×

SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan for just $1 for 3 months.

Not included in the offer are Howard Stern’s channels, as well as NBA, NHL and NCAA channels. SiriusXM is making that programming available for in-home and mobile listening via its Premier Streaming plan, which will be priced $13 per month starting in mid-May.

SiriusXM vice president of marketing Matt Epstein said that the new $8 plan was part of an effort to attract younger audiences. “They don’t spend a long time driving to make it worthwhile,” he told Variety. Many younger listeners didn’t own cars, and possibly never had any exposure to the service. “A lot of people just don’t know about it.”

Another key factor for the launch of the Essential plan was the growing use of smart speakers, explained Epstein: “Over the past year, we have seen a massive increase in in-home listening.” Engagement on Alexa-powered speakers doubled after SiriusXM began a promotion with Amazon, and smart speaker listening as a whole was up 60% year-over-year, he said.

Some of the listeners SiriusXM is now targeting may already use Pandora, which the company acquired for $3.5 billion last year. That deal closed in February, and Epstein didn’t want to comment on any possible bundeling of the two services beyond already-announced podcast syndication plans. Asked whether Pandora and SiriusXM now compete for mobile and in-home listeners, he said: “We view the 2 services as completely complementary.”

Popular on Variety

More Digital

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

More From Our Brands

Access exclusive content