×
You will be redirected back to your article in seconds

How Mipcom Is Adapting to Wider Content Offerings Through ‘the Streaming Offensive’

With the rise of streamers rapidly changing the television industry, it was inevitable that the biggest TV market would have to address the evolution. A year after exploring the so-called big shift in television, the theme of this year’s Mipcom conference is the Streaming Offensive, with sessions from speakers including Amazon Studios’ head of international originals James Farrell, Tubi CEO and founder Farhad Massoudi and Mipcom’s Personality of the Year, WarnerMedia Ent.’s chairman, Robert Greenblatt, who is preparing to launch HBO Max next spring.

“It was clear that this is the key topic today, and it is very important to look at that through different lenses,” says Laurine Garaude, director of Mipcom organizer Reed Midem’s television division. “Not just from the point of view of streamers, but the reaction and the response from linear channels, and the impact on production, investment and funding.”

The greatest shift that Garaude has observed in recent years is not in the number of territories represented, but how open buyers have become to programming from different cultures.

“Mipcom has always been an international market. We have a hundred countries present, and that’s not new,” she says. “What is new is the way that international content is truly traveling. I do think it’s in part a result of the streamers and the way they have created an appetite for content that comes from around the world.”

This year, 1,800 out of the 4,800 registered buyers are digital, and of those, 450 are streaming platforms. “We also have many regional platforms. That has been a growing number over the last five years,” says Garaude.

Those services need to be populated with content, which presents opportunities for distributors and content providers, particularly smaller ones, attending the market. Youngest Media, a U.K. content studio launched in 2016, whose formats include recent NBC acquisition “Small Fortune,” still finds the market instrumental.

“We find that having all our buyers and clients in the same place at the same time, whether it’s closing a deal, continuing conversations towards production or relationship conversations, is incredibly valuable,” says co-founder David Flynn.

Farrell agrees that Mipcom remains the place to reach critical mass, especially as Amazon hunts for the next wave of projects. “We’re looking for things that are really differentiated in our key countries. There are a lot of great content creators that come to Mipcom, so you want to put the word out for the kind of content we are looking for and find a way to say that to as many people as possible.” Farrell will take the stage with head of European originals Georgia Brown.

As the dynamics of dealmaking start to move away from one annual consolidated event, the object of the market, for some long-time attendees, is starting to evolve.

“A deal will close when that deal needs to close, based on when the product is available,” says Cathy Payne, CEO of Endemol Shine Intl., one of the biggest global distributors. “The reason we go to Mipcom is that it is still the biggest global trade market for television content and a good place to showcase. Often you talk about those shows that may not have been the top choices, a franchise that you think that buyers could consider, that maybe they haven’t.”

As the industry continues to change shape, Mipcom vows to keep its participants informed and engaged.

“I truly think that Mipcom is more important than ever before, because of the complexity and changing players of the market,” says Garaude. “There are no other events that bring the entire world in one place at one time. That is something that is essential today.”

More TV

  • Writers vs Agents Packaging War WGA

    Agencies' Antitrust Suit Against Writers Guild Set for January Hearing

    The antitrust suit filed by Hollywood’s major agencies against the Writers Guild of America has been set for a Jan. 17 hearing. U.S. District Court Judge Andre Birotte issued the calendar update this week on the litigation, filed on Sept. 27 by CAA, UTA and WME after the agencies consolidated their individual agency suits. The [...]

  • Gabrielle Carteris SAG Awards

    Gabrielle Carteris Preps for 26th Annual SAG Awards

    SAG-AFTRA president Gabrielle Carteris is already looking forward to the 26th SAG Awards on Jan. 19, held in its usual location at the Shrine Auditorium in Los Angeles. “One of the best things about the SAG Awards is that it’s a peer-to-peer recognition,” she says. “It’s the highest honor for performers to be recognized by [...]

  • GoliathSeason 3CR: Greg Lewis/Amazon Studios

    'Goliath’ Renewed for Fourth and Final Season at Amazon

    Amazon has renewed gritty legal drama “Goliath” for a fourth and final season. The series centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who seeks redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. [...]

  • Jon Favreau'The Mandalorian' TV show premiere,

    Jon Favreau Already Has a Star Picked for His 'Star Wars' Holiday Special

    The “Star Wars” franchise is no stranger to the strange and odd. But the wildest of all the offerings from the galaxy far, far away is the bizarre (but beautiful) “Star Wars Holiday Special.” And Jon Favreau is ready to resurrect it. The TV special celebrating the Wookiee holiday “Light Day” aired on CBS in [...]

  • Justin Marks FX

    'The Jungle Book' Writer Justin Marks Inks Overall Deal With FX Productions

    “Counterpart” creator and showrunner and “The Jungle Book” scribe Justin Marks has signed an overall deal to create new content for FX Productions. “Justin is a true creative talent and we feel fortunate to be his partners in supporting his vision of bold and ambitious storytelling,” said FX Entertainment original programming president Gina Balian. Marks, [...]

  • Tye Sheridan

    Tye Sheridan Starring in Survival Thriller 'Wireless' From Steven Soderbergh for Quibi

    Quibi has ordered another show with notable Hollywood talent attached: scripted series “Wireless” starring Tye Sheridan with Steven Soderbergh on board as executive producer. In the made-for-mobile-screens thriller, a smartphone has a central role. Sheridan (“Ready Player One,” “X-Men: Apocalypse”) plays a self-obsessed college student who is stranded in the Colorado mountains after he crashes [...]

More From Our Brands

Access exclusive content