You will be redirected back to your article in seconds

Rostrum Records Promotes Nicole Plantin to SVP of A&R, Ryan Hobbs to VP Marketing

Rostrum Records, the independent label that launched the careers of rappers Wiz Khalifa and Mac Miller, has promoted Nicole Plantin to senior vice president of A&R and Ryan Hobbs to vice president of marketing, the company announced today. Both will continue to report to Benjy Grinberg, founder and president of Rostrum, and Jonathan Partch, the label’s GM, respectively.

Plantin is a five-year veteran of Rostrum who signed Baton Rouge rapper Caleb Brown, UK R&B singer Taliwhoah and DC rapper Innanet James. (The Los Angeles-based label’s current roster also includes Rockie Fresh, 24hrs, Problem and Lambo Anlo.) Last year, she was promoted to vice president. In her new position, she will continue to develop new artists and guide acts through the recording process. She also manages the day-to-day A&R operations of A&R. Her resume includes previous runs at  Elektra Records, Star Trak (The Neptunes label) and BMI.

Said Plantin: “In our ever changing environment I am grateful to work with a team that thinks outside of the box and works tirelessly to support and build our artists’ careers. Rostrum made a name for itself by writing its own rules and introducing a new model and option to the independent minded hip hop artist. I am excited to continue to move forward in this spirit. I’d like to thank Benjy for his continued confidence in my capabilities and vision.”

Hobbs was previously director of marketing, having joined Rostrum  in 2017. In his new position, he will oversee marketing strategies across all projects. Over a decade-long career, Hobbs previously worked at RCA where he helped launch Bryson Tiller and Goldlink.

“I’m thankful to Benjy and Jonathan for the continued opportunities at Rostrum Records,” he said. Since I’ve joined the label, it’s been truly amazing to work alongside a collaborative team that truly supports my vision for the artists and music. I’m ecstatic about our current roster and what the future holds for our Company.”

Added Grinberg: “Nicole and Ryan are both incredible and committed executives who care deeply about our artists. I’m proud to be on the same team as them and excited that they are getting the recognition that they very much deserve.”

Rostrum was launched in 2003 in Pittsburgh, Penn.

Popular on Variety

More Music

  • Tanya Tucker Finds Fresh Footing With

    Album Review: Tanya Tucker's 'While I'm Livin''

    Before there was a name and a place for it, an “outlaw” was what Tanya Tucker was in the years following her gentle country smash with the gospel lilt, “Delta Dawn,” in 1972. A hellraiser and heartbreaker (Merle Haggard and Glen Campbell were just a few of her noted lovers), Tucker made as many headlines [...]

  • A pair of handcuffs

    D.C. Concert Biz Heavyweight Seth Hurwitz Arrested for Solicitation

    Seth Hurwitz, a highly regarded figure in the Washington, D.C. concert scene, was arrested Wednesday on solicitation of prostitution after a massage therapist who felt harassed by Hurwitz helped police set up a bust. Hurwitz, owner of the 9:30 Club and Anthem venues and chairman of the Merriweather Post Pavilion, was released on $5,000 bond [...]

  • Major Lazer Fortnite

    Major Lazer Remixes Fortnite Soundtrack and Releases New In-Game Skins

    Major Lazer, one of Diplo’s many creative outlets, has teamed up with Fortnite to offer fans access to a unique character skin and new remixes of the game’s Default Dance track. The Lazerism set includes the Major Lazer Outfit, Lazer Wings, Lazer Aze, the Lazer Blast emote and the EDM group’s remix of the “Default [...]

  • Succession HBO

    'Succession' Composer Nicholas Britell on Making Music for the One Percent

    The Roys, the media empire family at the heart of HBO’s “Succession,” are ridiculously rich. They’re manipulative and cruel. They’re also a bit delusional and absurd. When Nicholas Britell conceived the show’s score, he wanted to capture all of that. Related How a Mac Miller Doc Got Squashed: Director Explains Project's Quick Demise Ariana Grande [...]

  • Fred Durst attends the LA premiere

    Fred Durst Has No Woodstock '99 Regrets: 'Limp Bizkit Is an Easy Target So Bring it On'

    Limp Bizkit frontman Fred Durst is finally talking about Woodstock ’99 — the second anniversary of the 1969 festival that offered throngs of attendees a polar opposite experience to peace, love and mellow music. Now the stuff of legend — and a stellar multi-episode podcast series from The Ringer called “Break Stuff” — riots, fires [...]

  • Album Review: Jay Som's 'Anak Ko'

    Album Review: Jay Som's 'Anak Ko'

    If ever there was an album that could have come out at any point in the last 25 years, it’s Jay Som’s sophomore outing, “Anak Ko.” A mesh of multiple indie-rock influences, its low-key intensity, hushed vocals and emphasis on strong melodies could have placed it alongside Lush or the Boo Radleys on 4AD or [...]

More From Our Brands

Access exclusive content