×

‘Pokémon Go’ Global Revenue Grew 37% in 2018 (Analyst)

Niantic’s popular augmented reality game “Pokémon Go” made an estimated $795 million worldwide in 2018, a 35% increase over the previous year, according to market intelligence company Sensor Tower.

The app was aided by a strong December, which saw global player spending on the App Store and Google Play exceed $75 million, Sensor Tower said. That’s a 32% increase compared to the $57.2 million spent during December 2017.

“Pokémon Go” players in the U.S. spent an estimated $262 million last year, representing 33% of all gross revenue. Japanese players accounted for about 30% of gross revenue at $239 million — a 25% increase compared to 2017.

Niantic engaged and grew its player base in 2018 via a number of new features and content. It launched one of “Pokémon Go’s” most-requested features — trainer vs. trainer battles — in December. It also helped Nintendo introduce a new Mythical Pokémon called Meltan in September and introduced two new social features — Pokémon trading and friendships — over the summer. Those last two helped increase activity on the app by at least 35% in less than three months, Niantic said. More than 113 million people reportedly made friends in-game during that period, and more than 2.2 billion gifts were exchanged.

“Pokémon Go” has now earned a total of $2.2 billion in lifetime revenue since its launch in 2016, Sensor Tower said. It predicts a good 2019 as well if “Pokémon Go” continues to maintain its current level of success.

Popular on Variety

“Should Niantic continue to engage its player base to the degree it did in 2018, it’s possible we’ll see the game surpass $3 billion in lifetime revenue by the end of 2019,” it said.

More Gaming

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Conan Unconquered

    Tencent Bids for Control of Funcom 'Conan' Games Developer

    China’s social media and gaming giant Tencent is bidding to buy control of Funcom, developer of the “Conan” and “Dune” games. The bid values the Norwegian company at $148 million. Tencent already owns 29% of Funcom, and its bid has been unanimously approved by Funcom’s board of directors. No management changes are planned. The shares [...]

  • 100 Thieves

    Esports Organization 100 Thieves Unveils New Facility in Los Angeles

    As of Wednesday, popular esports organization 100 Thieves has an official home in Los Angeles. The group unveiled its new 15,000 square-foot facility, officially named the 100 Thieves Cash App Compound, in a media preview with some of its biggest personalities and investor Scooter Braun on hand. Also in attendance was Jack Dorsey, the CEO [...]

  • Marvel-Strike-Force-FoxNext

    Disney Sells FoxNext Games Unit to Scopely

    Disney has sold off FoxNext Games, the studio it obtained through the purchase of 20th Century Fox, to mobile-games developer Scopely. Terms of the pact were not disclosed. Under the terms of the pact, Scopely is acquiring FoxNext Games Los Angeles, the game studio behind hit game “Marvel Strike Force,” and San Jose-based Cold Iron [...]

  • Call of Duty The Campaign

    Watch the First Episode of New Call of Duty League Docuseries 'The Campaign' (EXCLUSIVE)

    Even a new league comes with history. That’s one of the takeaways from the first episode of “The Campaign,” which follows the Chicago Huntsmen in the lead-up to Activision Blizzard’s new franchised Call of Duty League. Variety is debuting the first episode exclusively, which details some of the narrative that follows the Huntsmen (based in [...]

  • Vindex - Imax

    Imax Jumps Into Esports in Exclusive Pact With Startup Vindex

    Hold on to your popcorn: An Imax location near you could soon be beaming live competitive video-game action onto its big screens. Imax has inked a partnership with Vindex (vindex.gg), an esports infrastructure startup formed by Major League Gaming co-founders Mike Sepso and Sundance DiGiovanni, under which Vindex will create esports events and experiences exclusively [...]

More From Our Brands

Access exclusive content