×

Tyga Signs With Columbia Records in Multi-Million Dollar Deal (EXCLUSIVE)

“The independent thing taught me a lot. It’s like I already know the ropes."

Tyga has signed with Columbia Records in a multi-million dollar deal. The rapper, whose hits include “Taste” featuring Offset, “Dip” featuring Nicki Minaj and YG’s “Go Loko,” released his seventh studio album, “Legendary,” in June via EMPIRE.

Joining the Sony Music label was a decision made with a global view, Tyga tells Variety. “They definitely understand the global brand,” he says of the company. “I have a lot of fans worldwide — in places I’ve never been like South America, and in places  I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”

It’s not Tyga’s first time at a major — in 2008, he joined the roster of Cash Money, which is distributed by Republic Records — and an earlier signing with Sony/ATV Music Publishing, brokered by senior executive Shawn Holiday, brought him into the Sony fold. Once Tyga came to know Columbia Records chairman and CEO Ron Perry (pictured below with Tyga), the deal was as good as done.

“I’ve always wanted to work with Ron Perry,” says Tyga, who first became aware of the executive as president of Songs Music Publishing, home to Mustard’s 2011 track “Rack City,” one of Tyga’s biggest career hits to date. “I’ve been a fan of how he’s been able to spot talent; how he’s been able to A&R; and to publish people. And likewise, he’s been following my career for a long time. It makes sense for me to do something with Ron. If I was going to go anywhere major, I want to go somewhere where the head person in charge is really about the music and really understands me.”

Tyga Signs With Columbia Records, Ron Perry
CREDIT: Courtesy fo Columbia Records

But that doesn’t discredit the hustle and grind he put in on his own, nor does he harbor any bad blood with EMPIRE, the label founded by Ghazi. Says Tyga: “I’m so fast [with] the way I like to move, and they’re just as fast as me. We’ve been able to do a lot in a year.”

In fact, Tyga believes his journey as an independent artist prepared him for the slow-and-steady career growth he’s experienced. “The independent thing taught me a lot,” he says. “It was a do-it-yourself motto — learning how to get from point A to point B. Now doing a deal through Columbia, it’s like I already know the ropes.”

With “Taste” closing in on one billion views on YouTube, Tyga is staring down another hit. This time of the viral variety, he hopped on Columbia signee Ambjaay’s “Uno” — a remix which recently received a colorful lyric video treatment. As for his next release, Tyga teases: “I can’t tell you, it might be a surprise. I’m always in the studio. I could put a single out and have another out right after. I’m always creating. Sometimes I want to make an album or a song out, or a joint album with somebody. I’m very indecisive when it comes to releasing music on my own because I got so much of it.”

More Music

  • John Mayer in concert at Material

    John Mayer's 'Drone Shot of My Yacht' Becomes the Earworm of the Moment (Listen)

    Songwriters are straining to meet the moment as the coronavirus crisis intensifies — and John Mayer has definitely met this one with a new song, “Drone Shot of My Yacht,” that captures all the angst felt by billionaires as they wait out the pandemic, adrift on the high seas. Although it doesn’t mention anyone by [...]

  • Taylor SwiftMTV Video Music Awards, Arrivals,

    Taylor Swift Helps Keep a Nashville Indie Record Store Afloat During Closure

    Taylor Swift hasn’t been spotted casually browsing in record stores over the years quite as often as LP shop-aholic Elton John, but that doesn’t mean she doesn’t have an equal interest in keeping them open and thriving. Grimey’s, an independent store in her hometown of Nashville, confirmed Thursday that Swift had quietly made a contribution [...]

  • Coronavirus Hollywood Jobs

    An Exhaustive Guide to Coronavirus-Relief Resources for the Music Community

    As the coronavirus pandemic has brought much of the music industry — and most industries — to a standstill, MusiCares has emerged as the leading relief resource for the untold thousands of music professionals impacted by the crisis. However, obviously it can’t handle everyone, and a large number of resources are available for music professionals [...]

  • Justin Bieber Changes album cover

    Justin Bieber Postpones All 2020 Tour Dates Due to Coronavirus Crisis

    Justin Bieber’s 2020 Changes tour has been postponed due to the growing coronavirus crisis. The 45-date stadium and arena trek was due to kick off on May 14 at CenturyLink Field in Seattle and follow Bieber’s first album in nearly five years, released on Feb. 14, and his first tour in nearly three. It is [...]

  • FOX PRESENTS THE IHEART LIVING ROOM

    Elton John’s ‘Living Room Concert for America’ Raises $8 Million for Coronavirus Relief

    Sunday’s Elton John-hosted “Living Room Concert for America,” featuring Billie Eilish, Mariah Carey, Alicia Keys and many others, has raised nearly $8 million for coronavirus relief. The musicians performed from their homes for the hour-long event that aired on Fox and iHeartMedia radio stations. It also encourages viewers to support two of the many charitable [...]

  • Spotify

    Spotify Renews Global Licensing Deal With Warner Music

    At the stroke of 8 a.m. ET, Spotify and Warner Music announced that they have renewed their global licensing deal. The two companies are believed to have been out of contract for around nine months, although that is not an uncommon situation for streaming services and music companies. “Spotify and Warner Music Group are pleased [...]

  • Cardi B

    Cardi B Was Instagram's Video Queen of the Quarantine in March

    Cardi B is the Instagram viral-video queen the internet apparently needs during the coronavirus pandemic. While Kylie Jenner dominated Instagram in 2019, Cardi B took over in March: Five of the top 10 most-viewed videos on the platform last month came from the outspoken rapper and entertainer, as tracked by Pex, an L.A.-based video and [...]

More From Our Brands

Access exclusive content