The “Overwatch” league Shop features a collection of jerseys, shirts, hats, and more for all 20 “Overwatch” League franchises, as well as merchandise for the league itself. The shop also includes gear for the eight expansion franchises: the Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans, and Washington Justice. Storefronts in other regions, including Europe, will launch later this year.
Fanatics has also released a new Profile Collection product line for each team. The New Profile Collection gear and new product lines will be unveiled throughout the 2019 season.
The Overwatch League unveiled the multi-year deal with licensed sports merchandiser Fanatics last year. The deal has Fanatics handle all fan gear sold across retail and wholesale channels worldwide via a dedicated website for Overwatch League gear.
“As we’ve gone around building out the Overwatch League, we’ve continued to figure out how we can find the right partner to take our business and build the Overwatch League,” Brandon Snow, chief revenue officer for Activision Blizzard eSport leagues, told Variety at the time. “One of the big areas to build the brands of these teams and service fans is with products and merchandise.”
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The “Overwatch” League second season kicks off on Feb. 14.