work we did – and greatly enjoyed having the chance to [...]

  • NBC Campaign Aims to Reclaim Brand

    NBC Launches Campaign to Reclaim Brand Ownership of Hit Comedies (EXCLUSIVE)

    NBC is preparing a new salvo in the streaming-era TV branding wars. As audiences increasingly watch shows like “The Good Place” and “Superstore” on other platforms, the Peacock network has launched a new campaign to remind them that these are, first and foremost, NBC shows. And they’re even enlisting a real-life peacock to convey the [...]

  • Shane Gillis

    'SNL' Sought Conservative Appeal With Shane Gillis Hire

    “Saturday Night Live” was looking to shake things up with the casting of Shane Gillis — and it did, albeit unintentionally. According to sources, the long-running NBC comedy show and series mastermind Lorne Michaels were actively looking to cast a comedian for its new season who would appeal to more conservative viewers. This was meant [...]

  • TV News Roundup: Netflix Announces Arsenio

    TV News Roundup: Netflix Announces Arsenio Hall's Comedy Special Premiere Date

    In today’s TV news roundup, Netflix announced the premiere date for Arsenio Hall’s comedy special and a “Marvelous Mrs. Maisel” duo (among others) will guest star on “Elena of Avalor.” CASTING “The Marvelous Mrs. Maisel” stars Rachel Brosnahan and Tony Shalhoub, as well as Auli’i Cravalho (“Moana”), John Leguizamo (“When They See Us”), Taye Diggs (“All American”), Eugenio Derbez [...]

  • How 'Save Our Show' Campaigns Affect

    From 'The OA' to 'One Day at a Time': How 'Save Our Show' Campaigns Affect Network Interest

    Organized flash mobs and mounting billboards still may not save your favorite shows, as some fan campaigns are finding out. Following Netflix’s most recent decision to stand firm on its cancellation of “The OA,” the question remains, “what will save these shows?” When networks and streamers find that smaller favorites aren’t big cash cows, fans [...]

More From Our Brands

Access exclusive content