×

Protesters Chant ‘Trump Has No Soul’ at West Hollywood Equinox

A small protest erupted outside of Equinox Fitness in West Hollywood Friday afternoon following the outcry over a big-dollar fundraising event for President Trump organized by billionaire Stephen Ross, chairman of Equinox owner Related Companies.

Approximately 20 people gathered at the Sunset Boulevard protest coordinated by Gonzalez Garcia and his friend Adam Bass. Garcia and Bass, outraged by the news, created a Facebook page which later culminated in the group chanting, ““Hay hay, ho ho Stephen Ross has got to go” outside the gym.

“I am here to make sure people know where the money is going. Yes, Equinox doesn’t directly play into political campaigns but we just want them to know that yes, they’re paying their memberships but that eventually pays Stephen Ross’s paycheck,” Garcia told Variety. “And even though he says he’s progressive and that he’s for inclusion and racial equality, he’s donating money to Trump.”

The orderly gathering was interrupted by a lone Trump supporter who shouted chants opposite the group for some 15 minutes.

Ross is the founder and chairman of the Related Cos., the parent company of Equinox and SoulCycle and investor in Momofuku and other restaurants through his company RSE Ventures. The upscale gym’s numerous Los Angeles locations are havens for power players in Hollywood and intersecting businesses. The gym’s Sports Club Los Angeles location on L.A.’s Westside regularly hosts studio heads and retired pro athletes.

Celebrities including Chrissy Teigen and Billy Eichner have both used their social media accounts to encourage their fans to drop their memberships in support of the gym’s boycott.

The fitness companies have issued statements explaining that their company profits do not fund politicians; that they believe in tolerance and equality, and that Ross is not involved in the management of Equinox or Soul Cycle. A number of memberships have reportedly been cancelled and employees have quit their jobs in the aftermath of the controversy.

Additionally, local gyms like HIIT House LA and others across the country have offered discounts to new members in an attempt to poach former Equinox and Soul Cycle clients.

Popular on Variety

More Politics

  • Cardi BSwisher Sweets Spark Award, Arrivals,

    Cardi B Talks Police Brutality, Student Debt With Bernie Sanders in Nail Salon

    Rapper Cardi B hosted Senator Bernie Sanders for a video interview at The TEN nail bar in Detroit, an appropriate venue for a musician known to sport some serious claws. Cardi and the 2020 presidential candidate discussed everything from reinstating and expanding the DACA program to fixing student debt by placing a “modest” speculation tax [...]

  • Jeffrey Epstein

    Jeffrey Epstein Autopsy Reportedly Finds Broken Bones in Neck

    Jeffrey Epstein’s autopsy results suggest that the the disgraced multimillionaire sustained multiple breaks in his neck bones, according to The Washington Post. The report says one of the bones broken was the hyoid bone, which is near the Adam’s apple in men. Although hyoid breaks have been known to occur during a hanging, experts told [...]

  • Asap Rocky1 Oak : Gotha Takeover

    A$AP Rocky: A Swedish Take on the Case That Riveted the Country

    With everyone from President Donald Trump to the Rev. Al Sharpton weighing in on rapper A$AP Rocky’s detention in Stockholm after his involvement in a street brawl there, this peculiar saga seemed tailor-made for summer’s silly season. But in Sweden it has also sparked debate about some serious issues – such as the nature of [...]

  • United States Attorney for the Southern

    Jeffrey Epstein Autopsy Results 'Pending Further Information' Following Examination

    Jeffrey Epstein’s autopsy results are “pending further information,” according to a statement from the New York City Medical Examiner’s office. “Today, a medical examiner performed the autopsy of Jeffrey Epstein. The ME’s determination is pending further information at this time,” chief medical examiner Dr. Barbara Sampson said in the statement. Sampson also confirmed the presence [...]

  • Equinox fitness protest

    Protesters Chant 'Trump Has No Soul' at West Hollywood Equinox

    A small protest erupted outside of Equinox Fitness in West Hollywood Friday afternoon following the outcry over a big-dollar fundraising event for President Trump organized by billionaire Stephen Ross, chairman of Equinox owner Related Companies. Approximately 20 people gathered at the Sunset Boulevard protest coordinated by Gonzalez Garcia and his friend Adam Bass. Garcia and [...]

  • Donald Trump Hollywood Racism

    Donald Trump Blasts Hollywood for 'Racist' Films

    UPDATED: Donald Trump blasted Hollywood as “racist” outside the White House on Friday morning, adding that the industry is doing a “disservice” to the country. His remarks come amid controversy over “The Hunt,” the Blumhouse film about elite vacationers hunting down blue-collar whites for sport. The film has generated backlash on Fox News and other [...]

More From Our Brands

Access exclusive content