×
You will be redirected back to your article in seconds

From BTS to Blackpink, a Historic Weekend for K-Pop

This weekend marks the first of the Coachella Valley Music & Arts Festival, but the bash isn’t the only music phenomenon on everyone’s mind. Korean pop artists are posting a banner week in their forge into the U.S. mainstream, with BTS breaking a YouTube record and performing on “SNL” and Blackpink scoring a first with its Coachella performance.

BTS, the best-known K-pop group outside South Korea, shattered YouTube’s record for most views in 24 hours with the debut of the music video for “Boy With Luv,” featuring Halsey. As of 5 a.m. ET Saturday, “Boy With Luv” had racked up just over 78 million views.

The statistic is unsurprising — K-pop fans are some of the most plugged in in the biz. In fact, BTS nabbed the record from Blackpink, a K-pop girl group who had landed the feat just a week before with its music video for “Kill This Love” with 56.7 million views.

Blackpink are far from newcomers on the scene, with the group’s millions of fans — known as “Blinks” — frequently setting records for the group, and then breaking them with Blackpink’s next release. Blackpink made its U.S. television debut in February, performing on “The Late Show with Stephen Colbert,” followed by an appearance on “Good Morning America.”

This weekend, the group made its Coachella debut with a festival-winning performance on Friday. Variety‘s Chris Willman wrote that “if this was a slightly abridged version of what they’ll shortly be taking to a headlining arena trek, there was little that was condensed about the audience’s enthusiasm as the K-pop quartet managed to speed through 13 songs in a set lasting just over 50 minutes.” Their set marked the first time a female K-pop group performed at Coachella, and though other South Korean acts have taken to the desert before, Blackpink is the first to do so “at the height of its powers,” as the L.A. Times remarked.

The K-pop train’s weekend surge is set to continue, with BTS making its “SNL” debut — also the first time a K-pop group took to 30 Rockefeller — to promote their latest album, “Map of the Soul: Persona.” While it’s unknown what song they’ll perform or how seven members will fit a choreographed dance routine inside a relatively small stage, one thing is certain: this weekend marks a win for K-pop.

RELATED:

More Music

  • Brandi Carlile Gets Red-Hot and 'Blue'

    Brandi Carlile Gets Red-Hot and 'Blue' Saluting Joni Mitchell at Disney Hall

    If nothing else was established by Brandi Carlile’s live recreation of Joni Mitchell’s 1971 “Blue” album — and plenty else was — it was that the 38-year-old singer has nerves even steelier than her vocal cords are pliable. Mitchell is as impossible to emulate as a ridiculously tricky singer, songwriter and picker as they come, which [...]

  • Rufus Wainwright Signs With BMG for

    Rufus Wainwright Signs With BMG for New Studio Album

    Singer-songwriter Rufus Wainwright has signed a new global recordings agreement with BMG to release his upcoming studio album. The still-untitled album, Wainwright’s ninth of original material and first since 2012, is described in the announcement as “a return to form and his most accessible album to date.” To that end, it is “the bookend” to [...]

  • E23071117.JPGMÉXICO, D.F., Decease-Artist/Deceso-Artistas.- Existe el mito

    Janis Joplin Biographer Explores the Legend's Love of Musical Desegregation

    New York Times bestselling author Holly George-Warren had an intimate discussion with moderator Scott Goldman at the Grammy Museum on Monday, discussing her new book “Janis: Her Life and Music,” which was followed by a special performance by the singer Pearl. The book was released in October, preceding likely interest in a film adaptation of [...]

  • Tyga

    Tyga Signs With Columbia Records in Multi-Million Dollar Deal (EXCLUSIVE)

    Tyga has signed with Columbia Records in a multi-million dollar deal. The rapper, whose hits include “Taste” featuring Offset, “Dip” featuring Nicki Minaj and YG’s “Go Loko,” released his seventh studio album, “Legendary,” in June via EMPIRE. Joining the Sony Music label was a decision made with a global view, Tyga tells Variety. “They definitely [...]

  • Carrie UnderwoodThe Grand Ole Opry, Nashville,

    Stagecoach 2020 Slates Carrie Underwood, Eric Church, Thomas Rhett, Lil Nas X

    California’s Stagecoach Festival has named Carrie Underwood, Eric Church and Thomas Rhett as the three nightly headliners for its 2020 edition, set to take place in Indio April 24-26, 2020.  Lil Nas X, Dan + Shay, Morgan Wallen, Jon Pardi and Midland are among the next-generation breakouts filling out the vast bill. Underwood and Church [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

More From Our Brands

Access exclusive content