×

DOJ to Hold Workshop on Competition in Digital and TV Advertising

WASHINGTON — Executives from Facebook, Comcast Cable, Tegna, Gray Televison and Sinclair Broadcast Group are among the participants in a two-day Department of Justice workshop next week on competition in TV and digital advertising.

The event, to be held on May 2 and 3, will “explore industry dynamics in media advertising and the implications for antitrust enforcement and policy, including merger enforcement,” according to the Justice Department’s Antitrust Division.

The DOJ’s definition of a relevant market is a key part of its assessment of broadcast mergers. The workshop also comes as local broadcasters push for relaxation of FCC media ownership rules amid competition for advertising dollars from tech giants like Google and Facebook.

The panelists will examine how each type of advertising fits into a campaign, how inventory is priced, the economics of the business, developments in new technologies, changes in consumer behavior and the competitive dynamics, according to the Antitrust Division.

Among those scheduled for panels are Chris Ripley, the CEO of Sinclair Broadcast Group. Sinclair’s proposed merger with Tribune Media was sidelined last year by the FCC. It also was in the midst of seeking DOJ approval for the transaction.

Other participants include Dave Lougee, the CEO of Tegna; Pat LaPlatney, president and co-CEO of Gray Television; Mark Lieberman, president and CEO of Viamedia; Mark Pritchard, chief brand officer for Procter & Gamble; Kevin Arrix, senior vice president of media sales for Dish Network; Larry Solov, CEO of Breitbart News Network; Ty Ahmad-Taylor, vice president of business product marketing for Facebook; Marcien Jenckes, president of advertising for Comcast Cable; Rick Kaplan, general counsel of the National Association of Broadcasters; and Christina Beumier, vice president of product, TV platform, Xandr.

Makan Delrahim, the chief of the Antitrust Division, will give opening remarks.

Last year, the DOJ reached a settlement with Sinclair and five other broadcast groups over the sharing of competitively sensitive advertising rate information.

Popular on Variety

More Politics

  • Pod Save America Hosts on Trump

    'Pod Save America' Hosts on Trump, the Democratic Primary and What's Wrong With Cable News

    Like many Democrats, Tanya Somanader was blindsided by the 2016 presidential election. A veteran of the Obama White House and a former speechwriter and digital specialist for House Speaker Nancy Pelosi, Somanader was gearing up for a Hillary Clinton administration. Instead, she had to grapple with the reality of a Donald Trump presidency. “A lot [...]

  • Sean Spicer Dancing With the Stars

    Sean Spicer Hopes 'Dancing With the Stars' Gig Will 'Move the Country Forward'

    In the face of a swift backlash, former White House press secretary Sean Spicer said he hoped his role as a contestant on ABC’s “Dancing With the Stars” can help “move the country forward in a positive way.” Spicer told CNN on Thursday that his “DWTS” posting was about entertainment, not politics. ABC revealed Spicer [...]

  • Brazil's President Jair Bolsonaro attends a

    Bolsonaro LGBTQI Outburst, Subsidy Freeze, Stirs Outrage

    Ramping up the drive into censorship in Brazil, its Minister of Citizenship, Omar Terra, has suspended a call for applications for governmental TV funding – until new criteria are established for its application. The country’s secretary for culture, Henrique Pires, who reports to Terra, has resigned in protest of the incentive freeze. The suspension, for [...]

  • Cardi BSwisher Sweets Spark Award, Arrivals,

    Cardi B Talks Police Brutality, Student Debt With Bernie Sanders in Nail Salon

    Rapper Cardi B hosted Senator Bernie Sanders for a video interview at The TEN nail bar in Detroit, an appropriate venue for a musician known to sport some serious claws. Cardi and the 2020 presidential candidate discussed everything from reinstating and expanding the DACA program to fixing student debt by placing a “modest” speculation tax [...]

  • Jeffrey Epstein

    Jeffrey Epstein Autopsy Reportedly Finds Broken Bones in Neck

    Jeffrey Epstein’s autopsy results suggest that the the disgraced multimillionaire sustained multiple breaks in his neck bones, according to The Washington Post. The report says one of the bones broken was the hyoid bone, which is near the Adam’s apple in men. Although hyoid breaks have been known to occur during a hanging, experts told [...]

  • Asap Rocky1 Oak : Gotha Takeover

    A$AP Rocky: A Swedish Take on the Case That Riveted the Country

    With everyone from President Donald Trump to the Rev. Al Sharpton weighing in on rapper A$AP Rocky’s detention in Stockholm after his involvement in a street brawl there, this peculiar saga seemed tailor-made for summer’s silly season. But in Sweden it has also sparked debate about some serious issues – such as the nature of [...]

  • United States Attorney for the Southern

    Jeffrey Epstein Autopsy Results 'Pending Further Information' Following Examination

    Jeffrey Epstein’s autopsy results are “pending further information,” according to a statement from the New York City Medical Examiner’s office. “Today, a medical examiner performed the autopsy of Jeffrey Epstein. The ME’s determination is pending further information at this time,” chief medical examiner Dr. Barbara Sampson said in the statement. Sampson also confirmed the presence [...]

More From Our Brands

Access exclusive content