You will be redirected back to your article in seconds

‘Jersey Shore’ Star Pauly D Drops Ice-Themed Song ‘Silver & Gold’ (EXCLUSIVE)

With a new reality show, “Double Shot at Love with DJ Pauly D & Vinny,” about to premiere on MTV April 11, Pauly D is debuting his latest song, “Silver & Gold,” featuring James Kaye, in a Variety exclusive (watch the lyric video above).

The track is a slow-burner with a summer-groove, slick beats and a catchy chorus tying together his love of ice (silver and gold chains) with true friendship (“I don’t need no new friends / I just keep the old”). It got a huge fist-pumping response from the “Jersey Shore” star’s audience at a recent show in Atlantic City at The Pool at Harrah’s when he slipped a snippet into the set. He worked on the track with producer Sean Ross last summer.

“Sean introduced me to an upcoming artist/songwriter he was working with named James Kaye and the three of us hit it off creatively and started coming up with more song ideas together,” says Pauly D (full name: Paul DelVecchio). “I loved how James sounded on an idea we had for ‘Silver & Gold.’ We played around with it and formatted a few things until it sounded perfect.”

The 38-year old Providence, Rhode Island native is fresh off another successful season of “Jersey Shore Family Vacation,” which premiered in April 2018 with an audience of 2.5 million viewers and is returning for season 3 in 2019. He also headlines a residency at Las Vegas’ Drai’s Beachclub.

No stranger to the music industry, Pauly D inked a deal with 50 Cent’s labels G-Unit Records and G-Note Labels in 2011, releasing several singles, including 2012’s “Back to Love” featuring Jay Sean. Guiding the successful DJ  through his next musical act is Holmdel, New Jersey based video content management distributor, Vydia. The company — a universal distribution and content management platform empowering artists, managers and independent labels with the tools to track and distribute videos to specific platforms, and collect data about performance — is headed by CEO Roy Lamanna, who founded Vydia in 2013.

In Vydia, Pauly found a new home with a familiar face: Tony G, who was head of A&R at G-Unit. “I had a previous relationship with Vydia’s West Coast A&R Tony G who introduced me to the platform,” he explains. “Vydia makes perfect sense for what I am trying to do musically.  It allows me to distribute my music independently, maintain creative control and retain ownership of my masters which is amazing for an independent artist like myself.”

Through Vydia, DelVecchio will be able to reach his already expansive fan base, which includes 3.7 million Instagram followers, 3.9 million Twitter followers and 8. 4 million Facebook followers. Vydia will offer content protection, rights management, accounting and analytics for “Silver & Gold,” as well as future releases.

Says Lamanna: “The way that we see it is the dynamic of artists and labels are changing through the streaming environment, and when you look at someone like Pauly who drives their own creative, writes their own song and sets up their  own collaborations, and the idea that they have this enormous audience that they have access to, whether in Pauly’s case having direct access to his show, but not everyone has a show. What artists do have is access through social media, and he has a strong social media following. The only thing that they are missing is an infrastructure around them, and that is what Vydia does.”

Vydia, he explains, handles the backend technology and infrastructure necessary to release music. The company provides a long arm of support, be it funding to create content for videos, paying the collaborators, tracking all of the data to see just “who is consuming the content,” single performance on various channels, including YouTube, Vevo, Facebook and Spotify, and even tags on Shazam. It’s a formula that has worked for the company’s relationships with Post Malone, Lil Pump, Mr. Eazi, Miky Woodz, Jon Z and Kevin McHale.

“It removes everything that an artist or a label needs to think about that doesn’t include creative,” says Lamanna. Vydia currently has over 200,00 users in 150 countries, with over 1 million media files and 458,000 monetized assets deployed.

More Music

  • (center) George MacKay as Schofield in

    From "1917" to "Jojo Rabbit," Composers of Some of the Year's Top Scores Talk Shop

    “1917,” Thomas Newman The 20-year collaboration of director Sam Mendes and composer Thomas Newman has encompassed midlife crisis (“American Beauty”), crime in the Depression (“Road to Perdition”), the Gulf War (“Jarhead”), marriage in the 1950s (“Revolutionary Road”) and two James Bond adventures (“Skyfall,” “Spectre”). Now they’ve tackled World War I, with “1917,” but Mendes’ much-talked-about [...]

  • ROAD TRIP – In Disney and

    Disney Boasts a Bevy of Hopefuls for Oscar's Original Song Race

    When the Academy announces its shortlist for song nominations on Dec. 16, you can be certain that at least one Disney song will be on it and probably more. Disney songs have been nominated 33 times in the past 30 years, winning 12 of the gold statuettes. This year, the studio has at least four [...]

  • pharrell brain child show

    'Blurred Lines' Flares Up Again - Marvin Gaye Family Claims Pharrell Perjured Himself

    Like a zombie that just won’t stay dead, the “Blurred Lines” case keeps coming back. While the 2015 verdict, in which Pharrell Williams, Robin Thicke and the song’s publisher were ordered to pay nearly $5 million to Marvin Gaye’s family for infringing upon the late singer’s 1977 hit “Got to Give It Up,” was basically [...]

  • Innovative Scores Elevated the Year's Documentaries

    Innovative Scores Elevated the Year's Documentaries

    It’s next to impossible for a documentary score to be Oscar-nominated alongside the dozens of fictional narratives entered each year. But it did happen, just once: In 1975, composer Gerald Fried was nominated for his music for “Birds Do It, Bees Do It,” a documentary on the mating habits of animals. Fried, now 91, perhaps [...]

  • Liam Payne "LP1"

    Liam Payne's 'LP1': Album Review

    If you’re a collective One Direction optimist — in the maybe-it-really-is-a-hiatus sense — you could imagine that the current flurry of individual records (and the summer 2020 tours to follow) mean they’re all getting their solo stuff out of their systems to clear the palette for a reunion in the distant future. But from the look [...]

  • Camila Cabello Romance album cover

    Camila Cabello's 'Romance': Album Review

    At 22, Camila Cabello is still in the prime age range to be a student. Although it’s unlikely she’ll be taking an arena-tour hiatus to be going back to school any time soon, “Romance,” her second solo album, makes it clear that she’s been keeping up on her studies. To be specific, it feels like [...]

More From Our Brands

Access exclusive content