×

With Joyride, Everyone Can Host Their Own HQ Trivia

When mobile game developer Kiwi first released Joyride, the app looked familiar: Similar to wildly popular HQ Trivia, Joyride offered players the ability to win quiz shows in live broadcasts.

The key difference: Joyride’s app wasn’t home to just one trivia show, but multiple shows around topics like music, dating, fandom, and yes, trivia, all produced in the company’s Santa Monica studio. “Our focus was on building a platform,” said Kiwi CEO Omar Siddiqui.

A few weeks ago, the company took the next step on that journey, and opened up Joyride to everyone, giving users the ability to host their own live shows. “Anyone who downloads the app can start broadcasting,” Siddiqui said.

In conjunction with that launch, Joyride also started a partner program, which is currently available on an invitation basis to more successful community broadcasters. Some of these partner broadcasters are already making hundreds of dollars a day from their broadcasts, according to a company spokesperson.

And while Joyride’s hired hosts have been producing some 5 hours of live programming every day, the company says that it now streams 250 hours of broadcasts per day, thanks to shows produced by its community. Siddiqui added that the company had signed up “thousands” of broadcasters since opening up its platform. He declined to comment on Joyride’s number of active users, but a spokesperson said that returning users were spending on average around 20 minutes per day in the app, with subscribers spending around 70 minutes per day.

Joyride isn’t the first attempt to take on HQ Trivia, which became a sensation with fans soon after its launch 2 years ago. Some of HQ Trivia’s shows attracted over 2 million players at its peak. However, a number of startups failed to establish HQ Trivia clones. Siddiqui said that these community broadcasts were part of the company’s strategy to broaden its horizon beyond HQ Trivia-like quiz shows. “We’ve never been focused on one show format,” he said.

Unlike HQ Trivia, Joyride also isn’t as dependent on huge audience numbers for any single show; Siddiqui said that the company currently had no plans to strike brand sponsorship deals. Instead, Joyride relies entirely on in-app purchases and subscriptions.

That’s a strategy that worked well for Kiwi when it developed free-to-play mobile games, but it’s also one that can backfire when users find themselves inadvertently caught in the subscription funnel. Already, Joyride’s app store listings feature numerous reviews of consumers complaining about charges.

“If you choose, you can engage in the shows without paying,” said Siddiqui, who argued that the app was more about having fun than winning and spending money. However, he also acknowledged that monetizing free-to-play apps through in-app purchases and subscriptions can be tricky. “In the end of the day, it’s a fine line,” he said.

After opening up the Joyride platform to everyone, Kiwi is now in talks with media companies to who might be interested in hosting their own shows on the platform. The hope is that the company will ultimately attract a new type of professional producers to its platform.

Influencers and celebrities could use the platform not only to generate revenue, but also to interact with their fans, argued Siddiqui, pointing to the app’s community as one of its key assets. “People come for the show, but stay for the party,” he said.

More Digital

  • Asian Streamer Iflix Completes $50 Million

    Asian Streamer Iflix Completes $50 Million Fund Raising

    Asia-based streaming firm Iflix has completed its latest funding round by bringing in major institutional investor Fidelity. The company says it is now looking towards an IPO. Iflix, which has operations across 12 countries in Asia, says that the funding cycle brought in “well in excess of $50 million,” but provided few new details. Other [...]

  • Once Upon a Time in Hollywood

    ‘Once Upon a Time in Hollywood’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Columbia Pictures claims the top spot in spending with “Once Upon a Time in Hollywood.” Ads placed for the drama had an estimated media value of $5.71 million through Sunday for 997 national ad [...]

  • Department of Justice

    DOJ Announces Antitrust Review of Tech Giants

    In a move that could potentially disrupt Silicon Valley’s biggest companies, the U.S. Justice Department announced that its antitrust division opened a review into “whether and how market-leading online platforms have achieved market power.” The DOJ, in its announcement Tuesday, didn’t identify which companies it is looking into as part of the investigation. Facebook, Amazon, Google [...]

  • Snap Inc

    Snap Stock Skyrockets as Company Adds 13 Million Daily Active Users in Q2

    Share prices for Snapchat’s corporate parent Snap Inc. shot up as much as 13% in after-hours trading Tuesday on news that Snapchat added 13 million daily active users in Q2 of 2019. The service ended the quarter with 203 million users, compared to 190 million at the end of Q1, and 188 million in Q2 [...]

  • jbl link bar

    JBL Finally Releases Its Android TV-powered Smart Sound Bar

    Over a year after first announcing it, Samsung subsidiary Harman is finally releasing its JBL Link Bar, a smart sound bar that comes with Android TV built-in. The new device effectively doubles as a smart speaker, and does away with the need for any additional streaming devices. Google and Harman / JBL first announced the [...]

  • Inverse-BDG

    Bustle Digital Buys Digital-Media Startup Inverse, Its Eighth Acquisition to Date

    Bustle Digital Group, continuing its strategy of snapping up smaller digital-media players, has acquired Inverse, geared toward an young-male audience with content about science, tech and culture. Terms of the deal weren’t disclosed. BDG founder and CEO Bryan Goldberg is well-acquainted with Inverse, which was founded in 2015 by CEO Dave Nemetz — who previously [...]

  • Pandora voice mode

    Pandora Launches Voice Mode for Everyone

    After first launching a limited beta earlier this year, Pandora opened up its mobile voice control to all of its iOS and Android users Tuesday. The new feature allows users to ask for songs, albums, playlists, stations, and even soundtracks for activities or times of day, with simple voice commands. Pandora’s voice mode is similar [...]

More From Our Brands

Access exclusive content