×
You will be redirected back to your article in seconds

Nintendo Asks Mobile Developers to Curb Microtransactions (Report)

Nintendo is worried that excessive microtransactions will harm its brand and reputation, and it’s asking mobile development partners to curb player spending in games, according to a report by the Wall Street Journal.

Nintendo is apparently happy to sacrifice some revenue to maintain its family-friendly image. CyberAgent Inc., parent company of “Dragalia Lost” developer Cygames, reportedly told WSJ, “Nintendo is not interested in making a large amount of revenue from a single smartphone game. If we managed the game alone, we would have made a lot more.”

It also confirmed that “Dragalia Lost’s” revenue is below expectations, and Nintendo apparently told the studio to tweak the mobile action-RPG after players complained it was too difficult to unlock rare characters through its gacha-style loot box mechanic. The game has made over $75 million worldwide on the App Store and Google Play, surpassing the lifetime revenue of fellow Nintendo mobile titles “Super Mario Run” and “Animal Crossing: Pocket Camp,” according to market intelligence company Sensor Tower. But, its lifetime revenue pales in comparison to “Fire Emblem Heroes,” which has made more than $500 million since its launch in February 2017.

Nintendo wouldn’t confirm that conversation with CyberAgent Inc. happened, but it did tell WSJ it talks to development partners about “various things, not just limited to payments, to deliver high-quality fun to consumers.”

During the 2018 Computer Entertainment Developers Conference (CEDEC), Nintendo game designer Shigeru Miyamoto cautioned against nickel-and-diming players and urged them to adopt fixed prices, according to Bloomberg.

“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits,” he said.

More Gaming

  • Razer Announces Mobile Gaming Collaboration With

    Razer Announces Mobile Gaming Collaboration With Tencent

    Gaming hardware and peripheral manufacturer Razer is partnering with Chinese technology giant Tencent to “bring the mobile gaming experience to the next level,” it announced on Thursday. The two companies are planning to collaborate in three specific areas: hardware, software, and services. Tencent will work closely with Razer to optimize its mobile games for Razer’s [...]

  • Epic Store Won't Sell Unrated, 'Adults

    Epic Store Won't Sell Unrated, 'Adults Only' Games

    Epic Game Store is starting to establish itself as a major competitor to Valve’s massive Steam Store, but it still has a lot of policies to detail. One involves the sort of content Epic Games will sell once the store starts opening its doors to a broader selection of games and publishers. A developer asked [...]

  • Events, Library Overhaul Coming to Valve's

    Events, Library Overhaul Coming to Valve's Steam Store

    Valve is overhauling the Library view of its popular Steam PC gaming store and rolling out a new “events” feature in a move to increase user engagement, the company announced during a talk at the Game Developers Conference Thursday. The talk kicked off with Valve outlining what it believes makes for a good platform for [...]

  • How to Build an Inclusive Game

    How to Build an Inclusive Game Studio Culture

    For most game studios, efforts to expand the diversity and inclusiveness usually end during the hiring process. It’s clear that studios are working to recruit developers with different backgrounds, but when it comes to welcoming them into the culture of the studio itself they usually fall short.   “Inclusion is active and ongoing, it’s not [...]

  • GOG's Annual Spring Sale Launches Today

    GOG's Annual Spring Sale Launches Today

    Digital distribution platform Good Old Games started its annual Spring Sale on Thursday, slashing prices on hundreds of titles. GOG is known for its selection of classic, DRM-free PC titles, and from now through Mar. 28 it’s offering over 600 deals up to 90% off. It’s also dusting off some DOS classics like “Colonization,” “Dungeon [...]

  • Fortnite Battle Royale

    'Fortnite' Season Eight, Week Four Challenges Guide

    Season eight’s week-four challenges are live in “Fortnite,” and that means new ways to earn Battle Stars and experience. By collecting more Battle Stars and upping their tier, up to a season maximum of 100, players can earn limited-time rewards like cosmetic outfits and XP boosts. (Collecting 10 Battle Stars will unlock one additional tier.) [...]

  • Nvidia's Big Bet on Ray Tracing

    Nvidia's Big Bet on Ray Tracing Pays Off

    Nvidia’s bet on ray tracing as a primary selling feature of its newest, most cutting edge line of graphics cards seemed, in the summer of 2018, to be exceedingly premature. The cards were expensive, their performance improvements over their predecessors more limited than the PC enthusiast set were expecting with existing PC releases, and games [...]

More From Our Brands

Access exclusive content