You will be redirected back to your article in seconds

Liverpool CEO Peter Moore Fears Millennial Interest in ‘Fortnite’ Over Football

The CEO of Liverpool Football Club (FC) — former video game exec Peter Moore — is concerned that potential millennial audiences would rather play video games than watch soccer matches, SportsPro reported Wednesday.

Moore told Arabian Business magazine that in order to keep younger audiences interested in soccer, the powers that be in the industry need to use new technology and adapt content to shorter attention spans. The executive even mentioned “Fortnite” as a competing interest for younger viewership, perhaps even more so than other soccer teams.

“90 minutes is a long time for a millennial male to sit down on a couch,” Moore said, referring to the average length of a soccer match. “When I look at viewing and attendance figures of millennial males, I’m concerned as a chief executive of a football club that relies on the next generation of fans coming through.”

Moore previously worked for Sega of America and EA Sports, so he is familiar with the key demographic Liverpool FC wants to build, as well as the pull and appeal of the video game industry’s offerings with that same demographic.

“If we don’t build technological prowess as a club we will lose [millennial male viewership],” Moore said. “There’s so much pressure on time now and only 24 hours in a day… there are only so many hours to play ‘Fortnite.’”

“Fortnite” is the wildly successful, free to play battle royale game that’s made Epic Games CEO (and Variety500 recipient) Tim Sweeney a billionaire. You likely have heard of it, whether from news headlines or from talk show hosts like Ellen DeGeneres or Jimmy Kimmel.

Moore further explained how to reach a new generation of potential soccer enthusiasts (and, ideally, Liverpool FC fans).

“We are an industry that needs to harness technology to make sure we don’t miss an entire generation of young people growing up that don’t have that love for football,” he said. “We need to package content in bites of 60 to 90 seconds to keep their engagement.”

Moore went on to reveal that Liverpool FC is partnering with IBM to connect soccer fans with more relevant content across its website and apps.

Popular on Variety

More Gaming

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

  • Game Awards OrchestraThe Game Awards, Show,

    The Game Awards 2019 Sets December Date, Will Live-Stream Across 45 Platforms

    The Game Awards 2019, the fifth annual video game industry kudosfest, will be held Dec. 12 in Los Angeles and will be live-streamed for free again on more than 45 different platforms worldwide. The Game Awards is an annual celebration of video games and the people who make them, created and executive produced by Geoff [...]

  • HTC Vive Cosmos

    HTC Replaces HTC Vive With New $699 Vive Comos VR Headset

    HTC is getting ready to retire the headset that was central to its expansion into the virtual reality market 3 years ago: The company announced on Thursday that its new Vive Comos headset will effectively replace the original HTC Vive, which was first released in April of 2016. “It was time to upgrade our consumer [...]

  • Sohu logo

    China's Sohu Seeks Games Consolidation With $500 Million Bid for Changyou

    Sohu, one of China’s Internet pioneers, is offering to buy out its games subsidiary Changyou in a deal that values Changyou at $532 million. Both companies currently have their shares listed on NASDAQ, but if the deal goes ahead Changyou would lose its separate stock listing. Sohu, which has interests covering search, digital advertising and [...]

More From Our Brands

Access exclusive content