×

Cameron Dallas to Make Broadway Debut in ‘Mean Girls’ Musical

Social-media star Cameron Dallas is heading to the New York City’s Great White Way.

Dallas will make his Broadway debut when he joins the cast of the “Mean Girls” musical in the role of Aaron Samuels. He will play a four-week run starting Tuesday, Jan. 14, at the August Wilson Theatre in Times Square.

The 25-year-old is a musician and digital influencer who rose to fame on the now-defunct Vine app. Today, Dallas has over 40 million followers across Instagram, Twitter and YouTube — no doubt a key consideration for the producers of “Mean Girls,” who are banking on his social-media clout to sell tix.

“Cameron is a tremendously talented young performer,” the producers said in a joint statement. “We’re thrilled to welcome him to the cast of ‘Mean Girls’ and know he will be as captivating on stage as he is on screens all over the world.”

Dallas starred in and executive produced Netflix docu-series “Chasing Cameron,” released in 2016. Last year, he signed with Columbia Records and released his first single with the label, “Why Haven’t I Met You?” in the same year.

In “Mean Girls,” recent high school transfer Cady Heron confronts The Plastics, a clique of popular girls led by Regina George. According to the Plastics, Aaron (the role Dallas will play) is the hottest guy in school — and Regina’s ex-boyfriend. When Cady’s crush on Aaron is discovered, Regina plots to win him back.

“Mean Girls” is currently in its second year on Broadway and now playing a U.S. national tour. Produced by Lorne Michaels, Stuart Thompson, Sonia Friedman, and Paramount Pictures, the musical features a book by Tina Fey based on her screenplay for the 2004 film; music by Jeff Richmond; and lyrics by Nell Benjamin. Casey Nicholaw directs and choreographs.

The Broadway cast of “Mean Girls” is currently led by Erika Henningsen as Cady Heron, Reneé Rapp as Regina George, Krystina Alabado as Gretchen Wieners, Kate Rockwell as Karen Smith, Barrett Wilbert Weed as Janis Sarkisian, Grey Henson as Damian Hubbard, Catherine Brunell as Mrs. Heron/Ms. Norbury/Mrs. George, Kyle Selig as Aaron Samuels, Cheech Manohar as Kevin Gnapoor, and Rick Younger as Mr. Duvall.

More Digital

  • Andy Gaudin - VideoAmp

    Ad-Tech Platform VideoAmp Hires Andrew Gaudin as Chief Legal and Privacy Officer

    VideoAmp, which operates a platform for optimizing cross-platform video advertising, hired tech-industry veteran Andrew Gaudin as chief legal and privacy officer. Gaudin will oversee the company’s global legal and privacy affairs and is tasked with leading privacy compliance initiatives. He brings more than 30 years of experience to the role, having served in legal roles [...]

  • Brand Storytelling 2020 Sundance

    Sundance 2020: Brand Storytelling Lineup Set for 5th Annual Media and Marketing Event

    Brand Storytelling is returning to Park City this year to host its fifth annual media and marketing event at the Sundance Film Festival, with a lineup of keynotes, panels, screenings, music performances and more. Launched in 2016, the company’s “festival within a festival” at Sundance will again bring together execs from major brands with media [...]

  • Game of Thrones

    ‘Game of Thrones’ Sweeps Parrot Analytics’ 2nd Global TV Demand Awards

    MIAMI —  “I must check it out. I’ve been hearing a lot about the show,” host Carson Kressley (“Queer Eye”) joked at Parrot Analytics’ 2nd Global TV Demand Awards as “Game of Thrones” swept two of its biggest plaudits: Most In-Demand TV Series in the World, along with Most In-Demand Drama Series. The awards ceremony  [...]

More From Our Brands

Access exclusive content