×

PepsiCo to Host Warren G Concert for Construction Workers at SoFi Stadium

Ahead of the July 2020 opening of SoFi Stadium, the future home of the Chargers and Rams, it was announced today that PepsiCo has landed the exclusive contract to provide soft drinks and snacks at the stadium and Hollywood Park, the 298-acre global sports and entertainment complex adjacent to the venue in Inglewood, Calif.

To celebrate the kickoff, some 3,000 construction workers will be treated to a concert by rapper Warren G.

PepsiCo’s partnership with the NFL is multifaceted and, in the case of the Chargers, the affiliation dates back 15 years. But the Los Angeles connection is more than 84 years-old, noted Kris Licht, president of PepsiCo Beverages North America West Division. “What Stan Kroenke is developing with SoFi Stadium and Hollywood Park will combine everything we could want in a sports, music and entertainment destination,” he said.

Surrounding the stadium and Hollywood Park, is a 6,000-seat performance venue housed in the American Airlines Plaza. In the stadium’s south zone, PepsiCo will host a 46,000-square-foot space offering culinary and entertainment activations. The mixed-use development will also feature a mix of residential, retail, and commercial spaces, as well as more than 20 acres of parkland.

“PepsiCo is an iconic brand that is synonymous with excellence and creating some of the world’s greatest entertainment, from discovering up-and-coming artists to producing celebrated Super Bowl halftime performances,” said Jason Gannon, managing director, SoFi Stadium and Hollywood Park. “PepsiCo’s fan-first approach to entertainment aligns with our goal to deliver a new global stage that will host world-renowned acts and events. SoFi Stadium is already home to Super Bowl LVI and the Opening and Closing Ceremonies of the 2028 Olympic Games, and we are excited to partner with PepsiCo to continue to add to the extraordinary experiences that are coming to Los Angeles when we open in July 2020.”

More Music

  • Member of South Korean Girl Group

    Korean Pop Star Sulli Dies at 25

    Korean pop star Sulli was found dead at her home near Seoul on Monday. She was 25. Her manager found her body and alerted the police. The manager reported that the star, whose real name was Choi Jin-ri, suffered from depression, and police said that they were working on the assumption that she had died [...]

  • Jay Frank

    Jay Frank, UMG Senior VP and Digital Music Veteran, Dies at 47

    Universal Music executive and digital music veteran Jay Frank died Sunday after a battle with cancer. He was 47. UMG chief Lucian Grainge remembered him in a message sent to the company. “Dear Colleagues,” it reads. “I’m deeply saddened to tell you that our colleague and friend Jay Frank has passed after a recurrence of [...]

  • Boomtown Rats Feature Doc Launches From

    Boomtown Rats Feature Doc Launches From New Music Banner BeyondTNC (EXCLUSIVE)

    Bob Geldof and the re-formed Boomtown Rats will talk about their legendary punk band in a new feature doc, “Boomtown.” It is one of the first two films from a new music producer-distributor that has been formed by Beyond Entertainment and TNC Media – BeyondTNC. BeyondTNC will be launching “Boomtown” to international buyers in Cannes, [...]

  • Zedd

    DJ Zedd Banned From China After Liking 'South Park' Tweet

    Zedd has been “permanently banned” from China after the German DJ liked a tweet from the “South Park” Twitter account. Zedd, whose real name is Anton Zaslavski, announced the news via his own Twitter account: “I just got permanently banned from China because I liked a @SouthPark tweet,” he wrote. I just got permanently banned [...]

  • Kim Gordon album art

    Album Review: Kim Gordon's 'No Home Record'

    The line between art and artifice is one that Kim Gordon has explored throughout her four-decade career, first as cofounder of Sonic Youth and more recently as a visual artist, memoirist, fashion designer, actress, and one-half of the experimental duo Body/Head. When we’re perusing a corporately designed bauble or experience, are we genuinely imagining the [...]

  • Dana Walden Awkwafina Chaka Khan Mariah

    Variety's Power of Women Celebrates Honorees' Voices and Activism

    When Jennifer Aniston was 11, she was casually dismissed from the dinner table by a parental figure “because I ‘didn’t have anything interesting to add to the conversation.’” That belittlement has stayed with the “Friends” and “The Morning Show” star through to adulthood, prompting her to muse at Variety‘s Power of Women luncheon on the messages [...]

  • Neil Young

    Film News Roundup: Neil Young Documentary 'Mountaintop' Set for Release

    In today’s film news roundup, Neil Young’s “Mountaintop” is coming, AMC replaces its CFO, Bob Weinstein is starting anew, and Ed Begley, Jr. and David Koechner join “Reboot Camp.” MUSIC DOCUMENTARY Abramorama is partnering with Shakey Pictures and Reprise / Warner Records to release the Neil Young documentary “Mountaintop.” The movie, which chronicles the making [...]

More From Our Brands

Access exclusive content