You will be redirected back to your article in seconds

‘Sicko Mode’ Soundtracks Nike Ad Created by 22-Year-Old Newcomer Gibson Hazard

Odell Beckham Jr. is among the NFL stars to appear in the minute-long clip.

Travis Scott’s bombastic “Sicko Mode” soundtracks a new Nike commercial created by 22-year-old newcomer Gibson Hazard.

The director and filmmaker, who recently launched animation studio House of Hazard, has made intricate attention to detail his signature. In the past, he’s built elaborate clips on a broken 2012 13-inch Macbook. “Before this video, I shot, edited and animated everything myself,” Hazard tells Variety. “With each video I do, I’m always trying to blow my previous work out of the water. In the past, I had to learn new software, but for my first commercial it meant working with a team to bring my vision to life.”

The campaign for Nike’s new football cleats features NFL player Odell Beckham Jr., who, in the opening shots, is portrayed in the form of New York’s Statue of Liberty with his arm outstretched, as if bringing in a touchdown. With fireworks blasting in the background, a hard mold shatters revealing OBJ’s signature jersey as a Cleveland Browns icon.

Just as “Sicko Mode” segues, the scene cuts to Saquon Barkley of the New York Giants, climbing and hopping buildings like he’s Spider-Man. After somersaulting onto the field, the running back sprints his way to the touchdown line.

After the next transition, Khalil Mack is seen taking on the entire NFL as a whole — with animals representing the teams.

Beckham shared the minute-long video with his nearly 4 million Twitter followers on Thursday. Watch it below.

Hazard is managed by Matt Bauerschmidt and Jamil Davis along with Ryan Kincade.

More Music

  • Toronto Raptors fans wait for the

    Drake Turns Raptors' Celebration Into a Million-Person Hugfest

    Drake chugged a can of beer that was tossed to him, did interviews, and signed merch along the Toronto Raptors victory parade route Monday, but when the NBA champions arrived at Nathan Phillips Square hours later — the procession’s final destination, where an estimated million people had gathered on the grounds and outskirts —  the [...]

  • Tencent Music presentation at Shanghai

    Shanghai: Tencent Proposes Alliance of Music and Film

    All tech companies strive to be ubiquitous. Within China, behemoth Tencent is a clear leader of the pack. From the company’s “pan entertainment strategy” in 2012 to its 2018 equivalent “neo-creativity strategy,” Tencent keeps unveiling new master plans, each time with more in-house platforms and business approaches involved. On the margins of the Shanghai International [...]

  • Dee Rees

    Dee Rees Directing 'Kyd's Exquisite Follies' Movie Musical

    “Mudbound” director Dee Rees will direct independent movie musical fantasy “The Kyd’s Exquisite Follies” from her own script. “The Kyd’s Exquisite Follies” will be produced by Cassian Elwes, one of the “Mudbound” producers. Santigold is set to compose the music, with Lucasfilm’s Industrial Light & Magic creating the film’s visual effects. Endeavor Content is repping the [...]

  • Genius Spars With Google Over Lyric

    Genius Accuses Google of Scraping Song Lyrics, Music Data Company Hits Back

    Lyrics annotation service Genius.com has accused Google of scraping its site and stealing its content, the Wall Street Journal reported this weekend. However, a lyrics data provider at the center of the controversy claimed on Monday that those allegations were without merit. The Journal reported that Genius had been complaining to Google about the alleged [...]

  • Raptors' Win Enraptures Top Canadian Music

    Raptors' Win Enraptures Top Canadian Music Exec Chris Taylor

    It’s not just a Drake thing — the entire Canadian music business is feeling gleeful over Toronto’s NBA championship. Among the celebrants is Toronto-bred Chris Taylor, the global president of music at Entertainment One, the global music and filmed company based in the land of Raptors. He was at the team’s very first game in 1995 [...]

More From Our Brands

Access exclusive content