×
You will be redirected back to your article in seconds

NATPE: 5 Takes on Brazil’s Globo and Its 2019 Lineup

MIAMI  — In hallowed tradition, Brazilian TV giant Globo unveiled its NATPE line-up on the first day of the Miami trade fair.

With scripted and non-scripted promos playing to a thundering soundtrack Jerry Bruckheimer would have been proud of, this was, as ever for Globo, a polished and powerful presentation. But it also said much about where Globo is going. Five takes from the Jan. 22 NATPE presentation.

1. GLOBO MOVES

In explanations of strategy, from CEO Carlos Henrique Schroder onwards, and the presentation’s motto- “Let’s Move Together” – Globo, by its own admission, is evolving in industry terms. Some indicators:

*Globo is reaching out to international partners for production and distribution, linking to Spain’s Atresmedia Internacional, for Latin American pay TV distribution, for example, and to Telemundo Intl Studios for a Spanish-language reversion of its eight-hour original drama “Doomed” (“Amores robados”).

*The Brazilian TV giant is reaching out to international in general. NATPE 2019 ids the first time Schroder will be at the trade fair.

*The Brazilian TV giant is now producing for other platforms throughout its group behind its core free-to-air channel. One example, “Iron Island,” shown at NATPE, an oil rig drama starring Cauã Reymond (“Brazil Avenue”), one of Globo’s biggest plays, premiered on OTT service Globoplay and renewed for a second season.

*Globo continues to diversify from its historic base, in fiction types and product line, split between telenovelas, “Super Series,” miniseries and limited series.

“Over the last two years, we expanded the genres and the number of products that we launch onto the market, which has given us the opportunity to establish new and different partnerships. We are playing more balls in the same game, or more balls in different games, a moving game,” said Raphael Correa Netto, executive director of international business. In the future, it may even essay a musical and animation, Monica Albuquerque, Globo head of development, said at NATPE.

2. SERIOUS ABOUT SERIES

Notably, the first shows to be screened at NATPE were Globo limited series: “Harassment,” “Iron Island,” “If I Close My Eyes,” “Under Pressure” Season 2. These are increasingly Globo banner titles scoring festival prizes and audiences. The first season of  “Under Pressure,” a hospital drama set against Brazil’s impoverished health service,” won four prizes at France’s Fipa Festival, but also sold to Sky Italia and MBC Group for the Middle East, and aired in primetime this month in Argentina, winning the day.

Vítimas - Stela ( Adriana Esteves ), Vera ( Fernanda Dumbra ) ,Eugênia ( Paula Possani ), Daiane ( Jéssica Ellen ) e Maria José ( Hermila Guedes ). retrato.
CREDIT: Ramon Vasconcelos/Rede Globo

 

 3. TYING UP TALENT

As a more ambitious OTT players come online, the battle for success has become one for finite talent. But Globo’s always thought that way. Currently, it has 180 directors, 250 writers and 500 actors on contract, said Albuquerque.

4. THE VISUALS: VFX, CINEMATOGRAPHY 

Globo Super Series “Land of the Strong” was directed by Isabella Teixeira and Walter Carvalho, DP on Walter Salles’ Oscar-nominated “Central Station,” who was also in charge of photography. It shows –  in richly textured but dramatically contrasting scenes, from a mountain bike ride along a scrubby ridge, to an outback disco club stage performance; a couple kissing in a cave with paleolithic drawings, as a man is beaten to near death in fields.

Seen in extended excerpts, “Iron Island” marks the latest step-up in VFX for Globo; the rig houses a grass soccer pitch, is as colorful a Rubik Cube: the hero suffers a helicopter accident, rig gas escapes. Globo’s series increasingly blend genres, “Iron Island” weighs in as part-action thriller.

5. AND WOMEN MAKE THE MOVES

But “Iron Island” is also a full-bore testosterone woman’s drama as a new rig head of production, a woman, the daughter of a politician, comes in to replace the macho Dante and, having suffered the patriarchy of her political big-wig father, will be damned if she’s going to be sidelined by Dante.

One bellwether of the new-look Globo is its drive into international co-production, another the feminism of so many of its shows. In the true-events inspired “Harassment,” the  latest of Globo’s social-issue limited series – think “Jailers,” “Under Pressure” –  a group of women band together to denounce a renowned physician’s sexual assaults. “Land of the Strong” is billed by Globo as a women’s Western. But the cowboy is  a woman, the valiant Maria, caught in the series’ first scene on her mountain bike riding down a ridge, as cowboys would ride the range in days of yore.

Cássia ( Patricia Pillar )
CREDIT: Globo

More TV

  • Game of Thrones Finale

    'Game of Thrones'' Celebrity Fans Weigh in on Series Finale: 'It Was Perfect'

    SPOILER ALERT: Do not keep reading if you have not seen the series finale of “Game of Thrones,” titled “The Iron Throne.”  The series finale of “Game of Thrones” was one for the history books, whether you loved it or hated it. Fans the world over took to Twitter to share their thoughts about the [...]

  • ‘Game of Thrones’: 8 Shocking Moments

    ‘Game of Thrones’: 8 Shocking Moments From the Finale

    SPOILER ALERT: Do not keep reading if you have not seen the finale of “Game of Thrones.” Well, that’s it. After the “Game of Thrones” finale, many of us will likely emulate Jon Snow and just retire North of the Wall. It was billed as one of the biggest events in TV history, and showrunners [...]

  • Front row: CBS THIS MORNING co-hosts

    CBS Hurls New Anchor Team Into TV's Morning-News Wars

    News Team: Assemble. CBS News plans to hurl a new anchor squad into TV’s morning-news wars Monday when a different trio – Gayle King, Anthony Mason and Tony Dokoupil –  takes the helm at “CBS This Morning.” The A.M. effort that has won critical plaudits by focusing on harder news topics, like international affairs and [...]

  • Dutch FilmWorks Moves into International Sales

    Dutch Film Works Moves into International Sales (EXCLUSIVE)

    A major new international sales outfit is coming to market. Dutch Film Works (DFW), one of the largest movie distributors in the Benelux region, is moving into film and TV sales. DFW general manager Angela Pruijssers will spearhead the sales effort alongside Charlotte Henskens, who will join from Amsterdam-based Fortissimo Films, where she is director [...]

  • 'Game of Thrones' Series Finale Details

    'Game of Thrones' Series Finale Details Reportedly Leak Online

    Who will survive the finale of “Game of Thrones”? Some savvy watchers of the HBO series might have a clue heading into Sunday night’s episode after a detailed description of the final installment reportedly leaked online. [Note: This post does not contain any “Game of Thrones” spoilers.] A spokesperson said HBO had no comment. While [...]

  • ‘Hitsville: The Making of Motown’ Acquired

    ‘Hitsville: The Making of Motown’ Acquired by Showtime for U.S.

    Polygram Entertainment, Universal Music Group’s film and television division, along with Capitol Music Group, Motown Records and Fulwell 73 announced today that “Hitville: The Making of Motown” has been acquired by Showtime for release in North America with plans for a fall premiere, and Altitude for theatrical release in the UK and Ireland. The feature-length [...]

More From Our Brands

Access exclusive content