×
You will be redirected back to your article in seconds

Oculus Expected to Sell 1.3 Million Quest Units in 2019, SuperData Believes

Market intelligence company SuperData released its latest extended reality (XR) findings on Thursday. It believes Oculus will sell 1.3 million units of its anticipated Quest headset this year, and annual XR revenue will reach $11.5 billion.

The Oculus Quest is a standalone VR headset that doesn’t require a PC or mobile phone to operate. It also reportedly uses inside-out tracking, which allows it to respond visually to users leaning into a VR experience. It will ship with two handheld controllers and access to more than 50 titles for $399.

“2019 is poised to be an important year for VR with the introduction of the Oculus Quest,” said Stephanie Llamas, head of VR/AR at SuperData. “Device tethering to consoles and PCs has been an obstacle for consumer adoption, so a standalone headset like the Quest could be a real game changer. Likewise, the introduction of new headset technology like eye tracking in the HTC Vive Pro Eye is likely to accelerate growth of enterprise usage.”

Thanks to a robust holiday season, Sony reportedly sold an estimated 700,000 PlayStation VR headsets in Q4 2018. It was the headset of choice amongst gamers during the holiday season, SuperData said, thanks to steep Black Friday discounts and the launch of critically-acclaimed rhythm game “Beat Saber.” PlayStation VR surpassed Samsung Gear VR to become the new market leader in the fourth quarter, with consumers reportedly craving higher-end experiences found in console, PC, and standalone headsets.

Popular on Variety

Meanwhile, the Oculus Go’s ease-of-use and $199 price point made it an attractive option for first-time VR headset buyers, SuperData said. The Facebook-owned company sold 555,000 Go units last quarter, along with 160,000 Rift units. Oculus has now sold over one million Go units since its launch in May 2018.

Unsurprisingly, games remain a big money-maker, accounting for 68% of XR software revenue in 2018, SuperData said. Augmented reality app “Pokémon Go” enjoyed a resurgence last year thanks to new features like Pokémon trading and trainer vs. trainer battles. Its earnings reportedly reached $1.3 billion, two-thirds (66%) of the $2 billion XR games market. Video games overall accounted for 43% of virtual reality’s $1.2 billion in software revenue.

Overall, SuperData said the increase in user adoption helped push annual virtual reality revenue to $3.6 billion, a 30% increase year-over-year.

More Digital

  • Apple TV Plus

    Apple TV Plus Had 'Immaterial' Revenue in Launch Quarter Amid One-Year Free Deal

    Apple reported record-setting sales of nearly $92 billion for the three months that ended 2019 — but Apple TV Plus, the flashy new subscription-video service it bowed last fall, wasn’t part of the tech giant’s growth story. Apple TV Plus revenue “was immaterial to our results” for the period, CFO Luca Maestri told analysts on [...]

  • NFL

    NFL Responds to Widespread Hack That Hijacked Social-Media Accounts

    The NFL, a week before Super Bowl LIV, was targeted by a hacking collective that temporarily commandeered social media accounts across Twitter and other platforms for the league and multiple teams. In the attack, 15 of the NFL’s teams — including the Super Bowl-bound Kansas City Chiefs and San Francisco 49ers — as well as [...]

  • A security guard wears a mask

    China’s Media Regulator Cuts 'Entertaining' TV Content During Coronavirus Crisis

    China’s media regulator has responded to the deadly coronavirus epidemic sweeping the country by cutting “entertaining” TV shows and boosting news programs, it said Tuesday, at a time when millions are stuck at home under quarantine. The announcement comes just days after it declared it was also doing the opposite: actively working to bring in [...]

  • LUNA NERA

    Netflix Unveils Third Italian Original, 17th Century Witchcraft Series 'Luna Nera'

    Netflix and production company Fandango on Tuesday unveiled the streamer’s third Italian original “Luna Nera” (Black Moon), a fantasy rooted in historical reality about a group of women accused of witchery in 17th century Italy. The innovative show will drop on January 31 in the roughly 190 territories where Netflix operates. Shot in Rome’s revamped Cinecittà Studios [...]

  • Boris Johnson Grants China's Huawei Limited

    UK Grants China's Huawei Limited Role in 5G Network, Despite Security Concerns

    The British government, led by Prime Minister Boris Johnson, decided Tuesday to allow Chinese tech giant Huawei to build parts of the country’s 5G network, in defiance of U.S. concerns over national security risks and the potential for Chinese espionage. The U.K.’s National Security Council green-lit the move to go ahead with “high risk vendor” [...]

More From Our Brands

Access exclusive content