Taylor Swift’s ‘Me!’ Breaks Vevo Record for Fastest Trip to 100 Million Views

Taylor Swift’s fantastical music video for “ME!” is the fastest video to reach 100 million views on Vevo, achieving the feat in just 79 hours. The video also broke the record for most views in 24 hours.

The video was released Friday and as of this writing has over 126 million views. Ariana Grande’s “thank u, next” and Swift’s “Look What You Made Me Do” held the previous records for being fastest to reach the 100 million mark.

“Taylor has consistently demonstrated the ability to break records on Vevo,” said JP Evangelista, Vevo’s SVP of content, programming and marketing, in a statement. “She continues to expand upon a deep history of incredibly striking audio-visual work. Likewise, [Swift’s co-director] Meyers continues a storied career as one of the premier music video directors in our industry.”

In the video, Swift takes a journey with Brendon Urie of Panic! at the Disco through a pastel, Parisian-inspired wonderland. The pop icon kicks off the video speaking French and then dives right into singing and dancing.

Swift and Urie performed the song to kick off Wednesday night’s Billboard Music Awards show. The live performance matched the kitsch aesthetic of the video, with all the bright colors and fairy tale mise en scene of the video.

ME!” is the leadoff single from Swift’s upcoming album. The singer has said the album will be a much more personal and “playful” affair than her previous effort, “Reputation.”

More Music

  • Matteo BocelliAmerican Icon Awards Gala, Inside,

    Top Music Manager Calls Out American Icon Awards for Failing to Pay Talent

    The centuries-old adage no good deed goes unpunished is a common refrain for star music manager Scott Rodger of late. Rodger, who represents Paul McCartney and Andrea Bocelli at Maverick, says his client Matteo Bocelli, the son of the opera star, was stiffed out of promised expense reimbursement by the American Icon Awards. The event, [...]

  • Gary Clark Jr.Gary Clark Jr.in concert

    Gary Clark Jr. Brings the Austin Flame to a Hollywood Heat-Wave BBQ (Watch)

    When you have Grammys producer Ken Ehrlich, rocker Michael Des Barres and a flock of dancing young women all rushing the stage at a private event, that’s a good sign you’ve got it going on. Even L.A.’s biggest heat wave of the year so far couldn’t keep a mixed music industry audience away from the [...]

  • The dark Manhatten skyline, seen from

    StubHub Refunds $500,000 to Customers Shut Out by New York Blackout

    Saturday’s blackout in New York had an outsized effect on the city’s nightlife, with Madison Square Garden and the entire Broadway district seeing multiple shows cancelled due to the the power outage. As a result, StubHub has refunded more than $500,000 worth of tickets for cancelled events. According to a statement from the company, the StubHub [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • Mary Bailey Steve D'Angelo, Jim Belushi

    Cannabis Industry Tackles Justice Reform With 'Last Prisoner Project'

    Jim Belushi is standing two feet away in the backyard of his spacious Brentwood home, honking a harp like he’s a Blues Brother back in sweet home Chicago accompanied by noted reggae band Rebelution’s Eric Rachmany and Kyle Ahern, who provide a 12-bar shuffle. There’s the sweet smell of skunk – and success — hanging [...]

  • Rihanna House

    Rihanna Seeks Renter for Hollywood Hills Villa

    Not having had any luck selling, Rihanna now seeks a well-heeled renter for a Hollywood Hills residence that is now available to rent at $35,000 per month, after it popped up for sale for late last year at almost $7.5 million. The mono-monikered Barbadian pop superstar and international style icon, also a savvy beauty, fashion [...]

  • Post Malone

    Post Malone Announces Fall Arena Tour With Swae Lee

    Post Malone has announced a fall arena tour, where he’ll be joined by Swae Lee and Tyla Yaweh, kicking off Sept. 14 in Tacoma, WA and running through November, where it’ll wrap up with southern California shows No. 16 at the Honda Center and Nov. 20 at the Forum. The “Runaway Tour” will also make [...]

More From Our Brands

Access exclusive content