×
You will be redirected back to your article in seconds

Snapchat Said to Launch Gaming Inside Its App

Snapchat is set to unveil a mobile gaming platform for its app at a partner event next month, according to a new Cheddar report. The platform will allow developers to distribute games within Snapchat’s app, according to the report.

A Snapchat spokesperson declined to comment.

Snapchat’s corporate parent Snap is set to hold its first partner summit in Los Angeles on April 4. Cheddar reported Friday that the company will use that day to unveil a small number of mobile games running on Snapchat, and presumably also announce tools for developers to port their own games to the platform.

There have been indications for some time that Snap was going to eventually add mobile gaming to Snapchat. The company acquired a significant stake of an Australian gaming startup that was co-founded by the creator of “Fruit Ninja” last year, according to CNET. And 12 months ago, Snap acquired its own 3D gaming engine called PlayCanvas.

Mobile gaming could add another revenue source to Snapchat, allowing the company to charge players for the purchase of digital goods. Games could also help Snapchat to further grow engagement and retention, making it less likely that users would abandon the platform for competing products like Facebook’s Instagram.

 

More Digital

  • New, Likely Cheaper Galaxy Home Speaker

    Samsung Is Getting Ready to Introduce Second Smart Speaker

    Samsung still isn’t selling its Galaxy Home smart speaker, but the company may be getting ready to introduce a second model soon: An FCC filing for an “AI speaker” suggests that the new model, like the original Galaxy Home, will be dual-branded, featuring both Samsung’s own brand name as well as that of its audio [...]

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • VidCon-Now-Stacey-Kelly

    VidCon Launches First Original Series to Promote Creators Year-Round

    VidCon brings together thousands of fervent fans at its annual conventions, who flock to the events to see their favorite YouTubers and other digital celebs in the flesh. Now the Viacom-owned division is trying to keep the excitement burning during the VidCon off-season, too. This week VidCon is launching its first foray into original content [...]

  • Stranger Things

    Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

    A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour. Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will [...]

  • Lauren Dolgen Exits as BuzzFeed Studios

    Lauren Dolgen Exits as BuzzFeed Studios Boss After a Year

    Veteran TV producer Lauren Dolgen has departed as head of BuzzFeed Studios after one year in the job. BuzzFeed had hired Dolgen, a longtime MTV producer who worked on shows including “Teen Mom” and “16 and Pregnant,” as head of BuzzFeed Studios to oversee the company’s slate of original content. Based in L.A., she had [...]

  • Snap-Derek-Andersen-Lara-Sweet

    Snap Fills Out Senior Ranks With CFO, HR Chief Appointments

    Snap CEO and co-founder Evan Spiegel has turned in house to fill the company’s CFO and head of human resources positions, completing an overhaul of the Snapchat parent’s executive ranks after a series of high-level departures. The company announced the appointment of Derek Andersen, currently Snap’s VP of finance, as chief financial officer. Andersen will [...]

More From Our Brands

Access exclusive content