×

Queen’s ‘Bohemian Rhapsody’ Becomes Oldest Music Video to Get a Billion YouTube Views

The band is releasing a remastered "Bohemian" clip and sponsoring a new user-generated version to commemorate the milestone.

“Easy come, easy go” — that’s a phrase that has never applied to “Bohemian Rhapsody,” one of the most enduring recordings of the 20th century. The Queen classic just set a record by becoming the first music video released in the 1970s, or any time prior to the ’90s, to cross the billion-views mark on YouTube.

To commemorate the milestone, the two remaining original members of the group, Brian May and Roger Taylor, have teamed up with Universal Music and YouTube/Google for some fresh iterations of the 44-year-old single and video. One is a newly digitally remastered version of the original clip, which premiered on “Top of the Pops” in England in November 1975.

That vintage video polish job is being supplemented by the promise of three new “user-generated” videos to be made for three different Queen tracks, to be collated from submissions at the YouAreTheChampions.com website.

“We are honoured that ‘Bohemian Rhapsody’ has just hit one billion views on YouTube,” Brian May and Roger Taylor said as part of the announcement. “We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to www.youarethechampions.com to find out more and we’ll see you on the road somewhere.” (Queen + Adam Lambert are on a long world tour that just included stops at the Forum in L.A.)

Dancers are being asked to submit their interpretations of “Don’t Stop Me Now” after watching an instructional video from Polly Bennett (who served as Rami Malek’s “Bohemian Rhapsody” movement coach). Visual artists get to offer any kind of take on lyrics or even individual words from “A Kind of Magic.” Singers and musicians aren’t being left out — the request directed at them is to reinterpret (surprise) “Bohemian Rhapsody.” The three videos resulting from this campaign will be release later in the year, according to YouTube.

More Music

  • Tekashi 6ix9ine Docuseries Coming From Showtime

    Tekashi 6ix 9ine Docuseries Coming From Showtime and Rolling Stone

    Showtime Documentary Films today announced a new limited docuseries profiling controversial rapper Tekashi 6ix9ine. Titled “SuperVillain” and inspired by the Rolling Stone feature written by Stephen Witt, the three-part series will trace how a New York City deli clerk named Daniel Hernandez became superstar rapper Tekashi 6ix9ine — who racked up 2.6 billion streams and [...]

  • Fader Label Logo

    Fader Label Signs Two New Acts, Boosts Staff

    The Fader Label, home to Clairo, Matt and Kim and others, announced two new signings today along with three new hires on its staff. Charlie Burg and Zachary Knowles have joined the label’s talent roster, while Carson Oberg has come aboard as general manager, Yasmine Panah as project manager and Josh Hymowitz as label coordinator. They [...]

  • Kane Brown CMT Artists of the

    Kane Brown Pays Tribute to Late Drummer Kenny Dixon in Tearful 'CMT Artists' Speech

    Country star Kane Brown, unabashedly distraught over the death of his touring drummer Kenny Dixon just four days earlier in a car accident, dedicated his “CMT Artists of the Year” award to Dixon in a heart-rending appearance on the telecast Wednesday night. Brown ceded the performance slot he would have been allowed to friend Chris [...]

  • Nile Rodgers and Merck Mercuriadis

    Hipgnosis Songs Raises Another $295 Million

    Hot on the heels of its deal to acquire a catalog of 108 Timbaland copyrights, Hipgnosis Songs has raised another $295 million (£231 million) — putting its total to nearly $800 million to date. According to the announcement, a total of 231,000,000 C Shares have been placed by Nplus1 Singer Advisory LLP  and J.P. Morgan [...]

  • The Lightning Thief review musical

    Broadway Review: 'The Lightning Thief,' The Musical

    “It’s a lot to take in right now,” says Percy Jackson, the teen hero of “The Lightning Thief,” the kid-centric fantasy musical (based on the popular Y.A. novel) that’s now on Broadway after touring the country and playing an Off Broadway run. You could say that’s a bit of an understatement from contemporary teen Percy [...]

More From Our Brands

Access exclusive content