How YG, Tyga and Mustard Came Up With the Irresistible Hook to ‘Go Loko’

From mega-smash “Big Bank” featuring 2 Chainz, Big Sean and Nicki Minaj to TikTok favorite “Go Loko” with Tyga and Jon Z, 2019 belonged to YG who, in his team-up with producer and fellow West Coaster Mustard, was the soundtrack of the streets. And a multicultural one at that: “Go Loko” features Spanish guitar (played by Mustard disciple GYLTTRYP) and an irresistible invitation to “slide, slide, slide,” the combination of which easily earns it the honor of Variety’s Hitmakers Hook of the Year. 

To hear YG tell it, it all started with Mustard’s golden ear. “We were in the studio chilling and Mustard played that beat for us, like, ‘Bro, I think this is a hit!’,” YG recalls. “Tyga’s, like, ‘huh?’ We were trying to figure out what Mustard heard because we weren’t hearing it. Tyga and I thought Mustard was tripping — like something’s wrong with him. We couldn’t figure out how to make a song to that beat.”

YG arrived in the studio that day aiming for his usual approach: “To party and get ratchet, our regular sound,” he says. “Mustard comes with this next level s–t. ‘Look bro, this what y’all should do.’ Man, he hit us all the way left. I took the record, Tyga took the record, but we weren’t figuring nothing out. Next week, Tyga got the hook laid and I’m, like, ‘Oh s–t!’ Tyga’s like “Yeah man it’s cool, but I don’t know.’ I said: ‘No, this is what Mustard’s talking about.’ We started playing with it.”

After YG and Tyga added their verses, they brainstormed on who to add to the song that could potentially expand its reach into different markets. As YG explains: “We were going to get a Mexican/Spanish artist from the States, but nah. We want the record to be an international song as soon as it comes out.” It was thanks to Polo Molina, who recommended Jon Z, that the record reached the finish line. 

On his initial reaction to Jon Z’s verse, YG states, “I didn’t know what he’s saying all the way, but it sounds good. I asked my homegirl who speaks Spanish what he’s saying, she’s like ‘He’s talking s–t! He’s talking nasty.’ But I knew from the flow pattern that it had potential to be fire.”

Mustard often jokes that YG is a black Mexican. Indeed, the rapper whose real name is Keenon Jackson does look admiringly at the Latino community. “The whole Spanish/Latino s–t is big as f–k right now,” he says. “We come from California, we know about their people. We grew up with them; we were raised next door and went to the same schools, so we know a lot about their culture.” Ultimately, adds YG, authenticity came as a result of geographic proximity. “Where we from had a lot to do with it, the connection with the Latino community and the people.”

The song’s metrics are massive, boasting over 107 million views on YouTube more than 245 million on-demand streams, and it’s helped boost overall consumption of the rapper’s latest album “4Real 4Real,” where he intros with the verse: ““Talkin’ ’bout the West Coast, I’m the face of it.”

See the full list of 2019 Hitmakers here.

More Music

  • Deborah Dugan

    Ousted Grammy Chief Talks Corruption Claims on 'Good Morning America' (Watch)

    Little relevant new information was unveiled in ousted Grammy CEO Deborah Dugan’s appearance on ABC’s “Good Morning America” Thursday. The executive, who was placed on administrative leave last Thursday after the organization made a strongly worded but vague claim of “misconduct” against her former assistant (who was also the assistant of her predecessor, Neil Portnow), [...]

  • Deborah Dugan

    How Deborah Dugan Sealed Her Fate at the Recording Academy

    Deborah Dugan’s ouster from the top job at the Recording Academy, just ten days before the Grammy Awards, was a shock to nearly everyone not directly involved in the decision. But according to multiple sources and the bombshell complaint her attorneys filed on Tuesday, she and the Academy establishment were working at cross purposes almost [...]

  • Amazon Music

    Amazon Music Tops 55 Million Users, Still Playing Catch-Up to Spotify and Apple

    Amazon is famously reluctant to release specific numbers about its users, so it’s notable that the e-retailing giant announced that it has surpassed 55 million customers worldwide for Amazon Music. The company didn’t reveal how many of those users are on its various pricing tiers, but said subscriptions to Amazon Music Unlimited grew by more [...]

  • Any Given Wednesday With Bill Simmons

    HBO Teaming With Bill Simmons on Music Docuseries

    Bill Simmons’ The Ringer is continuing to expand its relationship with HBO. The company, which already produced the “Andre The Giant” doc at the cabler, is teaming with HBO on a six-part docuseries about the world of music. The project is slated to air on the network in 2021 and will center on pivotal moments [...]

  • Joey Kramer Aerosmith

    Aerosmith Drummer Joey Kramer Will Not Be Allowed to Play at MusiCares, Court Rules

    Drummer Joey Kramer, a founding member of Aerosmith who’s been with the band for five decades, will not be joining his groupmates onstage at the MusiCares Person of the Year gala on Friday, Jan. 24, a Massachusetts court ruled today (Jan. 22). Kramer sued the band — comprised of Steven Tyler, Joe Perry, Tom Hamilton [...]

  • Juice WRLD - Jarad HigginsWireless Festival,

    Rapper Juice Wrld Died of Oxycodone and Codeine Overdose

    Rapper Juice Wrld’s cause of death was confirmed as an accidental oxycodone and codeine overdose, the Cook County Medical Examiner’s office confirmed. The singer died Dec. 8 after suffering a seizure at Chicago’s Midway Airport. He was 21 years old. The Medical Examiner's Office has determined the cause and manner of death of 21-year-old Jarad A. [...]


    Jenna Andrews Hosts Zhavia Ward, Lennon Stella at Jed Foundation Fundraiser

    Jenna Andrews, the Canadian singer-songwriter, record producer and executive, hosted a pre-Grammy event in partnership with The Jed Foundation at Alice and Olivia in West Hollywood on Tuesday.  The non-profit Jed is dedicated to protecting emotional health and preventing suicide. The foundation has partnered with high schools and colleges in order to “strengthen mental health, [...]

More From Our Brands

Access exclusive content