×
You will be redirected back to your article in seconds

Travis Scott and NFL to Donate $500,000 to Non-Profit Ahead of Super Bowl Performance

UPDATED: Travis Scott today announced that in partnership with the National Football League, he will make a $500,000 donation to the non-profit organization Dream Corps, among “other initiatives that he will work with the League on.” The move is clearly designed to counter criticism over his appearance at the Super Bowl halftime show with Maroon 5 — which was finally confirmed, after weeks of speculation, precisely 30 minutes after Scott announced the donation on Sunday. Sources tell Variety that Black Lives Matter and other nonprofits may be receiving donations as well, although reps for those organizations either said they had not heard from Scott’s team or did not respond to requests for comment.

Both acts, particularly Scott, have come under fierce criticism in recent weeks because performing during the game — which is the biggest global stage for a musician, with an estimated 100 million viewers —is effectively an endorsement of the NFL’s treatment of former San Francisco 49ers quarterback Colin Kaepernick. The league’s stance toward the athlete, who has not played professionally since his controversial stance to “take a knee” during the National Anthem before games, has polarized audiences and significantly complicated this year’s halftime performance, among many other issues. Sources tell Variety that Maroon 5 spent weeks trying to confirm an act of color to perform with them.

Scott nodded to this situation in a statement announcing the donation. “I back anyone who takes a stand for what they believe in,” he said. “I know being an artist that it’s in my power to inspire. So before confirming the Super Bowl Halftime performance, I made sure to partner with the NFL on this important donation. I am proud to support Dream Corps and the work they do that will hopefully inspire and promote change.”

Dream Corps, founded by founded by CNN commentator Van Jones in 2014, has a broadly defined mission “to help cutting-edge initiatives grow big enough to impact millions of lives. Our slogan is ‘21st-century jobs, not jails.’ We support economic, environmental and criminal justice innovators – all under one roof. Our shared platform helps leaders create synergies, leapfrog obstacles and maximize impact. Every day, we are reshaping “what’s possible” in the field of social justice.”

Popular on Variety

More TV

  • HalseyDKNY 30th birthday party, Arrivals, Spring

    Watch Halsey’s Stunning Performance of ‘Time After Time’ at the 2019 Emmy Awards

    As part of Sunday night’s In Memoriam tribute at the 2019 Emmy Awards ceremony, Halsey performed a version of Cyndi Lauper’s 1983 classic “Time After Time,” over a montage of television stars who died over the past year. Introduced by actress Regina King, the singer performed accompanied only by a pianist and honored Katherine Helmond, Tim Conway, Gloria Vanderbilt, [...]

  • NBC LX - Valari Staab

    NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch Local TV (EXCLUSIVE)

    NBCUniversal’s local TV division is taking a new tack to reach younger audiences that don’t tune in to its traditional newscasts. On Monday, NBCU’s 42-station local TV group is launching LX — a digital news brand that will produce original content for online distribution and, in 2020, via a live-streaming internet network and multicast over-the-air [...]

  • 'OpenAP' CEO David Levy Sees New

    'OpenAP' CEO David Levy Charts New Course as Stand-Alone

    A consortium built by some of the nation’s biggest media outlets to win new kinds of advertising is quickly changing its course. Founded in 2017 by Viacom, 21st Century Fox and Time Warner, OpenAP was initially designed to help marketers figure out ways to buy advertising based on reaching segments of audience that aren’t defined [...]

  • Will Arnett Joins BBC Soccer Comedy

    Will Arnett Joins BBC Comedy ‘The First Team’ From ‘The Inbetweeners’ Producers

    Will Arnett and Chris Geere will star as the chairman and coach of an English soccer team, respectively, in “The First Team,” a new comedy for the BBC from the producers of “The Inbetweeners.” The series will follow the off-the-field misadventures of three young soccer players played by Shaquille Ali-Yebuah (“The Feed”), Jack McMullen (“The [...]

  • 'Game of Thrones' Fashion at the

    'Game of Thrones,' Fashion Slayers: HBO's Drama Winners Also Shined on the Carpet

    The cast of HBO’s “Game of Thrones” knew how to make an entrance (and an exit) on Sunday night at the Primetime Emmy Awards. Before winning the night’s final trophy, Best Drama Series, stars like Emilia Clarke and Gwendoline Christie pulled out some fantastical looks on the purple carpet, with Clarke donning the mother-of-all-earrings by [...]

  • Emmys Fashion: Best Dressed on the

    Emmys: Best Fashion on the Purple Carpet

    The biggest stars in television stepped out on the Emmy purple carpet on Sunday night in a stunning display of gowns and vivacious looks. Fashion expert Brooke Jaffe, who visited Variety’s set after the show, picked some of her favorite dresses of the night, which included Zendaya’s truly enviable Vera number and Mandy Moore in [...]

  • Emmys 2019: Biggest Winners and Losers

    Winners and Losers of the 71st Emmy Awards

    The 71st Emmy Awards was a spectacular affair for the Brits, while broadcast networks all but vanished. Watch Variety’s Elaine Low and Audrey Yap unpack TV’s biggest night of the year, which saw “Game of Thrones” and “Fleabag” take home the top prizes, winning best drama series and best comedy series, respectively. Popular on Variety

More From Our Brands

Access exclusive content