×

Shawn Mendes to Launch SmileDirectClub Partnership With TV Spot During Grammys

Shawn Mendes has partnered with SmileDirectClub on a new initiative to spread positivity and benefit organizations, brands and causes that resonate with him personally. Its message: that confidence is gained with “an amazing smile.”

The collaboration will launch officially with a TV spot that’s set to air during Sunday night’s Grammy Awards. According to an announcement, a portion of the proceeds resulting from the campaign will be donated to “organizations that seek to improve children’s health as well as mental and emotional well-being.”

SmileDirectClub offers invisible aligner therapy with the supervision of a doctor. The four-year-old company is valued at $3.2 billion.

Said co-founder Alex Fenkell: “SmileDirectClub was founded on the belief that everyone deserves a smile they can be proud of, and we’re thrilled to team up with Shawn Mendes, who truly embodies the confidence that comes with an amazing smile. We know he’s a perfect partner to help spread our message and mission.”

“I’m really excited to partner with SmileDirectClub and collaborate with a company that aims to build confidence and spread positivity in an authentic way,” added Mendes.

Mendes is nominated in two categories at the Grammy Awards: song of the year for “In My Blood” and best pop vocal album for “Shawn Mendes.” He is managed by Andrew Gertler of AG Artists.

More Music

  • Maren Morris 53rd Annual CMA Awards,

    Maren Morris to Hit Road with 'Tour Bus Baby' for Summer Amphitheater Outing

    Maren Morris is not one for a super-extended maternity leave. After previously announcing a handful of festival dates for the summer, Morris has now revealed plans for a full amphitheater tour that will take her across North America through the summer months and into the early fall, wrapping with a return to L.A.’s Greek Theater [...]

  • SZA, Justin Timberlake Drop ‘The Other

    SZA and Justin Timberlake Drop First Song From 'Trolls World Tour'

    SZA and Justin Timberlake released “The Other Side,” the first song from the upcoming “Trolls World Tour” soundtrack. Of course, Timberlake’s Grammy-winning 2016 hit “Can’t Stop the Feeling,” from the first “Trolls” film, was one of the most massive hits in a career filled with them, and like that song, this one involves co-writer Max [...]

  • YGRolling Loud SOCAL, Los Angeles, USA

    YG’s 4Hunnid Label Strikes Joint Venture With Epic Records (EXCLUSIVE)

    Compton rapper YG today unveiled a joint venture between his 4Hunnid label and Epic Records. The Sony Music company will exclusively release, distribute and market new music from the rapper’s Los Angeles-based independent label. The first release from the partnership is scheduled to come from Compton female rapper Day Sulan, who was featured on YG’s [...]

  • Chrysalis Records Re-Launches, Signs Laura Marling

    Chrysalis Records Re-Launches, Signs Laura Marling in Partnership With Partisan

    Chrysalis Records — the iconic record company that was home to artists ranging from Jethro Tull and Blondie to Billy Idol and Huey Lewis and the News — is re-launching as a front-line label and releasing new music for the first time in more than two decades. British singer-songwriter Laura Marling is the revived label’s [...]

  • BTS

    Howard Stern, Show Listeners Call Staffer 'Racist' for Linking BTS and Coronavirus

    Remarks about BTS made on “The Howard Stern Show” are being called “racist” by both listeners and the show’s host. During the February 24 episode of the SiriusXM staple, Howard Stern —  a notorious germaphobe — brought up growing concern over the deadly coronavirus with his cast of comedic cohorts. The topic turned to BTS [...]

  • Jeremy Renner

    John Ottman Hosts Jeremy Renner, Michael Keaton, More at 'Aiding Australia' Benefit

    Film editor and composer John Ottman, who won an Oscar for “Bohemian Rhapsody” in 2019, hosted members of the film, television and music communities at the “Aiding Australia” charity dinner and concert held at his West Hollywood home on Sunday evening (Feb. 23). The benefit raised funds to help in the recovery of fire-ravaged Australia, [...]

More From Our Brands

Access exclusive content