×
You will be redirected back to your article in seconds

Promotion Veteran Bill Burrs Joins Entertainment Marketing Agency The Syndicate (EXCLUSIVE)

The executive spent 15 years at RCA where he worked with The Strokes, Foo Fighters and Kings of Leon.

Industry veteran Bill Burrs has been hired by The Syndicate, the boutique entertainment marketing agency founded in 1998 by partners Jon Landman, Tracey Zucatti and Chris Elles.

The longtime promotion executive, who most recently joined Lyor Cohen and Kevin Liles in launching 300 Entertainment, will be the company’s senior vice president of Artist Development and Global Commerce.

“This is something Jon [Landman] and I have wanted to do for a long time, since I first started hiring him on promotion projects at RCA,” explained Burrs, who spent 15 years at the label in New York City as SVP Rock Music.  Among the acts he was associated with during his time were The Strokes, Foo Fighters and Kings of Leon. “We finally reached the point in both our careers where it made sense for us.”

“It’s an honor for a respected friend like Bill to be joining our family,” said Syndicate partner Landman. “He’s already been a major part of our company history, and we’re so excited to be building our future together.”

For the last five years at 300, Burrs contributed to radio campaigns for Fetty Wap, Highly Suspect, Cheat Codes, Young Thug, Meg Myers and Meg Mac while also dealing with the digital service providers, an area he’ll take with him to his new post.

Burrs started out at Zoo Entertainment in Chicago in the ‘90s then became a regional rep for Geffen helping the careers of Guns N’ Roses, Weezer, Beck and Garbage, to name a few.

The Syndicate specializes in music and comedy for a millennial/college/non-comm audience with clients like Taco Bell, Arctic Monkeys and Spoon and comics Amy Schumer and Jim Gaffigan, offering services in talent relations, events and experiential activations, grassroots marketing, media public relations and radio promotion.

“That’s what really intrigues me about this,” said Burrs. “It’s not just music.  They work with Taco Bell’s ‘Feed the Beat,” the New York Comedy Festival, TBS, truTV… There’s a great energy and I look forward to offering my own promotion and DSP expertise. And I’d love to see The Syndicate expand into management.”

In October 2018, The Syndicate acquired digital marketing firm Sneak Attack Media and in November 2014, public relations, artist development and creative company Tijuana Gift Shop.

More Music

  • Sheryl Crow 53rd Annual CMA Awards,

    Sheryl Crow Expresses Chagrin Over Grammy Snub in Tweet to Recording Academy

    Many longtime awards-show observers have expressed surprise that former Grammy queen Sheryl Crow didn’t get even a single nomination this year for what she’s said will be her final studio album release, “Threads.” Among them is Crow herself, who tweeted her dismay about the lack of recognition for the all-star duets album in a post [...]

  • Taylor Swift

    Scooter Braun Writes Impassioned Letter to Taylor Swift Following Death Threats

    Following Scooter Braun’s first public statements about the ongoing social media war with Taylor Swift on Thursday afternoon, the manager and business mogul posted an emotional letter late in the night describing death threats received at his home. In the note, shared on his social media channels, he implores Swift to act responsibly, writing, “It’s [...]

  • U2, Seattle 14 May 2017

    U2 Drop New Song, ‘Ahimsa,’ Ahead of First Concert in India

    After a flurry of rumors on Thursday, U2 dropped their first single in two years: “Ahimsa,” a collaboration with Oscar- and Grammy-winning Indian musician AR Rahman, ahead of the group’s first-ever visit to the country next month. Rahman has a vast track record of film soundtracks and is best known for his work on the [...]

  • French Montana performs at the 2019

    French Montana Hospitalized Following Robbery False Alarm

    French Montana remains in hospital after checking in following an initial report of a robbery at his home, Variety has confirmed. A Los Angeles County Sheriff’s Department representative confirmed that deputies responded to Montana’s home in Calabasas after reports of a robbery in progress but did not find evidence of criminal activity and departed the [...]

  • Coldplay Everyday Life

    Album Review: Coldplay’s ‘Everyday Life’

    “Just because I’m losing,” Chris Martin once sang, “doesn’t mean I’m lost.” A platitude to end all platitudes, this line is a prime example of the familiar arena-rock territory Coldplay has prowled so successfully for nearly 20 years. The soliloquy framing and vague but relatable message are both present on “Lost” from 2008’s “Viva la [...]

  • Leonard Cohen album cover

    Album Review: Leonard Cohen's 'Thanks for the Dance'

    “But wait — there’s more!” can be a good news/bad news thing when it comes to posthumous album releases. No one, or almost no one, likes the idea of scraps from a late artist’s cutting room floor slowly being dribbled out over time, as happened with Tupac Shakur, who somehow released more studio albums in [...]

More From Our Brands

Access exclusive content