×

How ‘Jeopardy’ Has Broadened Content and Created Social Media Stir

“Jeopardy” may still feature the same format (three quiz rounds with three contestants) since its inception, but that doesn’t mean the long-running game show, now in its 35th year in syndication, hasn’t modernized for the times. In addition to releasing games in both card, video and app format, the show also often causes quite a stir on social media.

“We see all of the time that people play along at home,” says executive producer Harry Friedman. “It used to be that people may talk about the clues they saw on last night’s show with friends or family or co-workers. Now they go on Twitter and we can see the reactions in real-time.”

Friedman fondly recalls the moment last summer when Gal Gadot retweeted a post from the official “Jeopardy” Twitter account that showed highlights from the category about the “Wonder Woman” star. “A whole category?! … I can’t [believe] it, I love this show,” she wrote. “Never thought I’d hear Gal Gadot for $600 and be so pleased!”

Gadot is far from the only one to interact with the show in such a way, though. Host Alex Trebek points out that when the show first started, those who would perform the best as contestants were “lawyers and teachers, but now we’re no longer restricted to that.” Noting that the show now attracts everyone from artists and musicians to bartenders, Trebek says the “fact that our material has broadened out so much, we now reach a greater audience” both in terms of contestants and viewers.

“The sphere of knowledge and of interests of our viewers has grown,” Friedman adds.

In the increasingly crowded landscape that is television, Friedman feels it is imperative to keep the audience engaged by creating clues from topics about which they care.

“We cover 61 clues every show, but if we see a trend and something isn’t working — if our viewers are not into, let’s say, some of the sports — then we will avoid making that an important part of our mix,” he says. “We want to be relevant to our audience and stir that conversation.”

More TV

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

More From Our Brands

Access exclusive content