Lionsgate Play Sets Additional Streaming Deal With India’s Airtel

Lionsgate has struck a deal with Bharti Airtel, India’s largest telecoms firm, to further carry streaming service Lionsgate Play. Content will be available on the Airtel Xstream app and Airtel’s web platforms, which already have over 10,000 movies and shows, and 400 TV channels.

Lionsgate Play sees a selection of Lionsgate and Starz content curated for the burgeoning Indian streaming market, available in multiple local languages, and distributed to linear and digital platforms. It includes more than 7,500 television episodes and feature films, including Starz original series and first-run movies, and previously launched with another telco, Vodafone.

Its initial lineup includes the “Hunger Games” and “Twilight Saga” franchises, “La La Land,” and 2017 hit “Wonder.” Older titles include “American Assassin,” “Robin Hood,” “The Spy Who Dumped Me,” “A Simple Favor,” “Saban’s Power Rangers,”  marquee library titles “Divergent,” “Now You See Me 2,” “Gods of Egypt,” “Letters To Juliet” and “Reservoir Dogs.”

“Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise,” said Rohit Jain, MD of Lionsgate Play in South Asia. Bharti Airtel had over 411 million customers at the end of September 2019.

“Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world,” said Adarsh Nair, chief product officer of Bharti Airtel, in a statement.


More TV

  • Esther Scott dead

    Esther Scott, Actress in 'Boyz N the Hood,' 'Hart of Dixie,' Dies at 66

    Esther Scott, who appeared in “Boyz N the Hood,” voiced Shodu in the “Ewoks” series and guest starred on dozens of TV series, died Friday in Los Angeles, her representative confirmed. She had suffered a heart attack Tuesday at her Santa Monica home. She was 66. Born in Queens, N.Y., Scott appeared in at least [...]

  • Melissa Leo

    Melissa Leo to Lead Fox Drama Pilot 'Blood Relative'

    Academy Award winner Melissa Leo has been cast in the lead role of Fox’s drama pilot “Blood Relative.” The series is based on James Renner’s article “Beyond the Jungle of Bad: The True Story of Two Women from California Who Are Solving All the Mysteries.” Leo will star as Louise Kelly, an expert in genetic [...]

  • Devs Review

    'Devs': TV Review

    The idea that the technology industry has the power not just to reshape the world in which we live but — through acts of creative destruction — build a new one overlaying and eventually supplanting it has been fertile territory for the arts in recent memory. Indeed, to this point, one of the bards of [...]

  • Peter Berg

    Netflix Sets Opioid Crisis Series From 'Narcos'' Eric Newman, Peter Berg to Direct

    Netflix has ordered an eight-episode limited series on the origins of the opioid crisis titled “Painkiller,” Variety has learned. Micah Fitzerman-Blue and Noah Harpster will write and serve as showrunners and executive producers on the series. The pair recently wrote the screenplay for the Oscar-nominated film “A Beautiful Day in the Neighborhood” and previously collaborated [...]

  • Raoul Peck

    Raoul Peck Teams With HBO for Hybrid Docuseries on European Colonialism

    Raoul Peck is bringing his four-part series “Exterminate All the Brutes” to HBO. The project is described as an exploration of the exploitative and genocidal aspects of European colonialism. It will feature documentary footage and archival material as well as original animation and interpretive scripted scenes. Josh Hartnett will play the lead role in the [...]


    ‘Ellen’s Game of Games’ Renewed for Season 4 at NBC

    NBC and Ellen are teaming up for another season of fun and games. DeGeneres has revealed that the network has renewed her alternative series “Ellen’s Game of Games” for a fourth season. DeGeneres serves as host and executive producer of the one-hour show, which includes supersized versions of some of the most popular games from her [...]

More From Our Brands

Access exclusive content