×

Starz Plans Emmy FYC Activation in June at Westfield Century City Mall (EXCLUSIVE)

Starz is shaking up its Emmy campaign plans, partnering with the Westfield Century City mall to create a pop-up “For Your Consideration” activation next month.

The event, dubbed “Starz FYC: Creativity, Culture, Conversations,” will include an immersive installation showcasing some of the behind-the-scenes crafts on series such as “Power,” “American Gods,” “Vida” and “Outlander,” as well as a day of panel discussions with casts and producers.

On Saturday, June 1, the exhibit will be open to the public to explore costumes, sets, music, VFX displays and more. The next day, on June 2, only Television Academy members will be invited back to not only check out the installations, but also see a day of panels that will also include “Now Apocalypse,” “The Spanish Princess” and “America to Me.”

“For us it was trying to create a moment, to focus on our programming,” said Starz executive vice president of communications Lauren Townsend.

Experiential Emmy installations have become more popular during the initial campaign season. Netflix and Amazon have month-long spaces where they throw various events and panels while inviting attendees to roam through Instagram-friendly exhibits based on their shows. Others are planning one- or two-day events like Starz: Nat Geo will throw its all-day “Contenders Showcase” on June 2 at the Greek Theatre in Los Angeles.

Meanwhile, Starz is also holding free screenings of its series at the AMC Century City and AMC Burbank theaters. Here’s the schedule:

AMC Century City
Tuesday, May 28
8:00 PM – “Vida”
8:30 PM – “Now Apocalypse”
9:00 PM – “American Gods

Wednesday, May 29
8:00 PM – “America To Me”
9:00 PM – “Power

Thursday, May 30
8:00 PM – “The Spanish Princess”
9:00 PM – “Outlander

AMC Burbank
Tuesday, June 4
8:00 PM – “Vida”
8:30 PM – “Now Apocalypse”
9:00 PM – “American Gods”

Wednesday, June 5
8:00 PM – “America To Me”
9:00 PM – “Power”

Thursday, June 6
8:00 PM – “The Spanish Princess”
9:00 PM – “Outlander”

[Pictured: Curtis ’50 Cent’ Jackson and Omari Hardwick, “Power”]

More TV

  • Elisabeth Moss Handmaid's Tale

    Why Elisabeth Moss Deserves More than 'The Handmaid's Tale' (Column)

    Elisabeth Moss has a long talk with a somewhat less-than-present conversation partner, to which Moss herself brings a certain wired tension. Her physical posture, upright even as her voice frays with exhaustion, indicates as much as do her words a new resolve to do better than she’s done as a caretaker. Having run out of [...]

  • jeffrey hirsch Starz

    Listen: Starz COO Jeffrey Hirsch Spots an Opening in the Global Streaming Market

    Streaming content is about as competitive as a business gets these days, but don’t tell that to Starz COO Jeffrey Hirsch. He’s aggressively moving to establish the Lionsgate-owned premium programmer around the world while the time is right for his company to stake its claim. “Other than Netflix, we’re probably be the second or third [...]

  • Peak TV Saturation TV Placeholder

    USA Network Gives Series Order to 'Cannonball' Competition Show

    USA Network has given a series greenlight to a competition reality series “Cannonball,” from ITV Entertainment. The show revolves around 16 contestants who compete in a series of physical challenges. One contender will be eliminated in each episode. USA has ordered 10 episodes. The series is expected to bow next year. ” ‘Cannonball’ is pure [...]

  • A.P. BIO -- Pilot -- Pictured:

    'A.P. Bio' Revived for Forthcoming NBCUniversal Streaming Service

    “A.P Bio” has made the grade after all, with NBCUniversal reviving the comedy for its unnamed, still-unlaunched streaming service. The NBC series, which ran for two seasons before getting canceled, performed well online, according to the network, with ratings showing a long tail on streaming platforms as new viewers came to the show late. Nearly [...]

  • Jeffrey Epstein

    'Morning Joe' Airs Archival Footage Linking Jeffrey Epstein and Donald Trump

    President Donald Trump told reporters recently that he hasn’t spoken to disgraced financier Jeffrey Epstein in more than a decade and that he was “never a fan” of the one-time banking wunderkind and accused sex-trafficker. But footage aired Wednesday morning on “Morning Joe” appears to suggest some of what Trump said wasn’t accurate. The footage [...]

  • Veronica Mars -- "Spring Break Forever"

    'Veronica Mars' Team Talks Leaning Into Noir Mystery for Hulu Series

    After three seasons on broadcast television in the mid-aughts, followed by a fan-funded feature film, “Veronica Mars” is heading to Hulu with an eight-episode standalone season and, most importantly, a new mystery. “I don’t want it to be a nostalgia show,” creator Rob Thomas tells Variety. “Kristen [Bell] says she would do it until it’s [...]

  • Alicia Keyes Kyle Jarrow

    Alicia Keys, Benj Pasek, Justin Paul to Exec Produce Showtime Musical Drama

    There’s music in the air for Showtime. The premium cable network has made a series commitment to a yet-to-be-titled musical drama series executive produced by Alicia Keys, Benj Pasek and Justin Paul. The series, which will be produced by Fox 21 Television Studios, “traverses generations to tell an emotionally complex family story that interweaves modern-day [...]

More From Our Brands

Access exclusive content