×
You will be redirected back to your article in seconds

Spotify India Reaches 1 Million Total Users in First Week

Spotify, which finally launched in India last Tuesday — albeit without securing a deal with Warner Music — after months of delays, says that it has reached 1 million users on both its paid and free tiers in just under a week.

While India’s market is already dominated by local services like Gaana (which in August said it passed 75 million users and in February secured $115 million in funding from China’s behemoth Tencent and Times Internet), Saavn, Hungama and others, not to mention well-funded American services like Google Play, Apple Music and Amazon, Spotify has doggedly pursued cornering at least part of the market in the world’s second-most-populous country.

Its pricing in the terriroty is far below what the company is charging consumers elsewhere: Its premium service will be free for 30 days and then will be 119 rupees (around $1.67) per month. In addition, Spotify is also offering a variety of other billing plans, including single-day access, as well as pre-paid plans for 3 months (Rs 389), 6 month (Rs 719) a whole year (Rs 1,189). Students receive a 50% discount.

Spotify’s launch in India comes amid a continued battle with Warner Music over licensing fees. Spotify was able to secure direct licensing agreements with Sony Music and Universal for the Indian market, but couldn’t come to an agreement with Warner. Instead, the music service is relying on statutory licensing for the use of music from Warner’s catalog.

In response, Warner filed for an injunction; Spotify claimed on Tuesday that the injunction was denied by a local court, with Warner contending that this was untrue. The court reportedly asked Spotify to maintain records on the use of any of Warner’s repertoire.

Asked about the dispute with Warner Music, McCarthy said: “We’re having a food fight with Warner. I can’t comment on the legal aspects of it… It’s not really about India; it’s about leverage and renegotiation of the global agreement.” Warner, however, takes the dispute more seriously and has questioned the value of striking a deal with Spotify in a territory where its pricing and royalty rates will garner its artists a pittance, even by streaming’s standards.

More Digital

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: YouTube Channels Keep Battling for No. 1 Spot

    UPDATED, 3/21: The back-and-forth competition for YouTube’s No. 1 spot continues. T-Series on Thursday again pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — but again the vlogger-gamer-comedian fans’ rallied behind him to retake the position. In a months-long symbolic running battle for the title, PewDiePie and his fans have [...]

More From Our Brands

Access exclusive content