×
You will be redirected back to your article in seconds

Microsoft’s Emotional New Super Bowl Ad Promotes the Adaptive Controller

“When everybody plays, we all win,” is the message behind Microsoft’s emotional new Super Bowl commercial, its first in four years.

The video debuted on Thursday and features a number of children with disabilities who talk about how Microsoft’s new Xbox Adaptive Controller helps them play video games.

The tech giant revealed the Xbox Adaptive Controller in May. Designed primarily for gamers with limited mobility, it comes with two large programmable buttons and a variety of jacks and USB ports, and it serves as a unified hub for assistive devices.

Microsoft Inclusive Designer Bryce Johnson told Variety in June the company wants the controller to be as inclusive as possible. It was built in collaboration with a number of nonprofits, including The AbleGamers Charity, The Cerebral Palsy Foundation, SpecialEffect, Warfighter Engaged, and many community members. Everything from the form factor of the device to the controller ports were considered during the design process, along with the controller’s price tag — $100.

“Adaptive technology can be very expensive, which is why we wanted to make this as affordable as possible,” Johnson said.

People can see the Xbox Adaptive Controller ad during Super Bowl LIII on Sunday, Feb. 3, when the Los Angeles Rams take on the New England Patriots. The big game is airing on CBS, which is charging a record-breaking $5.25 million for just a 30-second spot, according to CNBC. That’s roughly $175,000 per second. That price is slightly higher than last year, where companies had to pay an estimated $5.2 million.

More Gaming

  • Vic Mignogna Sues Funimation and Other

    Vic Mignogna Sues Funimation, Other Voice Actors For Defamation

    Vic Mignogna, known for voicing Broly in the “Dragon Ball” series of games, films, and tv shows, filed a lawsuit claiming defamation and other charges against Funimation and other voice actors on Thursday, according to public court documents. Fellow Funimation voice actors Monica Rial and Jamie Marchi, along with Rial’s fiance Ronald Toye, are also [...]

  • South Korea's FTC Reviewing In-Game Purchase

    South Korea's FTC Reviewing In-Game Purchase Clauses

    The Fair Trade Commission in South Korea will conduct a review of game companies’ consumer practices and thus contacted 10 companies, including Nexon, Blizzard, and Riot Games, on Friday, according to The Korea Herald. The Fair Trade Commission (FTC) is concerned with in-game purchases in PC and mobile games. In particular, one concern is the [...]

  • 'Pokémon Go' Dev Niantic Accepting City

    'Pokémon Go' Dev Niantic Accepting City Submissions for Live Events

    Fans of games like “Pokémon Go” and “Ingress Prime” can now nominate their favorite cities to potentially host a live event in 2020, developer Niantic announced on Thursday. Submissions are now open on Niantic’s website. Anyone can submit an official city nomination between now and Oct. 1, including players, parks departments, tourism boards, and local [...]

  • 'Pagan Online' Single Player Campaign Hits

    'Pagan Online' Single-Player Campaign Hits Early Access

    Hack-and-slash RPG “Pagan Online” hit early access on Steam and Wargaming.net, publisher Wargaming announced Thursday. Currently available for $29.99, the game released as a single player experience featuring a five-act campaign with three difficulty levels. Cooperative play will be coming soon, says developer Mad Head Games. Content expansions will also be added to the game [...]

  • Classic Cel-Shaded Shooter 'XIII' Being Revived

    Classic Cel-Shaded Shooter 'XIII' Being Revived With 2019 Remake

    Microids and PlayMagic LTD are bringing a remake of the cult classic cel-shaded shooter “XIII” to consoles and PC this November. The game’s first teaser trailer debuted on Thursday (April 18), showing off a small tidbit of what players can expect from the revitalized series. The game will follow “Thirteen,” a soldier who’s lost his [...]

  • 'EVE Online' Developer Investigating Ban of

    'EVE Online' Developer Investigating Ban of Real-World Politician

    “EVE Online” developer CCP Games is investigating its own ban of a real-world politician from the massively multiplayer online role-playing game, it revealed in a statement on its website Wednesday. “Last week, on Apr. 8, 2019, we announced the permanent banning of Brisc Rubal and their ejection from the Council of Stellar Management,” CCP Games [...]

  • 'Cuphead': The Imperfections of a Perfect

    'Cuphead': The Imperfections of a Perfect Port

    “Cuphead” arrives on Nintendo Switch this week. By all accounts, it appears to be a near-perfect port. And that’s what worries me. Though absolute parity across every gaming platform does not technically exist, it sure feels like it does. And though much is gained by the relative ease of producing exact replicas of hit games [...]

More From Our Brands

Access exclusive content