×

Spotify India Reaches 1 Million Total Users in First Week

Spotify, which finally launched in India last Tuesday — albeit without securing a deal with Warner Music — after months of delays, says that it has reached 1 million users on both its paid and free tiers in just under a week.

While India’s market is already dominated by local services like Gaana (which in August said it passed 75 million users and in February secured $115 million in funding from China’s behemoth Tencent and Times Internet), Saavn, Hungama and others, not to mention well-funded American services like Google Play, Apple Music and Amazon, Spotify has doggedly pursued cornering at least part of the market in the world’s second-most-populous country.

Its pricing in the terriroty is far below what the company is charging consumers elsewhere: Its premium service will be free for 30 days and then will be 119 rupees (around $1.67) per month. In addition, Spotify is also offering a variety of other billing plans, including single-day access, as well as pre-paid plans for 3 months (Rs 389), 6 month (Rs 719) a whole year (Rs 1,189). Students receive a 50% discount.

Spotify’s launch in India comes amid a continued battle with Warner Music over licensing fees. Spotify was able to secure direct licensing agreements with Sony Music and Universal for the Indian market, but couldn’t come to an agreement with Warner. Instead, the music service is relying on statutory licensing for the use of music from Warner’s catalog.

In response, Warner filed for an injunction; Spotify claimed on Tuesday that the injunction was denied by a local court, with Warner contending that this was untrue. The court reportedly asked Spotify to maintain records on the use of any of Warner’s repertoire.

Asked about the dispute with Warner Music, McCarthy said: “We’re having a food fight with Warner. I can’t comment on the legal aspects of it… It’s not really about India; it’s about leverage and renegotiation of the global agreement.” Warner, however, takes the dispute more seriously and has questioned the value of striking a deal with Spotify in a territory where its pricing and royalty rates will garner its artists a pittance, even by streaming’s standards.

More Digital

  • Mokalik

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

More From Our Brands

Access exclusive content