×

Qobuz Kicks MP3s to the Curb With New Hi-Res Audio Plan

Since the dawn of digital music, the MP3 has been the main format for downloads and streaming — and for just as long, audiophiles great and small have been complaining about the format’s low quality. Well, Qobuz, the French hi-res audio service that recently launched in the U.S., has said “Ça suffit!” (“Enough!”)

The company announced today that it is completely eliminating its MP3 (lossy) streaming tier. Beginning today, Qobuz has streamlined its monthly offering to one $14.99 plan that includes unlimited access to its entire Hi-Res and CD lossless catalogue (as low as $12.50 per month with a yearly plan). With their maximum quality plan now available for one price, Qobuz is the first streaming service to say goodbye to the “increasingly archaic” MP3 in its effort to make hi-res and lossless the new standard.

None other than Neil Young, one of the world’s most notorious audio snobs, recently gave the service a ringing endorsement. “Qobuz sounds great!,” he said. “Qobuz was one of the earliest Hi-Res streamers. Their new offer is another big step towards making Hi-Res streaming available at the same cost as MP3 streaming today.”

The new Studio Premier plan is a limited time promotion available to the first 100,000 new Qobuz subscribers (plus existing users), who will receive unlimited access to over 50 million tracks in certified Hi-Res or CD lossless quality, along with Qobuz’s editorial and metadata content, for $14.99/month, or $149.99/year. Qobuz will still offer its unique Sublime+ plan, now priced at $249.99/year, which includes all the streaming offerings, plus a discount on Hi-Res download purchases from the Qobuz store.

Dan Mackta, Managing Director of Qobuz USA, says: “MP3 is really bad for music, artists, and listeners – so Qobuz is saying ‘no’ to MP3 and now offers only real studio quality in one accessible plan. Studio Premier is a special offer we’ve been dying to make.”

Qobuz launched in 2009 as a hi-res download service, with its streaming option rolling out gradually over 2014 and 2015. The company says it has almost 200,000 customers across the 12 markets in which it operates, with over 25,000 in the U.S. already.

More Digital

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

  • Ted Sarandos Milestone Award PGA

    Netflix Leader Ted Sarandos Plans Broader Creative Push for the Future

    Ted Sarandos, who has helped to upend the way audiences receive and consume entertainment as Netflix’s chief content officer, will be honored with the Milestone Award at the 31st annual Producers Guild Awards on Jan. 18. Game-changers including Steven Spielberg, Sherry Lansing, Robert Iger, Jeffrey Katzenberg and Ron Meyer have previously received the recognition, and [...]

  • peacock-ads-NBCU

    NBCU's Peacock Marks Media's Latest Try to Connect Consumers, Commercials

    In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial [...]

More From Our Brands

Access exclusive content