×
You will be redirected back to your article in seconds

Jennifer Lopez Joins TikTok App to Promote NBC’s ‘World of Dance’

Jennifer Lopez is the latest celebrity to hop on TikTok, the short-form video app owned by Chinese internet giant ByteDance — more proof of the app’s growing traction, and reflective of media companies’ desire to reach its young-skewing base.

Lopez had a very specific aim: to get fans excited about “World of Dance,” the NBC competition show for which she serves as a judge. Season 3 of “World of Dance” premieres next Tuesday, Feb. 26.

“Hey guys, I want you guys to show me your best dance moves using hashtag #WODChallenge,” Lopez said in her first video posted to TikTok, which she also shared Wednesday on other social platforms.

The reaction has been huge, according to TikTok — with about 110 million views for videos with the #WODChallenge in a little over 24 hours. Lopez’s account on TikTok (@jlo) currently has 2,000 followers.

Other celebs that have taken to TikTok include Cardi B., Amy Schumer, Awkwafina, Khloe and Kourtney Kardashian, Vanessa Hudgens, Jason Derulo, Rita Ora, Lil Yachty, Halsey, Mashmello, Nick Jonas, Liza Koshy and Tony Hawk.

TikTok doesn’t share numbers on how many active users it has. After ByteDance bought predecessor app Musical.ly, it migrated those users over to the TikTok platform last summer. Currently, TikTok has about 266 million monthly active users worldwide (excluding third-party Android stores in China), per research firm Apptopia. That includes around 40 million MAUs in the U.S.; at one point Musical.ly claimed to have over 100 million active monthly users.

J. Lo’s promotion of “World of Dance” comes after another NBC program tapped TikTok: Jimmy Fallon used the app to launch a new “challenges” segment on “The Tonight Show.” (According to the companies, there’s no business relationship between TikTok and NBCUniversal.)

For now, TikTok remains in pre-revenue mode, although it recently has begun testing out ad formats, per TechCrunch.

More TV

  • Game of Thrones Finale

    'Game of Thrones'' Celebrity Fans Weigh in on Series Finale: 'It Was Perfect'

    SPOILER ALERT: Do not keep reading if you have not seen the series finale of “Game of Thrones,” titled “The Iron Throne.”  The series finale of “Game of Thrones” was one for the history books, whether you loved it or hated it. Fans the world over took to Twitter to share their thoughts about the [...]

  • ‘Game of Thrones’: 8 Shocking Moments

    ‘Game of Thrones’: 8 Shocking Moments From the Finale

    SPOILER ALERT: Do not keep reading if you have not seen the finale of “Game of Thrones.” Well, that’s it. After the “Game of Thrones” finale, many of us will likely emulate Jon Snow and just retire North of the Wall. It was billed as one of the biggest events in TV history, and showrunners [...]

  • Front row: CBS THIS MORNING co-hosts

    CBS Hurls New Anchor Team Into TV's Morning-News Wars

    News Team: Assemble. CBS News plans to hurl a new anchor squad into TV’s morning-news wars Monday when a different trio – Gayle King, Anthony Mason and Tony Dokoupil –  takes the helm at “CBS This Morning.” The A.M. effort that has won critical plaudits by focusing on harder news topics, like international affairs and [...]

  • Dutch FilmWorks Moves into International Sales

    Dutch Film Works Moves into International Sales (EXCLUSIVE)

    A major new international sales outfit is coming to market. Dutch Film Works (DFW), one of the largest movie distributors in the Benelux region, is moving into film and TV sales. DFW general manager Angela Pruijssers will spearhead the sales effort alongside Charlotte Henskens, who will join from Amsterdam-based Fortissimo Films, where she is director [...]

  • 'Game of Thrones' Series Finale Details

    'Game of Thrones' Series Finale Details Reportedly Leak Online

    Who will survive the finale of “Game of Thrones”? Some savvy watchers of the HBO series might have a clue heading into Sunday night’s episode after a detailed description of the final installment reportedly leaked online. [Note: This post does not contain any “Game of Thrones” spoilers.] A spokesperson said HBO had no comment. While [...]

  • ‘Hitsville: The Making of Motown’ Acquired

    ‘Hitsville: The Making of Motown’ Acquired by Showtime for U.S.

    Polygram Entertainment, Universal Music Group’s film and television division, along with Capitol Music Group, Motown Records and Fulwell 73 announced today that “Hitville: The Making of Motown” has been acquired by Showtime for release in North America with plans for a fall premiere, and Altitude for theatrical release in the UK and Ireland. The feature-length [...]

More From Our Brands

Access exclusive content