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Akon, Motown Veteran Kedar Massenburg Launch Akonik Label Group

The company is looking to Latin countries, the Caribbean and Afrobeat hubs to sign and develop new talent.

Artist and songwriter Akon (pictured at left) and Motown Records veteran Kedar Massenburg have teamed up to launch Akonik Label Group (ALG). Distributed worldwide by BMG, the company is embracing a regional A&R model as a new approach to what’s traditionally been thought of as world music. ALG is looking to Latin countries, the Caribbean and the ever-popular Afrobeat hubs to sign and develop new talent under four banners: Akonda, Ke Lo Ke, Jamakon and Akonik, the latter of which will focus on American and European acts.

The multi-national multi-cultural labels will have offices in New York, Miami, Los Angeles and Atlanta.

Akon is best known as a collaborator credited on hits by Eminem, Gwen Stefani, Dr. Dre, Daddy Yankee, Lil’ Wayne and many more. He was also an early advocate of Lady GaGa, signing the budding singer to his now dormant imprint as part of a joint venture with Universal Music Group.

Said the American-born Senegalese Akon in announcing ALG: “I have collaborated and worked with artists of all genres from pop, afrobeat, electronica and hip-hop, so I know firsthand that great music is universally recognized no matter where it originates. Regional music styles are blending and easily accessible via streaming — music fans already appreciate beats from all over the world.”

Massenburg made his name in the music business for his part in the Neo-Soul movement, including the discovery and development of Erykah Badu, D’Angelo and India.Arie, each of whom went on to success in the 1990s and beyond. “The digital landscape makes it possible to identify and promote talent from all over the world,” said Massenburg, who met Akon when he was president of Motown. “Akon and I reunited to sign the best of the best in each territory, and we intend to be pioneers in building a platform that will introduce artists from all over — Africa, the Caribbean, Latin America, Asia, and India — to a global audience.”

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