×
You will be redirected back to your article in seconds

DOJ to Examine How Online Advertising Affects Local TV

WASHINGTON — The Department of Justice’s Antitrust Division will hold a two-day workshop to look at how online advertising affects the competitive landscape for local TV stations.

That is potentially significant for broadcasters, who argue that the competition from tech giants should be weighed as regulators and government attorneys assess whether to approve pending mergers. Makan Delrahim, the chief of the DOJ’s Antitrust Division, revealed plans for the workshop in a Q&A this week at the State of the Net Conference in Washington.

The Antitrust Division has yet to announce details of the workshops, but it came as good news to the broadcast lobby, which has long argued that the government needs to expand its definition of stations’ competitive markets. They face increased competition for advertisers from Google and Facebook.

“NAB strongly endorses a holistic review of Justice Department guidelines related to the local advertising market, and we’re encouraged by Mr. Delrahim’s comments,” said spokesman Dennis Wharton. “The idea that local broadcasting should continue to be viewed as a discrete advertising market under which radio and TV stations only compete amongst themselves for ad dollars is archaic.”

He added, “Google, Facebook and massively consolidated pay TV companies are major competitive threats to broadcasters in the local advertising market. Those challenges to the future of local broadcasting must be acknowledged by policymakers.”

The FCC, which also reviews broadcast station mergers, has relaxed some of the rules under its Republican majority and recently launched another review of ownership regulations. Media companies are still limited in how many stations they can own, as current rules limit them to no more than 39% of all TV households. Public interest groups have decried the moves toward deregulation, and have argued that it endangers localism.

More Politics

  • Sarah Huckabee Sanders Jemele Hill

    Sarah Huckabee Sanders to Leave the White House

    White House press secretary Sarah Huckabee Sanders is leaving her position at the end of the month, President Donald Trump said Thursday. In two tweets, Trump announced Sanders’ departure for her home state of Arkansas before thanking her for “a job well done.” He also recommended her for the Arkansas governor position, writing, “She is [...]

  • Kellyanne Conway

    Federal Watchdog Says Kellyanne Conway Should Step Down

    A federal watchdog has recommended that White House counselor Kellyanne Conway should be fired for repeated violations of the Hatch Act. In a report on Thursday, the U.S. Office of Special Counsel found that Conway had used TV appearances and social media platforms to disparage Democratic presidential candidates while speaking in her official capacity. “Ms. [...]

  • Jessica Biel Clarifies Anti-Vaccine Stance

    Jessica Biel: 'I Am Not Against Vaccinations'

    Jessica Biel clarified her stance on vaccinations after public outcry over news that the actress joined Robert F. Kennedy Jr. to lobby against a California state pro-vaccine bill. “I am not against vaccinations,” Biel wrote on Instagram Thursday morning. “I support children getting vaccinations and I also support families having the right to make educated [...]

  • 'The Sinner' film premiere

    Jessica Biel Joins Robert F. Kennedy Jr. to Lobby Against California Vaccine Bill

    Jessica Biel joined the controversial anti-vaccination advocate Robert F. Kennedy Jr. to lobby against a California state pro-vaccine bill on Tuesday, revealed in several social media posts. “Please say thank you to the courageous @jessicabiel for a busy and productive day at the California State House,” Kennedy posted on Tuesday with a series of pictures [...]

  • Hope Hicks Resigns

    Hope Hicks to Give Closed-Door Testimony to Judiciary Committee

    Hope Hicks, the chief communications officer at Fox, has agreed to answer questions before the House Judiciary Committee next week. The hearing will be held behind closed doors, but the committee will make a transcript available afterward. The committee is continuing to follow up on the report of Special Counsel Robert Mueller. Hicks is set [...]

  • Michael Wolff Fire and Fury

    5 Takeaways From Michael Wolff's 'Siege: Trump Under Fire'

    Michael Wolff’s “Siege: Trump Under Fire” looks at the 45th president’s second year in office, detailing everything from a potential indictment to Melania Trump’s mysterious hospitalization. It’s the follow-up to Wolff’s “Fire and Fury,” and though this installment likely won’t reach the commercial heights of its predecessor, it’s certainly not lacking in titillating reveals. Several [...]

  • Donald Trump

    Trump Says His Meghan Markle ‘Nasty’ Comment Was Taken Out of Context

    After first denying he made the comment, President Trump now says his remark describing Meghan Markle as “nasty” was taken out of context, telling Piers Morgan instead that he thinks the Duchess of Sussex is actually “very nice.” Trump called Markle “nasty” in an interview with British tabloid The Sun ahead of his three-day state [...]

More From Our Brands

Access exclusive content