BERLIN — Spanish broadcast network Atresmedia and Bambu Producciones teamed on two milestones in the international outreach of Spanish series: “Gran Hotel” and “Velvet,” whose avid audiences, especially in Latin America, proved there was a mass audience abroad for original Spanish series, not just their formats. Atresmedia and others – Netflix, for example – took note.
Having linked for “Fariña,” one of the biggest free-to-air hits in Spain last year, Atresmedia and Bambu are back with “45 Revoluciones.” Shooting from October, a trailer for the 13-part series was presented by Atresmedia Television’s Antonio Salso, head of acquisitions and sales, on Monday afternoon at a Berlin Drama Series Days Spanish TV Showcase. Its pedigree is instantly recognizable.
Created by Ramon Campos and Gema R. Neira, the series is produced by Bambu’s Campos and Teresa Fernandez Valdés and Atresmedia Television head of fiction Sonia Martínez, also a guiding spirit of Atresmedia Studios.
The ‘60s-set “45 Revoluciones” targets the arrival in Spain of rock-an-roll and the efforts of three people – 19-year-old Maribel Campoy (Guiomar Puerta), her boss, Guillermo Rojas (Iván Marcos), and young pop singer Rober Aguirre (Carlos Cuevas) – to create a new record label, targeting modern tastes, as they form an uneasy love triangle. Meanwhile, protests against the arcane regime of dictator Francisco Franco multiply in Spanish streets.
The rhythm is frenetic – blink and you’ve missed a key event – the art design highly aesthetic, the characters dressed often in primary colors standing bold against carefully contrasting more pastel tones of the background.
This like “Velvet” or Netflix first series in Spain, “The Cable Girls,” is also about characters who set out to modernize Spain. And it has Bambu’s hallmark mix of melodrama for modern viewers, plus other genres, charting here the long and winding road to stardom, and happiness.
A split screen, at least in the trailer, gives the series a 60s feel.
“45 Revolutions” will soon be aired on Ateesmedia’s main commercial channel Antena 3, said Salso.