You will be redirected back to your article in seconds

Take-Two Believes China Trade Talks Could Help Video Game Industry

The current Administration’s trade talks with China could ultimately be a win for the video game industry, said Take-Two chairman Strauss Zelnick in an earning’s call Wednesday.

“As we look at trade, our government is focused on the fact that taking care of intellectual property, which is America’s second biggest export after aerospace, is on the list of important things,” he said in response to a question on the topic. “I think you’ll begin to see some progress there. There’s a wonderful opportunity for us in China, right now.  And if regulation is softened there’d be an even greater opportunity. But we understand we have to work within the environment that we find ourselves in there.”

The comments come as the Chinese government comes out of a regulatory overhaul that slowed the approval of a variety of entertainment products, including video games.

Zelnick said that the company is very encouraged by those recent developments, especially in regard to how well the company’s “NBA 2K Online” is doing there.

“We think Asia is an enormous opportunity,” he said. “Specifically, China’s a great opportunity. We’re gratified that game approvals have been re-launched under a new method. We feel cautiously optimistic that there’s great opportunity and as a result Tencent and others are engaging in developing new distribution platforms.”

Earlier in the week, Electronic Arts also spoke during its earnings call on the impact China’s regulations have had on the company and how these recent changes have presented more opportunity.

“I think as everyone would acknowledge, China is a very particular marketplace,” EA CEO Andrew Wilson said. “We certainly see robust growth opportunities for “FIFA” but we also know that we did a small partnership deal around “Command & Conquer” mobile game recently that is performing very, very well in China. We know that the Plants vs Zombies brand is very strong in China as is the Need for Speed brand. And as that market continues to evolve and mature, we are seeing that brands like FIFA, brands like Need for Speed, Plants vs. Zombies, Command & Conquer and potentially The Sims, may have tremendous appeal there and working through plans on how we execute against that over time.”

Blake Jorgensen, EA’s CFO and COO, added that while the company is being more cautious with China, “some of the regulatory hurdles are starting to get cleared across the industry which I think will help us speed” things up.

“We do view that the long-term play there is a positive one particularly with the growth of soccer in that marketplace.”

More Gaming

  • 'Ni no Kuni: Wrath of the

    'Ni no Kuni: Wrath of the White Witch' Is Still a Fantastic Anime Adventure

    Six years after it’s original release “Ni no Kuni: Wrath of the White Witch” is coming back with a Nintendo Switch version and remastered edition on PS4 and PC. It’s time for more long-winded, adorable JRPG action. It’s odd since comparing the new version of the Level-5 developed classic with the original game is pointless [...]

  • ‘Dragon Ball Z: Kakarot’ Highlights The

    ‘Dragon Ball Z: Kakarot’ Highlights The Mundane Side of The Anime

    There have been dozens and dozens of games based on the popular anime “Dragon Ball Z.” While most focus on recreating the series’s electric fight scenes, very few have explored the more mundane and humorous aspects of the characters’ lives. Fortunately, “Dragon Ball Z: Kakarot” (releasing on PlayStation 4, Xbox One, and PC in 2020) [...]

  • 'Empire of Sin' is a Bloody,

    'Empire of Sin' is a Bloody, Strategic Take on the Criminal Underworld of 1920s Chicago

    When Paradox Interactive and Romero Games announced their new strategy game, “Empire of Sin,” some fans may have been disappointed. They could have wanted another intensely violent and fast-paced game from John Romero, one of the original creators of “Doom.” They shouldn’t be though as ‘Empire of Sin’ is a deep, violent take on criminal [...]

  • 'Marvel's Avengers' is Crystal Dynamics' Indistinct

    'Marvel's Avengers' is Crystal Dynamics' Indistinct Take on a Comic Classic

    After 22 films in the leadup to “Avengers: Endgame,” the culmination of everything the Marvel Cinematic Universe built up towards, you’d think any other take on the classic team of superheroes would fall flat on its face. New faces would be eclipsed by the likes of Chris Evans’ perfect Captain America, Robert Downey Jr.’s dashing [...]

  • The Inner Machinations of John Wick's

    The Inner Machinations of John Wick's Mind

    Many games have you play as a character but very few let you inhabit their psyche. That’s the aim behind “John Wick Hex,” a strategy game that puts you inside the scenarios found by the titular movie character. And if a choreographed action sequence is nothing more than a combination of well thought out punches [...]

  • ‘LEGO Star Wars’ Is Rebuilding ‘The

    ‘LEGO Star Wars’ Is Rebuilding ‘The Skywalker Saga’ Brick by Brick

    There was a lot of chatter about EA’s “Star Wars Jedi: Fallen Order” at E3 this year, but that wasn’t the only “Star Wars” game on display. Freshly announced at Microsoft’s media briefing earlier this week, “LEGO Star Wars: The Skywalker Saga” combines all nine core “Star Wars” movies, including the yet-to-be-released “The Rise of [...]

More From Our Brands

Access exclusive content