×
You will be redirected back to your article in seconds

Video Games Industry Reacts to Reggie Fils-Aime Retirement From Nintendo

News on Thursday that Nintendo of America president and COO Reggie Fils-Aime is retiring after more than 15 years with the company, led to an immediate outpouring of support on social media from other industry leaders.

“All the best to Reggie Fils-Aime on the next phase of his life and career,” said head of Xbox Phil Spencer. “Great leader, industry partner and friend.”

“Can’t believe I’m writing this: Reggie Fils-Aime is retiring from Nintendo,” said The Game Awards executive producer and host Geoff Keighley. “One of our industry’s finest leaders and a dear friend. He’s always believed in me. Thank you, Reggie.”

“Enjoy a well deserved rest, my friend. Thanks for everything you did for gaming,” tweeted Sony Santa Monica creative director Cory Barlog. “I am super jealous. Please sleep in and do as little as possible so I can live vicariously through your retirement.”

“One time I was backstage of an awards show about to present and Reggie looked at me and said, ‘You look uncomfortable,'” said EA creative consultant and former “Call of Duty” developer Robert Bowling. “I was. I was uncomfortable. Have fun in retirement Reggie! May you never be uncomfortable.”

Popular on Variety

“Reggie being replaced by the incredibly appropriately named Doug Bowser, who is a mensch (look that up, fellow babies). Congrats to @thetruebowser!” tweeted Wedbush analyst Michael Pachter.

“Reggie Fils-Aime is stepping down as President & COO of Nintendo and wait, what, no that can’t be right,” said Vlambeer developer Rami Ismail. “Thanks for all the good work, and for the kindness and time the few times we’ve run into each other.”

Meanwhile, “Gears of War” and “Lawbreakers” creator Cliff Bleszinksi reacted to the news with a simple, “Welcome to the club, Reggie.”

Perrin Kaplan is the former vice president of marketing and corporate affairs for Nintendo of America and currently the co-founder of the marketing and PR firm Zebra Partners. She worked at the video game publisher from 1992 to 2008 and said Fils-Aime “left an indelible mark” on the industry.

“I had the honor of working for Reggie for many years. I learned much and laughed much,” she told Variety via email. “He’s left an indelible mark on Nintendo and the entire industry and I’m proud to call him a friend. Doug Bowser is absolutely exceptional and I look forward to seeing him take the helm.”

Fils-Aime began his career at Nintendo of America in 2003 as its executive vice president of sales and marketing. He stepped into the president and COO roles in May 2006. His management led to record-breaking sales for products like the Nintendo DS, Wii, 3DS, and Switch, the company said. Nintendo of America also expanded its physical presence in the U.S. during his tenure, establishing a key sales and marketing office in Redwood City, Calif. And building a new headquarters in Redmond, Wash.

Fils-Aime enjoyed a certain amount of popularity with Nintendo fans over the years, especially after an appearance during E3 2007 where, while showing off Nintendo’s exercise title “Wii Fit,” he uttered the memorable phrase, “My body is ready.” It instantly became a viral internet meme.

“Nintendo owns a part of my heart forever,” Fils-Aime said. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

Fils-Aime’s last day with the company will be Apr. 15. Doug Bowser, who is currently Nintendo of America’s senior vice president of sales and marketing, will succeed him as president.

More Gaming

  • Riot Games

    Riot Games to Pay $10 Million to Settle Gender-Discrimination Lawsuit

    Riot Games, developer of “League of Legends,” will fork over at least $10 million to settle a class-action lawsuit filed on behalf of women employees alleging the company’s “bro culture” resulted in systemic gender discrimination. Terms of the settlement in the case, reached in August, were revealed in court documents filed last week in California [...]

  • Dreamscape_Dragon vr

    Dreamscape Gets ‘DreamWorks Dragons Flight Academy’ VR Experience (EXCLUSIVE)

    Location-based virtual reality (VR) startup Dreamscape has teamed up with DreamWorks Animation to launch a new “How to Train Your Dragons” experience at its flagship Westfield Century City VR center in Los Angeles later this month. The 11-minute “DreamWorks Dragons Flight Academy” experience allows up to 8 participants to hone their dragon-flying skills together, and [...]

  • YouTube logo

    YouTube Eases Restrictions on 'Simulated' Violence in Gaming Content

    YouTube announced a change to its content guidelines that will be more permissive in allowing depictions of violence in video-game content — as long as it’s not the sole focus of a video. Starting on Dec. 2, YouTube said, scripted or simulated violent content found in video games will be treated the same as scripted [...]

  • Disney’s Frozen 2 and Laika’s Missing

    'Frozen 2,' 'Missing Link' Lead 47th Annie Award Nominations

    Disney’s “Frozen 2” and Laika’s “Missing Link” led the 47th Annie Award nominations Dec. 2 with eight each and will battle it out for best animated feature along with DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” Netflix’s “Klaus” and Pixar’s “Toy Story 4” when the ceremony is held on Jan. 25 at [...]

  • Black Friday Deals: Oculus Rift, PlayStation

    The Best Black Friday Deals for VR Headsets, Apps & Games

    Getting your own virtual reality (VR) setup at home used to be costly, requiring not only an expensive headset but also a full-blown gaming PC. Not anymore: The latest generation of all-in-one devices has made VR a lot more affordable, and deep discounts for the holiday season serve as another incentive to finally make the [...]

  • Beat Saber Acquired by Facebook, Company

    Facebook Buys the Maker of the Popular VR Game 'Beat Saber'

    Facebook has acquired Beat Games, the maker of the popular virtual reality (VR) music game “Beat Saber”, the social media giant announced Tuesday. Beat Games will operate as an independent studio under Oculus Studios, and continue to support “Beat Saber” on all existing platforms, according to a blog post penned by Facebook AR/VR director of [...]

  • Kris Bowers, Alan Silvestri, and Catherine

    Alan Silvestri, Cynthia Erivo, Bebe Rexha Among Hollywood Music in Media Award Winners

    The 10th annual Hollywood Music in Media Awards rewarded a diverse crop of composers, songwriters and music supervisors who contributed to film, TV and videogames over the last year, from scorers Alan Silvestri, Hildur Guðnadóttir, Marco Beltrami and Michael Abels to tunesmiths Cynthia Erivo, Bebe Rexha and the Avett Brothers to Quentin Tarantino’s longtime music sidekick, [...]

More From Our Brands

Access exclusive content