Movistar Plus President Sergio Oslé Eyes the Bigger Picture

When Movistar Plus president Sergio Oslé moved into his office, there was a painting hanging on one of the walls. He’s replaced it with a dinky basketball hoop. Though born in Spain’s Bilbao, as Spanish newspaper El Mundo once noted, there’s something distinctly non-Spanish about Oslé, who’s worked in the U.K., Brazil, Australia, Malaysia and Singapore. He is as much at home, maybe more so, talking business in English than Spanish. As befits a former McKinsey consultant, his interest is in the bigger picture as he steers Movistar Plus into the future.

That means breaking molds. Since its inception in 1990 as Canal Plus, which Movistar parent Telefonica acquired in 2014, the pay TV operator has been modeled on its French counterpart: high-priced and aimed at a large middle-class. But Spain’s middle classes are far smaller. So in June, Oslé broke with the past, launching Movistar Plus Lite, which he calls a “fairly unique, high-quality sampler,” priced at just €8 ($9) a month, targeting far broader demographics.

One key strategy for Oslé, he says, is “to continue being obsessed about attracting the best talent and providing them with the environment to create truly distinctive shows.”

Yet another, with international repercussions, is to “take bold steps in gaining scale more rapidly by collaborating more closely with both international and local content providers.”

This is not about investing more money, Oslé clarifies, but rather creating a solid (beyond a one-show-deal) network of partners.

In April, Movistar Plus announced a multi-year production-distribution alliance with Germany’s Beta Film. Erotic thriller “Instinct” and fact-based “On Death Row” are both co-produced by Studiocanal, owned by Vivendi’s Canal Plus Group. France’s Arte partnered with Movistar on “Hierro,” just confirmed as Movistar Plus’ most-watched original series after 80 days. Emerging as a partner of choice of such illustrious European drama series players after only a year of releases is a noteworthy achievement. More partnerships are likely to follow.

More TV

  • BritBox Acquires 'Line of Duty' for

    BritBox Acquires 'Line of Duty' for North American Service

    BritBox has acquired a raft of hit U.K. shows such as thriller “Line of Duty” and gameshow “Pointless” to bolster its line-up of British programmes on its North American streaming service. BritBox, a joint venture between BBC Studios and ITV, closed new deals at Mipcom today with Kew Media Distribution and Endemol Shine International to [...]

  • Palazzo BarberiniPalazzo Barberini, Rome, Italy -

    International Execs Descend on Rome as MIA Market Serves Fresh Films, TV Dramas, Docs

    Rome’s MIA market for TV series, feature films and documentaries kicks off today with hundreds of international buyers descending upon the Eternal City for four-days (Oct. 16-20) of presentations of fresh top-notch mostly European product and dealmaking done in a more relaxed setting than Mipcom. The new concept mart now at its 5th edition, which [...]

  • CNN-citizen-conference

    CNN Plots Expansion of 'Citizen' Conference (EXCLUSIVE)

    CNN interacts with most of its viewers via TV screen or mobile device. In weeks to come, however, the news outlet hopes to start engaging its audience at state fairs and local festivals. The AT&T-owned news network plans new extensions for the “Citizen by CNN” forum it launched last year that aims to spur viewers [...]


    Fox Partners With Propagate Content to Distribute Unscripted Programming

    Propagate Content will distribute Fox Entertainment’s unscripted programming and formats worldwide, excluding the U.S. and Canada, the companies announced at MIPCOM Wednesday. The agreement covers program sales rights for Fox’s hit series “The Masked Singer,” which recently returned for its second season. It also includes program sales and format rights for Fox’s unscripted summer series, [...]

  • Bob GreenblattCreating Great Characters: Dick Wolf

    Bob Greenblatt on WarnerMedia Streaming Strategy: 'The Assets are Undeniable'

    CANNES — AT&T is ready for battle in the streaming wars. The new parent company of HBO and Warner Bros. has moved quickly to respond to consumer demand by marshaling its forces behind the launch next spring of HBO Max, WarnerMedia Entertainment chairman Bob Greenblatt told a crowd of international TV and digital executives here [...]

  • Roberto Gomez Bolanos Mexican actor Roberto

    Chespirito Media Universe in Development From Grupo Chespirito, Thr3 Media Group

    Mexican production companies Grupo Chespirito and Thr3 Media Group have come to terms on a deal to co-produce multi-media content and create the Chespirito Media Universe based on the characters and world of Mexico and Latin America’s most iconic TV creator, director, producer and actor, Chespirito. Thr3 Media Group was launched in January 2018 by [...]

  • Bastian-and-Fabienne_2btube-Office-1

    2btube Adds Lacoproductora to Facebook, YouTube Originals Alliances

    CANNES —  Fast-driving from a huge digital media publishing base into the creation and production of premium content for global platforms and beyond, top Spanish-language digital native media group 2btube has clinched a wide-ranging production partnership with José Miguel Contreras’ Madrid-based Lacoproductora. The deal comes fast on the heels of 2btube’s production alliance with Facebook [...]

More From Our Brands

Access exclusive content