×
You will be redirected back to your article in seconds

Nike Becomes Official ‘League of Legends’ Pro League Partner

Nike and League of Legends Esports announced a new partnership on Thursday, making Nike the official apparel and footwear partner for China’s “League of Legends” Pro League.

The partnership will find Nike designing, producing, and distributing the official jerseys and footwear for teams that compete in the league. Additionally, the brand will manufacture lifestyle apparel as well as footwear for “League of Legends” Esports fans.

“Our unprecedented partnership with Nike will enable LPL teams and players to continue to shine on the world stage,” said Leo Lin, Co-CEO of TJ Sports, a joint venture between Tencent and Riot Games “Esports is a digital sport, and collaboration with Nike will push it to new heights.”

The partnership will kick off in 2019 as Nike crafts products for ll 16 teams in the Pro League. Nike will also use its sports science research to help explore additional physical training programs for the athletes involved in the League. Athletes will be assigned a new team uniform before the 2019 World Championships as a result of the partnership as well. There aren’t currently any images of what the new uniforms may look like just yet, but they’ll likely be revealed in the near future.

The 2019 World Championship (Worlds 2019) will be held in Europe later this year, with the finals taking place in Paris.

Popular on Variety

More Gaming

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Call of Duty Modern Warfare

    Call of Duty League Commissioner on Why It's Time for a Franchise Model

    “Call of Duty” esports is officially headed for a city-based model. Publisher Activision Blizzard announced over the summer that the newly coined Call of Duty League will have a franchised, home-and-away structure immediately when it launches its inaugural season in early 2020. It’s set 12 teams in 11 cities, and the roster mania has already [...]

  • Nintendo Switch

    Nintendo Switch Unit Sales Top 15 Million in North America Since Launch

    Nintendo is tooting its own horn, boasting that the Nintendo Switch and Nintendo Switch Lite systems have together sold over 15 million units in North America to date. That’s according to the company’s own internal data. As of July, the Nintendo Switch had sold over 36 million consoles worldwide, the company said. Nintendo Switch carries [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': Respawn CEO on Telling the Story Behind 'Becoming a Jedi'

    When it comes to media properties, it doesn’t get much bigger than “Star Wars.” That sentiment certainly isn’t lost on Vince Zampella, CEO of Respawn Entertainment, the studio behind “Star Wars Jedi: Fallen Order.” The title, which follows Jedi Padawan Cal Kestis (voiced by Cameron Monaghan) after the events of “Episode III — Revenge of [...]

  • Star Wars Jedi Fallen Order

    'Star Wars Jedi: Fallen Order': What to Expect From EA and Respawn's Latest

    There’s a lot riding on “Star Wars Jedi: Fallen Order.” The upcoming title from EA and Respawn is the first major single-player “Star Wars” video game since 2008’s “The Force Unleashed,” and is one of the most anticipated games of 2019. After years of multiplayer adventures, could “Fallen Order” be the title that brings the [...]

  • Google Stadia Game Streaming Service Launching

    Google’s Stadia Game Streaming Service Will Launch Nov. 19

    Google hardware chief Rick Osterloh gave us an update on the company’s game streaming service Stadia during the company’s fall hardware event in New York Tuesday: Stadia will be available to the public on Nov. 19. Stadia promises to stream games directly from the cloud, with no need to buy a full-blown game console. Consumers [...]

More From Our Brands

Access exclusive content