×

Warner Bros. Records Rebrands as Warner Records

Some 61 years after the founding of Warner Bros. Records, the label is being rebranded as Warner Records across the globe — yes, Warner Bros. Records is now Warner Records. The new logo appears above; the revamped website launched a few minutes ago.

According to the announcement, “This marks the latest step in the company’s evolution, following Aaron Bay-Schuck joining as U.S. Co-Chairman & CEO in October 2018, Tom Corson being appointed U.S. Co-Chairman & COO in January 2018, and Phil Christie being named President of the UK label in 2016. The name change also follows the U.S. company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District.”

The move is taking place for both legal and imaging reasons. The announcement notes that when Warner Music Group was sold by Time Warner in 2004 to a group of investors led by Edgar Bronfman Jr., it was agreed that Warner Bros. Records, which was founded in 1958 as a division of Warner Bros. Pictures, would continue to use the Warner Bros. name and logo for 15 years. The rebranding also allows the company, which was acquired by Len Blavatnik’s Access Industries in 2011 and has undergone dramatic changes in leadership and artist roster over the past couple of years, to make a fresh start. Warner Music’s publishing division, Warner Chappell, recently underwent a less dramatic rebranding, with a new logo and punctuation change (removing the slash between the two names).

The announcement describes the new logo’s “artful simplicity and impactful typography that are ideally suited to the digital world. The circular icon – suggesting a record, a sun, and a globe – is a nod to the label’s past, present, and future. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.”

“For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own,” said Corson and Bay-Schuck. “The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth.”

“We’re signing and developing the next generation of British artists to move global culture, so we wanted the Warner Records brand to have the power and freedom to mean different things to different people around the world,” said Christie. “A new logo isn’t meaningful on its own, and our label will always be defined by the originality of our artists, our music, and our people.”

The new Warner Records brand identity and logo were developed in partnership with Emily Oberman and her team at the design studio Pentagram.

https://warnerrecords.lnk.to/instagram

More Music

  • Trisha Yearwood and Garth BrooksMusiCares Person

    Garth Brooks and Trisha Yearwood Sign On for Impromptu Live CBS Special

    The live-stream home concerts that have become more of a phenomenon during the coronavirus crisis are now crossing over to prime-time TV. In what is being described as an outgrowth of the kind of web shows that Garth Brooks and Trisha Yearwood have already done, CBS has scheduled an hour-long special, “Garth & Trisha Live!,” [...]

  • DJ D- Nice'The New Edition Story'

    How DJ D-Nice's Club Quarantine Became an Isolation Sensation

    DJ D-Nice’s Instagram Live virtual dance parties have been the sensation of isolation, drawing upwards of 150,000 viewers — among them, both Democratic candidates, Joe Biden and Bernie Sanders, former first lady Michelle Obama, Drake, Oprah Winfrey, Will Smith and even Facebook CEO Mark Zuckerberg — and helping relieve anxiety during this time of stress [...]

  • Cardi B Joe Exotic

    Cardi B Pledges to Start a GoFundMe for Joe Exotic From Netflix's 'Tiger King'

    Cardi B, like most people in the world, is hooked on Netflix’s “Tiger King.” Over the past couple of days, Cardi has been tweeting about the new docu-series, which follows the bizarre story of Joe Exotic, a private zoo owner with hundreds of exotic animals who ends up in jail for hiring a hitman to [...]

  • Sie7etr3: Dglo73, Djyeiiro73 (kneeling), Fetti031, Youngkilla73,

    Latin Label Sie7etr3 Partners With Caroline for Distribution

    Caroline and Latin label Sie7etr3 have entered into a worldwide distribution pact. Sie7etr3 The Label (known as Siete Tres or 73) is home to Chucky73, Fetti031, Youngkilla73 and Dglo73. “Dili” by Chucky73 and Fetti031, which dropped January 17, is the Bronx-based label’s first release under the new partnership. Future releases and label services will be [...]

  • Brad "Scarface" Jordan, Michele Lemon. In

    Rapper Scarface on Living With Coronavirus: 'I'm Scared to Death'

    Rapper Scarface gave an emotional account of his time in isolation since testing positive for the coronavirus. Scarface, whose real name is Brad Jordan, was interviewed by Atlanta rapper Ludacris on Instagram Live on March 27. Some three thousand people tuned in for the 20-minute chat. “I’m scared to death,” said Scarface, who on Thursday [...]

More From Our Brands

Access exclusive content